3TABLE OF CONTENTS1. INTRODUCTION AND RESEARCH METHODS USED..................................42. BACKGROUND INFORMATION ABOUT TOURISM IN GREECE -STRATEGIC WEAKNESSES OF THE GREEK TOURISM AND LIMITINGFACTORS FOR ACHIEVING SUSTAINABILITY ...............................................53. DEFINITION AND DISCUSSION OF BASIC CONCEPTS..............................84. OVERVIEW AND ASSESSMENT OF THREE REPRESENTATIVECERTIFICATION SCHEMES FOR TOURISM - WHICH COULD SERVE ASA MODEL FOR GREECE? .....................................................................................155. MAJOR ISSUES RELATED TO COMMUNITY-BASED ECOTOURISM .226. THE CASE STUDY OF ZAGORI .......................................................................256.1. INTRODUCTION AND BACKGROUND INFORMATION ABOUTZAGORI ..................................................................................................................266.2. A GENERAL OVERVIEW OF THE WWF PLAN FOR ECOTOURISMDEVELOPMENT IN ZAGORI...............................................................................286.3. ASSESSMENT OF THE WWF PLAN AND SUGGESTIONS FORFURTHER IMPROVEMENT.................................................................................316.4. CONCLUSIONS AND PROJECTIONS FOR THE FUTURE OF ZAGORI ASA TOURISM DESTINATION................................................................................347. GENERAL CONCLUSIONS AND DISCUSSION ............................................358. LIST OF REFERENCES......................................................................................389. APPENDIXES........................................................................................................43I. PERSONAL COMMUNICATIONS THROUGH INTERVIEWS:..........................................43IIA. MAP OF EPIRUS............................................ERROR! BOOKMARK NOT DEFINED.IIB. MAP OF ZAGORI ................................................................................................45III. CHECKLIST FOR ECOTOURISM PROJECTS IN DEVELOPING COUNTRIES...... ERROR!BOOKMARK NOT DEFINED.
41. INTRODUCTION AND RESEARCH METHODS USEDDuring the past few decades, tourism has become one <strong>of</strong> the world’s mostpr<strong>of</strong>itable industries but, in the same time, one <strong>of</strong> the most harmful human activities interms <strong>of</strong> environmental degradation. However, tourism itself depends largely on theexistence <strong>of</strong> unspoilt environment, which stresses the growing need for tourism t<strong>of</strong>ind more sustainable paths <strong>of</strong> <strong>development</strong> in all aspects (environmental, economicand social). This is <strong>of</strong> even greater significance when it concerns ecologically andculturally sensitive areas, where conventional (mass) tourism 1 has a heavy impact.The growing concern for the adverse environmental effects <strong>of</strong> mass tourism, coupledwith the emergence <strong>of</strong> alternative forms <strong>of</strong> tourism such as <strong>ecotourism</strong>, has initiatedan immense debate on whether the latter could, indeed, lead to greater sustainabilityin the long term. As a matter <strong>of</strong> fact, <strong>ecotourism</strong> is an alternative form <strong>of</strong> tourism thathas been constantly gaining ground at a global scale during the past few years. Itsfundamental principles refer to minimizing negative impacts on the environment,respecting the local cultures and actively contributing to the economic and socialwell-being <strong>of</strong> host communities, as well as conserving the natural environment.Certification within the tourism field, whether referring to conventional tourism,sustainable tourism or <strong>ecotourism</strong>, is another issue that has attracted a great deal <strong>of</strong>attention both among tourism experts and the public during the last years. There is,however, some skepticism concerning the tangible benefits that certification canprovide in the direction <strong>of</strong> sustainable tourism <strong>development</strong>. In fact, even if tourism<strong>development</strong> within destinations becomes sustainable, the problem <strong>of</strong> unsustainabletransport and traveling to and from these destinations remains unresolved. Althoughthis is a very critical matter in itself, it is outside the scope <strong>of</strong> this work. The mainfocus <strong>of</strong> this paper is the achievement <strong>of</strong> sustainable tourism <strong>development</strong> at the localand regional scale and, therefore, the analysis <strong>of</strong> tourism sustainability issues andconcerns on the global level will be left out.After providing an overview <strong>of</strong> the current state and particular features <strong>of</strong> thetourism industry in Greece, two main research objectives can be identified within thescope <strong>of</strong> this thesis. The first is to analyse a number <strong>of</strong> representative and wellrecognizedtourism certification schemes used at the global scale, as well as to comeup with the one that would be most appropriate to take as a model for Greece, afterconsidering the special characteristics <strong>of</strong> the country’s tourism sector. The secondobjective <strong>of</strong> this paper is to investigate the concept <strong>of</strong> <strong>community</strong>-<strong>based</strong> <strong>ecotourism</strong>and its potential to become a driver <strong>of</strong> tourism sustainability in Greece, which, untiltoday, is a country largely dominated by mass tourism. An example <strong>of</strong> a rural area inthe north-western part <strong>of</strong> the country (Zagori) will be taken for this purpose. In brief,this paper seeks to investigate whether and how developing <strong>community</strong>-<strong>based</strong><strong>ecotourism</strong> and certification systems for tourism can be beneficial from theenvironmental, economic and social point <strong>of</strong> view.Different qualitative methods have been used in order to collect the data thatwill be presented in this paper. In particular, two types <strong>of</strong> primary research werecarried out. The first one comprised six semi-structured interviews with equal number<strong>of</strong> agencies, companies, organisations and institutions located in Athens and relevant1The term “mass tourism” denotes “the services – basically accommodation, catering andentertainment – that are low cost and low added value, and that involve poorly educated employees andthat freely consume natural resources” (Spilanis & Vayanni, 2004, p.282).