Download - Woolworths wowlink

Secondary LockupsCallout: On Special at WoolworthsAv 12Rather than follow the same convention as‘Only at Woolworths’ and ‘Available atWoolworths’ (shown previous pages), thesecondary lockup for ‘On Special at Woolworths’is contained in a roundel format.Standard RoundelStandard Roundel — Clearspace & minimum size.25xUsageThese can be used on any out of store comms,the purpose of the roundel is to align with ourprice point roundel, and also that which featuresin our ‘more savings every day’ icon.Exclusion zoneThe exclusion zones to observe when usingthe roundels are determined as shown.xThe measure used is .25 (or quarter the size) of ‘x’where ‘x’ is the height of the Woolworths icon.It is imperative that no other elements encroachon this space.Minimum sizeTo ensure legibility, the Woolworths iconshould appear no smaller than 15mm in widthon printed materials or 40 pixels in width onweb or digital platforms.Small use versionIn the instance that a roundel is required at asmaller size than the minimums specified above,the Small Use Roundel is to be used instead ofthe Standard Roundel.On the small use version, the Woolworthswordmark has been thickened for legibility.Small Use RoundelWoolworths Workmarkis thickened for legibility.x15mmor 40 pixelsSmall Use Roundel — Clearspace & minimum size.25xless than 15mmor 40 pixelsGraphics and colours on this page are indicative only, always use digital artwork supplied by Woolworths.Woolworths Supermarkets brand communications guidelines – Issue 2, 9 December 2013Approved by:General Manager, Marketing