Download - Woolworths wowlink

Minimum Sizes — in a nutshellAv 14Preferred Lockups(include Ways to Shop Icons)To ensure legibility, the smallest size has beendetermined by measuring the total width of theMobile Icon + Mobile Text. This measurementcan be no smaller than 15mm in width onprinted materials or 40 pixels in width on web/digital platforms.Total lockup should be scaled proportionately.This rule applies to all lockups in the WoolworthsSuite that include the Ways to Shop Icons.Minimum for Preferred Lockups (include Ways to Shop)Minimum for Secondary Lockups (exclude Ways to Shop)15 mm40 pixelsSecondary Lockups(exclude Ways to Shop Icons)Where there are no Ways to Shop Icons presentin the lockup, the minimum size is determinedby measuring the total width of the WoolworthsIcon. This measurement can be no smaller than15mm in width on printed materials or 40 pixelsin width on web/digital platforms.Total lockup should be scaled proportionately.Small Use - between 7mm and 15mm onlyIn the rare instance that a Brandmark is requiredat a smaller size than the minimums specifiedabove, a modified* Brandmark has beendeveloped to ensure legibility.*Modifications: the ‘Woolworths’ logotype hasbeen thickened in weight and the tagline,Australia’s Fresh Food People, has been excludedto negate any readability issues.15 mm40 pixelsMinimum for Small Use (both horizontal and vertical shown)7mm – 15mmor 20 – 40 pixels7mm – 15mmor 20 – 40 pixelsShould you need to use this logo, please referto the contact details shown on the contentspage of these guidelines. This logo should notbe used any smaller than 7mm.Graphics and colours on this page are indicative only, always use digital artwork supplied by Woolworths.Woolworths Supermarkets brand communications guidelines – Issue 2, 9 December 2013Approved by:General Manager, Marketing