INTRODUCTION TO GLOBAL HALAL SUPPORT CENTRE

INTRODUCTION TOGLOBAL HALAL SUPPORTCENTREBYROHAIZAD HASSAN

Mission Statement of GHSC“To make Malaysia as a globalhalal reference centre through theprovision of world-class information,support and services to its stakeholderand clients”Copyrights HDC©2011.

Introduction• Formerly known as Halal Reference Centre.It was a vision and brainchild of theMalaysian Prime Minister. During theinaugural on 31st December 2008, 200visitors were recorded on the launch day• In Halal Master Plan Phase 1, it has beenrebranded as Global Halal Support Centre(March 2009)• By December 2010, Global Halal SupportCentre has received approximately 13millionvisitors from more than 100 countries. Theglobal participations includes internationalcompanies, public and researches locallyand abroadCopyrights HDC©2011.

OrganizationINFORMATION RESOURCESMANAGEMENT (IRM)PROJECTMGMTProject monitoringand trackingGLOBAL HALALSUPPORTCENTRE• Halal KnowledgeCentre• CustomerContact CentreCONTENTDEVELOPMENTPublication andIndustry MaterialsINFORMATIONTECHNOLOGY• InformationTechnology• PortalManagementCopyrights HDC©2011.

GHSC Roadmap 2009 - 2011Knowledge Management• Content Acquisition• Collaboration with Universities andAgencies• PublicationOutreach Program• Knowledge Dissemination• Information Distribution Channel –Call Centre• Used of relevant technology –Mobile, Portal, iKiosk, Widget• B2B PortalMaking MalaysiaGlobal HalalReference CentreIntegrated Support• One Stop Centre, Knowledge Centre• Telemarketing, Call Centre• Application Processing – Training, Halal Champion, Halal Park etc.Copyrights HDC©2011.

Way ForwardGlobal Presence• Corporate Collaboration• Knowledge Sharing• Market IntelligencePerception Building :Halal Lifestyle• Interactive Video Podcast• Halal Media Channel• Organic Portal• International acceptance and recognitionCopyrights HDC©2011.

Our strategyIntroduce valued added product and services for industryand consumersIndustryPublicDemandSupplyCopyrights HDC©2011.

Our strategyIntroduce valued added product and services for industryand consumersIndustryPublicIntroduced Halal Knowledge Centre tocollect and gather references on halal.This is to minimize industry players coston knowledge research and served as afocal point on halal. Thus to improvecompetency in halal industry.Introduce reference materials forIndustry leaders in assisting businessdecision and increase overallunderstanding on halal.Copyrights HDC©2011.

Our strategyAccessibility approachUser-friendlyAesthetic value “The10 seconds factor”Copyrights HDC©2011.

Our strategyContinuous DevelopmentMarket Information,IndustryKnowledgeDisseminationCopyrights HDC©2011.• World’s First Halal Widget• Halal Mobile Apps• Halal i-Kiosk• Support Centre• Industry Portal

Existing Products and ServicesMarketExchangeCopyrights HDC©2011.

GHSC Initiative 1Project NameHDC Halal Mobile AppsStatus On-progress (Target : April 2011)In the attempt to help consumers locating halalfood premises or restaurants, HDC hasintroduced Halal Apps on iPhone platform.This World’s First Government Halal Certifiedpremise locator developed to assist users toaccurately locate halal food premises using theGlobal Positioning System (GPS) technologyand Google Maps. Users would be able tolocate and do ratings on halal food premisesand restaurants certified by JAKIM.Copyrights HDC©2011.After the successful HDC iPhone Apps launchlast year, GHSC has moved forward with Nokia,our newest collaborator is now optimizing ourexisting Halal Apps module into their fleet.Soon, HDC Halal Apps will be made available inNokia’s OVI store.

GHSC Initiative 1Project NameHDC Halal Mobile AppsStatus On-progress (Target : April 2011)This is one of the reach-out program inpromoting the lifestyle of “Halalan Thoyyiban”globally apart of its functionality for onlinebusiness matching through halal directory,GPS locator for halal premises, restaurantratings system and knowledge based contentssuch as Global News, Ingredients databaseand related fatwas on halal.Copyrights HDC©2011.

GHSC Initiative 3Project NameModern Compendium of HalalStatus On-progress (Target : April 2011)Covering a comprehensive range of topics,The Essence of Halal delves deep into thediscussion of halal - its definition and thevarious philosophical support structures thatuphold and strengthen the concept.Written by industry experts, this publicationwill be of immense interest to institutions oflearning, business corporations interested inexpanding their products portfolios toencompass halal products, as well as thegeneral public who wish to understand theconcept of halal.Copyrights HDC©2011.

GHSC Initiative 3Project NameCopyrights HDC©2011.Modern Compendium of HalalStatus On-progress (Target : April 2011)The Underlying Principles on HalalProf. Dr. Mohamad Hashim KamaliHalal Perspective: Istihalah & the Sunnah ofthe ProphetAssoc. Prof. Dr. Abdul Rahman AwangFatwa on HalalWorld Fatwa Management & Research Institute,USIMLegal & Administrative Regulations in HalalProductionHalal Research Centre, IIUMReligious Food Laws & Philosophical FoodChoicesProf. Dr. Joe Regenstein

GHSC Initiative 4Project NameStatusHDC iKioskOn-going (Expansion Program)Part of HDC’s goal is to reach out to theconsumers and public and giving outinformation about Halal and developingthe Halal Lifestyle in their daily life. One ofthe methods to grab the attention of thegeneral public is by disseminatinginformation in the form of InteractiveKiosks (I-Kiosk) which are placed atstrategic locations and high density area.The impact study conducted since July2010 has recorded more than 150,000users have utilized HDC iKiosk positionedat Carrefour Putrajaya and MyDin USJ.Copyrights HDC©2011.

GHSC Initiative 4Project NameStatusHDC iKioskOn-going (Expansion Program)•Provide halal information to the wider audiencewith search capability where it matters most, thatis, strategic locations where consumers are aboutto make buying decisions of JAKIM certified halalproducts and would like to know more about halal• Educate consumers on all they need to knowabout Halal; thus, it will help to continue creatingpublic interest towards halal certified product andits wholesomeness• Provide HDC with the opportunity to engage andforge closer ties with the industry and generalpublic in joint-promotion of Halal products and tocreate a market force for Halal Malaysia certifiedproductsCopyrights HDC©2011.

GHSC Initiative 4Project NameStatusHDC iKioskOn-going (Expansion Program)Copyrights HDC©2011.

GHSC Initiative 5Project NameThe Launch of Global Halal Support CentreStatus On-progress (Target : 30 Sept 2011)The Global Halal Support Centre (GHSC) isestablished to position Malaysia, via HDC, as aworld leader and global reference centre in Halalknowledge and Halal-related services, both forinvestors and consumers.To translate this vision, HDC will launch a OneStop Centre known as Global Halal SupportCentre (GHSC) . This is an important milestone torepresent Malaysia commitment for supportingthe industry and public at large.Copyrights HDC©2011.The centre provides, as near as possible, a onestop support for companies and serviceproviders in halal-related sectors including halalrelated know-how, information on halal productsand services and market and industry support.

GHSC Initiative 6Project NameData WarehouseStatus On-progress (Target : December 2011)To be a truly Global Halal Support Centre(GHSC), its our vision to integrate data betweenvarious agencies and institution.There are issues on fragmentation of data andinformation and scattered in various location ingovernment bodies.Copyrights HDC©2011.The Data Warehouse system has the ability toprocess data to be informative. To do this, HDCto access other agencies selected data and tomanage, filter and gather only Halal relateddata. With this system, HDC would be able toproduce a comprehensive industry reportwhich would be able to measure and report theprogress and the outcomes of halal programand initiatives spearheaded by the government.

GHSC Initiative 6Project NameData WarehouseStatus On-progress (Target : December 2011)The goals of this architecture are to:• Separate transaction-processing systemsfrom huge ad hoc queries that arerequired for analytical, on demand executivedecision systems.• Provide complete assessment to reportHalal data to industry players.• Provide a cross-organizational view of data.• Promote cross-organizational sharing of data.• Facilitate enhanced end user access andprovide more timely answers to businessquestions by industry players.Copyrights HDC©2011.• Define and disseminate information on thestewardship of data to ensure accuracy,security, privacy and ownership.

GHSC Initiative 7Project Name New Portal DevelopmentStatus On-progress (Target : Apr-Sept 2011)E-Commerce Industry Database Halal Park microsite B2B portalThere are several line-ups of portal development in GHSC pipeline whichtailored-made to specific enhancements and requirements. One of theexciting portal this year will be B2B Portal and Halal Park microsite.B2B Portal – Interactive Market Exchange and Global Search on MarketPlace , Global Halal Vacancy, eCommerce, Download Centre etc.Copyrights HDC©2011.MarketExchange

GHSC Initiative 8Project NameHalal Guide Book - CosmeticStatus Target : Launching at MIHAS 2012The first of its kind, the Halal Guide Series : HalalGuide Book for Food Producers. It is a referencebook for food producers applying for the HalalMalaysia Certification. The guide book listsguidelines and step-by-step procedures based onthe MS1500, Hazard Analysis and Critical ControlPoints (HACCP) and Good Manufacturing Practice(GMP). Comprehensive in scope, yet easy tounderstand with illustration and images.The recent launch on Halal Cosmetics Standard,MS 2200: 2008 has created the interests amongthe SMEs to participate in the Halal Cosmeticindustry. HDC sees this as an opportunity tointroduce Halal Guide Book for Cosmeticproducers.Copyrights HDC©2011.

GHSC Initiative 9Project NameStatusCollaboration with Halal IndexTarget : CompletedThis joint promotion between HDC and The Halal Index(www.thehalalindex.com) is another new achievements in halal knowledgedevelopment. The publication represents a first dealing with pharmaceuticalcompounds from porcine (pig based) origins. It is addressed to the Muslimand all those who serve this market.Copyrights HDC©2011.

GHSC Initiative 10Project NameStatusCollaboration with Agencies / UniversitiesTarget : On-GoingThere are several collaboration programsestablished between GHSC and variousinstitutions and agencies.UPM | UTM | Cornell | USIM | IAISKnowledge gathering and sharingPIHH | PHC |GHSC system data and informationintegrationMATRADE |Bibliography sharingCopyrights HDC©2011.

Contact UsThank You.www.hdcglobal.com/ghscrefcenter@hdcglobal.comRohaizad Hassanrohaizad@hdcglobal.comCopyrights HDC©2011.

Hakcipta Terpelihara. Tidak ada bahagian dari dokumen inidapat dihasilkan, disimpan didalam sistem carian, atau dihantardalam bentuk apa pun atau dengan cara apa pun, termasukElektronik, elektrostatik, pita magnetik, mekanik, fotokopi,rakaman atau lain-lain, tanpa kebenaran bertulis daripadaPenerbit.Halal Industry Development Corporation (HDC)5.02, Level 5,KPMG Tower, First Avenue, Persiaran BandarUtama,47800 Petaling Jaya, Selangor Darul Ehsan,Malaysia.Tel : +603 - 7965 5555Fax : +603 - 7965 5500Hotline : 1800 - 880 - 555 (within Malaysia)+603 7965 5400 (outside Malaysia)www.hdcglobal.com