Golbal Video Streaming Outside The Firewall Market - Industry Outlook, Size,Share, Growth Prospects, Key Opportunities, Trends and Forecasts, 2012 to 2018
Video content delivery on the internet is all about content and infrastructure. Infrastructure is needed to manage end point devices. Content is almost an afterthought once the infrastructure is in place. The vision of video content delivery is to change fundamentally the way media is accessed and consumed. User generated content represents a move away from entirely professional content to some content captured on the fly. As better video tools become more widely available, the quality of the user generated content and the professional video begins to converge. There has often been little or no charge for uploading user-generated content. As a result, data centers are replete with exabytes of user-generated content that, in addition to creating a corporate asset, may also contain data that can be regarded as a liability.
Video content delivery on the internet is all about content and infrastructure. Infrastructure is needed to manage end point devices. Content is almost an afterthought once the infrastructure is in place. The vision of video content delivery is to change fundamentally the way media is accessed and consumed. User generated content represents a move away from entirely professional content to some content captured on the fly.
As better video tools become more widely available, the quality of the user generated content and the professional video begins to converge. There has often been little or no charge for uploading user-generated content. As a result, data centers are replete with exabytes of user-generated content that, in addition to creating a corporate asset, may also contain data that can be regarded as a liability.
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<strong>Video</strong> <strong>Streaming</strong> <strong>Outside</strong> <strong>The</strong> <strong>Firewall</strong> <strong>Market</strong> <strong>Share</strong>s,<br />
Strategies, <strong>and</strong> <strong>Forecasts</strong>, Worldwide, <strong>2012</strong> <strong>to</strong> <strong>2018</strong><br />
<strong>The</strong> <strong>2012</strong> study has 414 pages, 119 tables <strong>and</strong> figures. Worldwide markets are poised <strong>to</strong> achieve<br />
outst<strong>and</strong>ing growth as people look for video content online <strong>and</strong> enterprises go outside the<br />
firewall <strong>to</strong> get content for employees.<br />
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<strong>Video</strong> content delivery on the internet is all about content <strong>and</strong> infrastructure. Infrastructure is<br />
needed <strong>to</strong> manage end point devices. Content is almost an afterthought once the infrastructure<br />
is in place. <strong>The</strong> vision of video content delivery is <strong>to</strong> change fundamentally the way media is<br />
accessed <strong>and</strong> consumed. User generated content represents a move away from entirely<br />
professional content <strong>to</strong> some content captured on the fly.<br />
As better video <strong>to</strong>ols become more widely available, the quality of the user generated content<br />
<strong>and</strong> the professional video begins <strong>to</strong> converge. <strong>The</strong>re has often been little or no charge for<br />
uploading user-generated content. As a result, data centers are replete with exabytes of usergenerated<br />
content that, in addition <strong>to</strong> creating a corporate asset, may also contain data that<br />
can be regarded as a liability.<br />
As mobile network connection speeds increase, the average bit rate of content accessed<br />
through the Internet <strong>and</strong> the mobile network will increase. High-definition video will be more<br />
prevalent, <strong>and</strong> the proportion of streamed content as compared <strong>to</strong> side-loaded content is also<br />
expected <strong>to</strong> increase with average mobile network connection speed. <strong>The</strong> shift <strong>to</strong>ward ondem<strong>and</strong><br />
video will affect mobile networks as much as it will affect fixed networks. Traffic can<br />
increase dramatically while the <strong>to</strong>tal amount of time spent watching video increases<br />
dramatically.<br />
<strong>The</strong> online video content delivery business is characterized by rapid change. Converging, new<br />
<strong>and</strong> disruptive, technologies are rapidly evolving. Companies seek <strong>to</strong> connect people with<br />
information on the web <strong>and</strong> provide them with relevant advertising.<br />
Google YouTube provides a range of video, interactive, <strong>and</strong> other ad formats for advertisers <strong>to</strong><br />
reach their intended audience. YouTube's video advertising solutions give advertisers a way <strong>to</strong><br />
promote their content <strong>to</strong> the YouTube community, as well as <strong>to</strong> associate with content being<br />
watched by their target audience. Google YouTube offers analytic <strong>to</strong>ols <strong>to</strong> help advertisers<br />
underst<strong>and</strong> their audience <strong>and</strong> derive general business intelligence.<br />
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YouTube has experienced strong growth in mobile viewers <strong>and</strong> has established key partnerships<br />
with content companies <strong>to</strong> help monetize mobile video.<br />
YouTube.com Statistics:<br />
More than 3 billion views per day<br />
48 hours of video uploaded every minute<br />
More video uploaded <strong>to</strong> YouTube in one month than the three major US networks created in 60<br />
years<br />
60 hours of video are uploaded every minute, or one hour of video is uploaded <strong>to</strong> YouTube<br />
every second.<br />
Over 4 billion videos are viewed a day<br />
Over 800 million unique users visit YouTube each month<br />
Over 3 billion hours of video are watched each month on YouTube<br />
More video is uploaded <strong>to</strong> YouTube in one month than the 3 major US networks created in 60<br />
years<br />
Mediafly seeks <strong>to</strong> fundamentally change the way media is accessed <strong>and</strong> consumed. Mediafly is<br />
committed <strong>to</strong> the iOS platform. It has been there since the launch of the app s<strong>to</strong>re in 2008.<br />
Insight in consumer media organization <strong>and</strong> consumption, experience with enterprise security<br />
<strong>and</strong> analytics, <strong>and</strong> a rapid development cycle are applied <strong>to</strong> the iPhone, iPod Touch, <strong>and</strong> iPad.<br />
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According <strong>to</strong> Susan Eustis, principal author of the study, “<strong>Video</strong> streaming outside the firewall:<br />
is used <strong>to</strong> deliver content efficiently. Sometimes user generated content constitutes a portion<br />
of a website where the majority of content is prepared by administra<strong>to</strong>rs. Numerous user<br />
generated content is driving video markets outside the firewall. Network performance <strong>and</strong><br />
broadb<strong>and</strong> play a critical role in video streaming.”<br />
<strong>Video</strong> Content Delivery outside the firewall markets at $1.8 billion in 2011 are anticipated <strong>to</strong><br />
reach $5.8 billion by <strong>2018</strong>. <strong>Growth</strong> is a result of the ubiqui<strong>to</strong>us value of video for entertainment<br />
<strong>and</strong> communications. <strong>Video</strong> is invaluable in education, providing a broad set of use there. New<br />
infrastructure <strong>and</strong> <strong>to</strong>ols are being used <strong>to</strong> create opportunity in streaming video outside the<br />
firewall. <strong>Video</strong> availability outside the firewall is evolving strategies in the cloud environment.<br />
Advertising represents the premier manner of monetizing video.<br />
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Companies Profiled<br />
<strong>Market</strong> Leaders<br />
Google / YouTube<br />
Yahoo!<br />
Microsoft / Skype<br />
Specific Media / Myspace LLC<br />
Akamai<br />
Ustream<br />
Mediafly<br />
Kaltura<br />
<strong>Market</strong> Participants<br />
Adobe Systems<br />
Amazon<br />
Apple<br />
Cisco Systems<br />
Digital <strong>Video</strong> Enterprises DVE<br />
Disney<br />
Ensemble<br />
Glowpoint<br />
Haivision<br />
Hewlett Packard<br />
Huawei<br />
Samsung<br />
Spotify<br />
Specific Media<br />
Research Methodology<br />
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WinterGreen Research authors use a structured, consistent, <strong>and</strong> detailed research approach.<br />
<strong>The</strong> methodology supports an analytical approach <strong>to</strong> market research. In depth comparisons<br />
are made of many aspects of the market. Data relating <strong>to</strong> <strong>Industry</strong> segments is developed <strong>to</strong><br />
permit presentation of forecasts <strong>and</strong> market share positioned <strong>to</strong> have substantive value.<br />
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