Read magazine - Hawaii Food Industry Assocation - HFIA

may be posted, along with an organiccertificate. The farmer can offer aninteresting narrative on their growingpractices, region of the country, sustainability,and more. Nutritional informationcan be given, as well as fun factsfor kids, coupons, and regional or familyrecipes. Perhaps the consumer can clicka Facebook link to post the item if theyliked it. Interaction is possible, such asallowing the customer to post feedback.If the feedback is negative, perhaps thecustomer can be sent an email with acoupon to ameliorate negative feelings.Traceability is also a powerfulmanagement tool. When a consumertraces a product, for example awatermelon, HarvestMark uses thephone’s GPS or the computer’s IP addressto track the trace to build a database.The company also offers a DailyShopperservice in which a nationwide team goesto retail stores every day to measure ageand the visual quality of products withHarvestMark codes and correlates thedata with harvest information. Growerscan see the age of their watermelonsin any region of the country or showan average for a region. Such data notonly alerts growers to a problem of oldproducts on supermarket shelves, but itcan show which varieties of a certain fruithave a longer shelf life.HarvestMark is also placing traceabilitylabels on items like chicken, andthe list of items continue to grow. Over200 companies, from the very small to thevery large use HarvestMark. “Traceabilityisn’t a label,” said Grant. “It’s a new way ofseeing the supply chain.”Front (l to r): Yuko Vierra, Don Quijote (USA) Co., Ltd., Dr. Elliot Grant, Aurora Saulo,PhD, professor and extension specialist in food technology at the University of Hawaii atManoa, and Kevin Yoshige, Don Quijote. Back: Wade Igarashi, Don Quijote, Dino Ragonjan,Don Quijote, Antony M. Aki, Don Quijote, and Craig Hamamoto, KTA Super Stores.news_gothic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”?_åç郩˙î°¬µñøoe®ß†ü¥à¡£¢§•ªº–“‘«…æ÷|ÅıÇÎ´Ï˝ÓˆÔ Ò˜ØOE‰Íˇ¨„˛Á¸`‹›fifl‡°‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ)*** '"news_gothic_italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”?_åç郩˙î°¬µñøoe®ß†ü¥à¡£¢§•ªº–“‘«…æ÷|ÅıÇδÏÓˆÔ Ò˜ØOE‰Íˇ¨„˛Á¸`‹›fifl‡°‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ)*** '"news_gothic_bold_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”?_åç郩˙î°¬µñøoe®ß†ü¥à¡£¢§•ªº–“‘«…æ÷|ÅıÇÎ´Ï˝ÓˆÔ Ò˜ØOE‰Íˇ¨„˛Á¸` ‹›fifl‡°‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ)*** '"news_gothic_bold_italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”?_åç郩˙î°¬µñøoe®ß†ü¥à¡£¢§•ªº–“‘«…æ÷|ÅıÇÎ´Ï˝ÓˆÔ Ò˜ØOE‰Íˇ¨„˛Á¸` ‹›fifl‡°‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ)*** '"news_gothic_underlineExcellencegotham_light_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”?_åç郩˙î°Ðµñøoe®ß†ü¥à¡£¢§•ªº–“‘«…æÐ|ÅıÇÎ´Ï˝ÓˆÔ Ò˜ØOE‰Íˇ¨„˛Á¸`‹›fifl‡°‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ)*** '"gotham_light_italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”?_åç郩˙î°Ðµñøoe®ß†ü¥à¡£¢§•ªº–“‘«…æÐ|ÅıÇδÏÓˆÔ Ò˜ØOE‰Íˇ¨„˛Á¸`‹›fifl‡°‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ)*** '"news_gothic_medium_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”?_åç郩˙î°Ðµñøoe®ß†ü¥à¡£¢§•ªº–“‘«…æÐ|ÅıÇÎ´Ï˝ÓˆÔ Ò˜ØOE‰Íˇ¨„˛Á¸` ‹›fifl‡°‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ)*** '"news_gothic_medium_italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”?_åç郩˙î°Ðµñøoe®ß†ü¥à¡£¢§•ªº–“‘«…æÐ|ÅıÇÎ´Ï˝ÓˆÔ Ò˜ØOE‰Íˇ¨„˛Á¸` ‹›fifl‡°‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ)*** '"news_gothic_bold_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”?_åç郩˙î°Ðµñøoe®ß†ü¥à¡£¢§•ªº–“‘«…æÐ|ÅıÇÎ´Ï˝ÓˆÔ Ò˜ØOE‰Íˇ¨„˛Á¸` ‹›fifl‡°‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ)*** '"news_gothic_bold_italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”?_åç郩˙î°Ðµñøoe®ß†ü¥à¡£¢§•ªº–“‘«…æÐ|ÅıÇÎ´Ï˝ÓˆÔ Ò˜ØOE‰Íˇ¨„˛Á¸` ‹›fifl‡°‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ)*** '"news_gothic_black_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”?_åç郩˙î°Ðµñøoe®ß†ü¥à¡£¢§•ªº–“‘«…æÐ|ÅıÇÎ´Ï˝ÓˆÔ Ò˜ØOE‰Íˇ¨„˛Á¸` ‹›fifl‡°‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ)*** '"gotham_light_underline© Altria Group, Inc. 2011The pursuit of excellence begins with a vision of whatcan be. It’s the inspiration behind every organizationwhose dedication to innovation and passion forperformance help our communities thrive.Hawaii’s twomost lovednumbers after5-0.At 7-Eleven Hawaii, we offer a variety oflocal favorites made fresh daily. We’vebeen part of the islands for over 30years with more locations on the way.The people of the Altria family of companies saluteHawaii Food Industry Association for creating newpossibilities and transforming a vision into action.To learn more, please visit altria.com7ElevenHawaii.comHAWAII RETAIL GROCER - CONVENTION ISSUE 2011 15