BUS 35 – Strategic Marketing Syllabus - College of the Redwoods

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Schedule of Events(Tenta:ve -‐ Subject to Change)DATE READING AND QUIZ SCHEDULE EVENTS AND ASSIGNMENTS/ACTIVITY DUE DATESTuesday, August 28, 2012INTRODUCTIONSWho Am I, Who Are You, and Where Are We Going?Prologue: Planning a career in Marke:ng and/or EntrepreneurshipThursday, August 30, 2012CH. 1The Art and Science of Marke:ngChapter 1 -‐ Video CaseTuesday, September 04, 2012CH. 2Strategic Planning and the Marke:ng ProcessChapter 2 -‐ Video CaseThursday, September 06, 2012CH. 3 Marke:ng Environment and EthicsChapter 3 -‐ Video CaseTuesday, September 11, 2012CH. 5Consumer Behavior & Target MarketThursday, September 13, 2012CH. 5Consumer Behavior & Target MarketChapter 5 -‐ Video CaseTuesday, September 18, 2012CH. 9Target MarketThursday, September 20, 2012Tuesday, September 25, 2012CH. 9MIDTERM REVIEWTarget MarketChapter 9 -‐ Video CaseMIDTERM # 1 -‐ REVIEW SESSIONCh. 1-‐3, 5, 9Thursday, September 27, 2012MIDTERM # 1MIDTERM # 1 Ch. 1-‐3, 5, 9Tuesday, October 02, 2012CH. 11Product and Service StrategiesChapter 11 -‐ Video CaseThursday, October 04, 2012CH. 19Pricing StrategiesChapter 19 -‐ Video CaseTuesday, October 09, 2012SPECIAL TOPICSSpecial TopicsThursday, October 11, 2012INTERVIEW PRESENTATIONSINTERVIEW PRESENTATIONS AND 1-‐PAGE SUMMARY DUEInterview Presenta:onsTuesday, October 16, 2012CH. 16Adver:sing and Public Rela:onsChapter 16 -‐ Video CaseThursday, October 18, 2012CH. 16Adver:sing and Public Rela:onsChapter 16 -‐ Video CaseTuesday, October 23, 2012 CH. 17Personal Selling and Sales Promo:onChapter 17 -‐ Video CaseThursday, October 25, 2012CH. 17Personal Selling and Sales Promo:onChapter 17 -‐ Video Case
Tuesday, October 30, 2012MIDTERM REVIEWMIDTERM # 2 -‐ REVIEW SESSIONCh. 11, 16, 17, 19Thursday, November 01, 2012MIDTERM # 2MIDTERM # 2Ch. 11, 16, 17, 19Tuesday, November 06, 2012SLIDES 8-‐11TEAM CONTRACT DUEMarket Descrip:on / Target Market / Industry AnalysisThursday, November 08, 2012SLIDES 13, 14COMPETITION & STRATEGIC POSITION & BRAND ESSENCE DUEProduct and Price StrategiesTuesday, November 13, 2012SLIDES 15, 16Promo:on and Distribu:on StrategiesThursday, November 15, 2012SLIDE 124 P's OVERVIEW DUEWord of Mouth StrategiesTuesday, November 20, 2012ATTENDANCE MANDATORYFinalize rough dra_Thursday, November 22, 2012THANKSGIVINGNO CLASS TODAYTHANKSGIVING -‐ ENJOY!Tuesday, November 27, 2012PEER REVIEWSPeer review of presenta:onsThursday, November 29, 2012PRESENTATIONS -‐ ATTENDANCE MANDATORYFINAL DRAFT: MARKETING PLANS DUEMarke:ng Plan Presenta:onsTuesday, December 04, 2012PRESENTATIONS -‐ ATTENDANCE MANDATORYMarke:ng Plan Presenta:onsThursday, December 06, 2012PRESENTATIONS -‐ ATTENDANCE MANDATORYMarke:ng Plan Presenta:onsThursday, December 13, 2012FINALS WEEK -‐ ATTENDANCE MANDATORY TIME: 10:45AM -‐ 12:45PMMarke:ng Plan Presenta:ons
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BUS 35 – Strategic Marketing Syllabus - College of the Redwoods

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