D'Mensions Spring 2005.indd - D'Youville College

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TWO D’YOUVILLE EXPERTS SPEAK OUT ONTHE COMPLEXITIES OF GLOBAL AND CROSS-BORDER TRADE ISSUES FACING US TODAY.Kushnood Haq, Ph.D.,asks“Where do we go from here?”THE FUTURE OFINTERNATIONALBUSINESSKushnood Haq, Ph.D.Assistant Vice President forAcademic AffairsEducation:Canisius <strong>College</strong>, B.S.,Business ManagementSt. Bonaventure University, M.B.A.,Accounting FinanceUniversity at Buffalo, Ph.D.,International TradeProfessional Experience:Emrum International Company,PresidentBuffalo Recycling Group,President/General PartnerM & T Bank,Corporate Compliance OfficerMarine Midland Bank,Operations/Credit ManagerProfessional Affiliations:Ken-Ton Chamber of CommerceNiagara Region International TradeCouncilFederal Economic CommunityDevelopment BoardConnecticut Street BusinessAssociationBuffalo-Niagara Region Council forInternational VisitorsBuffalo World Trade AssociationStudents in Free Enterprise (SIFE)Association of American Geographersn the post-9/11 world, identifying benefitsof international business has been a daunting task for educators, policy makers, and promoters of freetrade. Wars in Afghanistan and Iraq, unremitting violence between Israel and Palestine, potentialconflicts with Iran and North Korea, and religious and ethnic troubles in other parts of Asia and Africahave contributed to an uncertain environment in many consumer and commercial markets aroundthe world. On the economic side, ballooning U.S. budget and trade deficits and the subsequentdevaluation of the U.S. dollar, stagnant economies and high unemployment in many Europeancountries, and looming uncertainties in major stock markets have exacerbated the problem. To top itall, the most recent round of global trade talks in Doha, Qatar, has failed to produce tangible resultsto date. On the surface, it may appear that the process of globalization has stalled, and the days ofvanishing tariffs, global integration and cooperation, and the free flow of investments may once againbe replaced by the old version of bilateral treaties.Still, there are many reasons to be optimistic about what the future holds for international business.Despite some rocky roads, most countries, including the United States, have been willing to stay ontrack in their efforts toward globalization, realizing that they can not afford to go back to old ways.Moreover, rapid growth in Chinese, Indian, and other consumer and commercial markets in Asia arecreating new and exciting opportunities for U.S. firms.U.S. policymakers and business executives must address three areas in order to take advantage ofthese conditions, and as a result, successfully promote an international business model that in the longterm is equitable, fair, and mutually beneficial to all nations.First, as the economic leader of the world, America must work on getting its own economic housein order. This goal can largely be accomplished through reduction in federal spending. Furthermore,the high growth rate of our economy and our willingness to tackle the difficult issues of retirement,health care, and education should also help. These measures will strengthen the economy and restoreforeign investors’ confidence, resulting in increased flow of investments that are mainly responsible forfinancing our federal deficit. On the trade side, controlling trade deficits by advocating internationaltrade in areas where U.S. industries hold competitive advantage should be a priority. While givingaccess to other countries to our insatiable appetite for foreign products, our government must alsoinsist on gaining further access to potentially lucrative markets like China, Japan, India, and Brazil,especially in high technology and information-based areas where U.S. companies hold advantage overforeign producers.Second, the United States should continue to lead efforts toward a global trade framework thatpaves the way to trade liberalization. At the same time, bilateral treaties that can create a furthereconomic wedge among regions and countries should be avoided. History suggests that leadershipprovided by the United States has been critical to every global trade round since the inception ofa multilateral trade system following World War II. While working on trade liberalization, theUnited States should also insist on a level playing field for all of the trading partners and advocateresolutions for issues of labor practices, intellectual property protection, and technology transfer. Itis also important not to give in to domestic constituents who want to regulate free trade throughquotas and subsidies in textile, steel, and other vulnerable industries. Instead, U.S. policymakers18
should strive for a balanced policy toward placating the needs and demands of domestic constituentsas well as foreign trading partners. Domestically, retraining displaced workers for new industries andtechnologies, significant investments in education, research and development, and new technologiesare some measures to offset employment losses to foreign competition. The United States must alsomaintain its technological advantage by insisting that countries such as India and China vigorouslyenforce intellectual property laws to protect the interests of U.S. companies. Technology transferthrough legal mechanism is beneficial to all parties; however, illegal ways to obtain new technologyputs an enormous stress on the U.S. economy.Finally, and most important, the United States must take a lead role in bridging political,religious, social, and cultural gaps among societies to facilitate trust and better understanding ofeach other. Because of events that have transpired in recent years, this may be the most difficultand protracted undertaking. Research in international business and cross-cultural managementshows that understanding cultural differences among countries and societies is the key to successin managing people from different cultures and promoting products in different countries. Culturalunderstanding through education and training will help close the gap and further promote cooperationin international commerce. The aforementioned trade agreements can work only if the root causes ofwar and terrorism are addressed earnestly, and at the same time, just and equitable measures are takentoward eradicating poverty in developing countries. Efforts to minimize conflicts and bridge culturalgaps must be undertaken in many ways, on the political and diplomatic front overseas, as well as athome through education and training in managing cultural differences and functioning effectively indifferent parts of the world.It is the charge of educators everywhere to provide the best training and education for students tohelp them meet tomorrow’s global challenges. There is a need for understanding both the uniquenessand commonalties of all economics as a means of preparing students for an increasingly complex andvolatile global environment. The D’Youville international business program, for example, providescomprehensive training and education in theoretical, functional and practical aspects of internationalbusiness. More important, DYC’s program puts emphasis on effective cross-cultural communicationand better understanding and appreciation of other cultures. Additional complementary componentssuch as the global studies program and study abroad opportunities, currently in Italy and Hungary;and the increasingly diverse language program (that now includes Arabic and in the future, Chinese)are examples of DYC’s commitment to global education. Most recently, there has been a pledge to aformal plan for recruitment and program expansion at the international level that is resulting in greaterinterest in and praise for approval of this program. Efforts such as ones undertaken at D’Youvillewill help to provide a deeper understanding of the culture and business practices of others, enablingeveryone to take advantage of benefits resulting from cooperation, integration and reciprocity.t is easy for us in Western New York to takeCanada for granted—after all, we are very comfortable with the nation just across the Niagara Riverand its people, culture, and artifacts. We watch each other’s television programs, listen to each other’sradio stations, and even use each other’s coins when they are mixed up in our change purses.But we can not let this level of comfort prevent us from recognizing the extraordinary businessopportunity Canada provides for us in Western New York and the significant impact the Canadianeconomy, particularly that of the province of Ontario, has on us every day and the need to insure thatwe receive the full benefit of this extraordinary relationship.Since the U.S.-Canada Free Trade Agreement became law in 1989, trade between the two countrieshas continued to grow so that it is now over $1 billion USD a day. Much of this commerce crosses theborder every day by truck either here in the Niagara Region or at Detroit-Windsor, the largest borderInternational FOLIODYC’sInternational FacultyCurrently,the DYC facultyboasts scholarswith Pakistani, Indian,Canadian, Haitian,Cuban, Puerto Rican,Jamaican, English,Romanian and Hungarianbackgrounds, each bringinga unique perspectiveto their students.Pamela Davis HeilmanexaminesTHE CANADA CONNECTION:Opportunities& Challenges19
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Page 35 and 36: Jolene Stanek, ’08,Lindsey Olsen,

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