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What does it look like?Words
What does it look like?WordsUsing descriptive language,adjectives, verbal associations.Spinning a yarn associated withthe mark.
Page 1 and 2: Secondary Language
Page 3 and 4: What is it?Visual language that is
Page 5 and 6: Where does this language come from?
Page 11: Where does this language come from?
Page 15 and 16: Coca Cola corporate logo
Page 17 and 18: Yahoo! Logo
Page 19 and 20: What does it look like?Visual metap
Page 21 and 22: Sable & Argent — boutique bicycle
Page 23 and 24: Sable & Argent — boutique bicycle
Page 25 and 26: BankWest — ‘happy banking’
Page 27 and 28: BankWest — ‘happy banking’
Page 29 and 30: What does it look like?Visual narra
Page 32 and 33: Guzman Y Gomez — Restaurant
Page 35 and 36: Deus Ex Machina — Motorcycle reta
Page 37: Deus Ex Machina — Motorcycle reta
Page 41 and 42: New Jersey Performing Arts Centre
Page 43 and 44: Safe — Environmentally friendly t
Page 45 and 46: Go Get — Vehicle hire
Page 47 and 48: What does it look like?Graphic Desi
Page 49 and 50: White Room Group — Business devel
Page 51 and 52: One Degree — Global warming initi
Page 53: *the simple truthFirst Republic —

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