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New MembersALOHA PETROLEUM, LTD.PROFILE: Aloha Petroleum, Ltd., is rankedas one of Hawaii’s top 20 companies byHawaii Business magazine. It is the state’sleading gasoline retailer and one of its leadingconvenience store operators. An independentlyowned company that employsmore than 450 people, Aloha is a petroleummarketer and convenience store operatorwith a history in Hawaii dating back to the early 1900’s.REASON FOR JOINING HFIA: Aloha is interested inindustry issues, meeting other members, and networkingthrough HFIA.UNIQUE TO THE COMPANY: Aloha is not just a companyname, it’s their spirit. It is a company of firsts—the firstcompany to have pay-at-the-pump in Hawaii; the first tohave its own proprietary card; first to deliver E 85 in thestate; and first to offer instant discounts at the pump withits Save-A-$ proprietary card.LOCATION & SERVICE AREA: Aloha’s headquarters arelocated in Honolulu and operates over 100 Aloha, Shell,and Mahalo branded businesses on Oahu, Maui, HawaiiIsland, and Kauai.CONTACT INFORMATION:Gary Altman, General Manager-Company Operated StoresPh: 808-522-9708; Email: galtman@alohagas.comFacsimile: 808-532-2773Lisa DeCoito, BuyerPh: 808-522-9729; Email: ldecoito@alohagas.comFacsimile: 808-532-2773MUSCULAR DYSTROPHY ASSOCIATIONPROFILE: The Muscular DystrophyAssociation offers services to those whoare living with neuromuscular disease andtheir family members. Services are free tothose who register with the MDA. A voluntaryhealth agency that is not mandatedby government to offer services, the MDAoperates an outpatient clinic at the CastleMedical Center, conducts monthly support group meetingson every major island, and provides funding for durablemedical equipment repairs. The MDA also provides educationalmaterials, sponsors seminars, and funds research.REASON FOR JOINING HFIA: One third of MDA fundingcomes from the retail food industry. MDA does not seekfunding from government sources, Aloha United Way, orfrom parents or clients.UNIQUE TO THE COMPANY: The MDA holds an annualone-week summer camp for children with neuromusculardisease. The camp helps children acclimate with otherchildren with similar challenges and helps them gain confidencein their abilities by providing activities appropriatefor their capabilities. At the same time, the summer campprovides respite for parents.LOCATION & SERVICE AREA: StatewideCONTACT INFORMATION:Audrey Hirayama, Executive DirectorPh: (808) 593-4454; Fax: (808) 597-1716Address: 1221 Kapiolani Blvd #220, Honolulu, HI 96814MILLERCOORSPROFILE: Built on a foundation of great beer brands andover 288 years of brewing heritage, MillerCoors is thesecond largest beer company in America, capturing almost30 percent of U.S. beer sales and offering a broad portfolioof brands across every major industry segment. MillerLite established the American light beer category in 1975.MillerCoors brews full-calorie Coors Banquet and MillerGenuine Draft, and economy brands Miller High Lifeand Keystone Light. The company also imports Peroni,Grolsch, Pilsner Urquell, and Molson Canadian, and offersproducts such as Miller Chill and Sparks. MillerCoors featurescraft brews from the Jacob Leinenkugel, Blue MoonBrewing, and the Blitz-Weinhard Brewing companies.REASON FOR JOINING HFIA: MillerCoors appreciates thevalue retail trade organizations bring to advocacy effortsthat impact its industry. They value the strong relationshipwith our retail partners individually and collectively withinalliances. In addition, MillerCoors values the communicationand information flow from HFIA to its members.UNIQUE TO THE COMPANY: MillerCoors brought theinnovative vortex bottle to the Miller Lite brand and thermalink to Coors Light packaging that makes the mountainsblue when the beer is as “cold as the Rockies.”LOCATION & SERVICE AREA: MillerCoors products areavailable throughout the islands via its distributor partner,Paradise Beverage.CONTACT INFORMATIONTiffany Chan, Chain Account ExecutiveEmail: tiffany.chan@millercoors.comColonel Toma, On-Premises SpecialistEmail: colonel.toma@millercoors.comLance Hastings, Director of Government AffairsPh: 916-771-6447; Email: lance.hastings@millercoors.comAddress: 3001 Douglas Blvd #200, Roseville, CA 95661SANDWICH ISLE PEST SOLUTIONSPROFILE: In business since 1997 andbased out of Pearl City, Sandwich IslePest Solutions (SIPS) is the largest privatelyowned pest management company inHawaii. SIPS provides general pest and birdmanagement, termite management, tentfumigation services, commodity and quar-12 HAWAII RETAIL GROCER - CONVENTION ISSUE 2011
antine fumigation, EnviroPureHeat and K9 scent detection.REASON FOR JOINING HFIA: Many Sandwich Isle PestSolutions customers are members of the food Industry inHawaii. SIPS is looking for opportunities to grow its marketshare in the food industry.UNIQUE TO THE COMPANY: A full service termite andpest management company, Sandwich Isle Pest Solutionsspecializes in rodent, fly, and bird management solutionsfor the food industry. SIPS has pioneered the use of heatto eradicate bed bugs and termites, operating these servicesunder their EnviroPureHeat Division. SIPS also operatesK9 Scent Detection Hawaii, which specializes in K9 detectionfor bed bugs, using NESDECA-certified K9 teams.The company owns and operates the Coffee Berry BorerTreatment Center in Kona to treat infested coffee shippingout of the CBB quarantine zone.LOCATION AND SERVICE AREA: All the major HawaiianIslands.CONTACT INFO:Michael Botha, PresidentPh: 808-456-7716; Email: mjbotha@sandwichisle.comFacsimile: 808.456.7266Address: 96-1368 Waihona Street, Bay #4,Pearl City, HI 96782DOT…DOT…DOT… continued from page 11suggests that having “an ‘organic’ label on foods is enoughto make people believe the food items are healthier andtastier.” The study goes on to say that “144 volunteers wereasked to compare what they believed were conventionallyand organically produced sandwich cookies, plain yogurt,and potato chips. All the products were actually organic, butwere labeled as either “regular” or “organic.” The experimentrevealed that the participants preferred almost all the foodslabeled as “organic” over the “regular” labeled items, eventhough they were all organic. The study was conducted totest the theory that people “influenced by what is describedas the ‘halo effect’—the perception that an item that islabeled ‘organic’ is therefore nutritious—would lead people tobelieve that the ‘organic’ foods tasted better.”THE ALOHA FOR JAPAN effort by HFIA retailers is movingalong at an aggressivepace…. while I’m surewe have not receivedall member contributionscollected thus far, from what we have gathered,HFIA retailers have donated well in excess of $250,000to the relief effort. Companies such as Marukai WholesaleMart, Foodland Supermarkets, Safeway Stores, and TimesSupermarkets have reported contributions from customers,vendors, and employees to help out this cause. Please sendus your contributions for this effort, and we’ll be happy toinclude your donation in the next magazine.SPEAKING OF MARUKAI WHOLESALE MART…if you haven’tattended their “Taste of Marukai,” treat yourself next year totheir 7 th annual festival…you’ll be glad you did…. It’s likewalking through the side streets of Tokyo with a perpetualparty going on at every corner!DID YOU HEAR…about Chinese farmers facing explodingwatermelons? It was recently reported in state media that“farmers in eastern China have been left perplexed aftertheir watermelons began to explode one by one.” Onefarmer reported that more than two-thirds of his crop “hadblown up.” The report goes on to state that farmers haverecently started applying growth hormones to the melons,which agricultural experts believe have contributed to thefruit exploding. However, they cannot explain why fruitnot treated with the hormones are also exploding. Couldthis be a case of melon see, melon do? Hopefully Al-Qaedadoesn’t get wind of this, or we may have to assign alertbulletins in our produce aisles….THE COLA WARS ENTER A NEW BATTLEGROUND…PepsiCo Inc. announced it is “introducing a ‘social’ vendingmachine that lets users buy each other drinks remotely....”Reuter’s reported that a prototype of the new technology willdebut in May to potentially combat Coca-Cola’s “‘Freestyle’vending machine, which has a digital touchscreen and candispense more than 100 flavor combinations.” Pepsi’s newsystem “lets users give their friends a beverage gift by enteringthe recipient’s name, mobile phone number, and a personalizedtext message or video. The gift is delivered with a system codeand instructions to redeem it at any similar machine.” Whydoes a voice ring in my head, “Luke, I am your father….”ON A FINAL NOTE…if you have information regarding yourcompany, a product, or event you want promoted…we alsoare interested in getting your opinion, comment, criticism,or editorial feedback. We’ll be happy to list your commentswith your name (or not if you so desire, as long as we canverify the information came from you). Please keep in mindwe may not be able to print your entire message due tospace limitations. We also need to have your informationa month before we go to print. Our next issues of HawaiiRetail Grocer are targeted for late September and December.A hui hou kakou malama pono.HAWAII RETAIL GROCER - CONVENTION ISSUE 2011 13
Page 6: Why We NeedA Coronagraph ?Why not a
Page 10 and 11: TRENDSOnce-Sizzling SoySuffers Seri
Page 14 and 15: TRACEABILITY:Like Google for Your F
Page 16 and 17: HFIAZRELOADEDHow the Association is
Page 19: Proud to Serve Hawaiifor 63 Years.M
Page 23 and 24: AlohaLocally owned & operatedProudl
Page 25 and 26: Mike Walterspresident of Love’s B
Page 27 and 28: still ask for tarai (tub in Japanes
Page 29 and 30: to chart a definite course for his
Page 31 and 32: 500 Exhibits! • industry sEminars
Page 33 and 34: Does your supplier offer programs l
Page 36: Serving Kauai’s FamiliesFor Over

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