Download - Woolworths wowlink

Alternative LockupsCallout: On Special at WoolworthsAv 13In circumstances where the Preferred Lockupsnor the Secondary Roundel Lockups can’t beused, this is the alternative lockup for ‘On specialat Woolworths’.Exclusion zoneThe exclusion zones are determined as shown.The measures used are a capital ‘O’ from theword ‘On’, a full height lowercase ‘a’ and halfheight lowercase ‘a’. It is imperative that noother elements encroach on this space.Minimum sizeTo ensure legibility, the Woolworths icon shouldappear no smaller than 15mm in width onprinted materials or 40 pixels in width on webor digital platforms.The full lockup should be scaled proportionately.Note:– Lockups are NOT shown actual size.– Use the measurement when lockups includethe Woolworths icon. This will ensure legibilityof the tagline.– All reverse versions provided are created withbackgrounds that meet the clearspace rulings,ie. are minimums.Colour optionsOn occasions where it is impractical to usethe lockups in full colour, please use the blackor green single/one colour options shown here.Black = 100% black.Green = PMS 3425 which is the brand PMSfor Woolworths Dark Green (see page Av2).15mmor 40 pixels15mmor 40 pixelsFull ColourHorizontal & VerticalPositive & ReverseBlackHorizontal & VerticalPositive & ReverseDark Green PMS 3425Horizontal & VerticalPositive & ReverseGraphics and colours on this page are indicative only, always use digital artwork supplied by Woolworths.Woolworths Supermarkets brand communications guidelines – Issue 2, 9 December 2013Approved by:General Manager, Marketing