Saul Bass
Saul Bass
Saul Bass
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<strong>Saul</strong> <strong>Bass</strong>A report byFrancesco Cardinale
3-4: who5-6: what7-8 WHy9-10:WhenandWhere11-12how13Inspiredworks14 Mostfamousworks15 otherworks16 BibliographyandreferneceContents
Who?'<strong>Saul</strong> <strong>Bass</strong>'
<strong>Saul</strong> <strong>Bass</strong> was a graph’ic and motion designerpredominately in the 1950’s and1960’s. <strong>Bass</strong> was a freelancedesigner and opened a studioi n 1 9 5 0 to p u r s u e a ca r e e r i nadvertising, until being hiredby Otto Preminger to designa movie poster for the 1954
W h at
<strong>Bass</strong> worked with Alfred Hitchcock, OttoPreminger and Martin Scorsese, StanleyKubrick, John Frankenheimer, and manymore. <strong>Bass</strong> designed movie posters andmovie title sequences. <strong>Bass</strong> has designedover 50 movie title sequences, <strong>Bass</strong>’most famous title sequence is from OttoPreminger’s 1955 movie ‘The man with thegolden arm’. Until the release or ‘TheMan With the Golden Arm’, Projection’ists pulled back the cinema curtains af’ter the movie title had passed becausethey were dull and boring. Once ‘The ManWith the Golden Arm’ arrived in US cin’emas there was a note taped to the reelProjection]ists – pull curtain before ti’tles”.***“Preminger wanted his audience to see TheMan with the Golden Arms titles as anintegral part of the film.The titles featured a black cut out ani’mated heroin addicts’ arm. <strong>Bass</strong> knew thatthe arm was a very powerful image of drugabuse and addiction. <strong>Bass</strong> chose to usethe arm rather than Frank Sinatra’s faceas the main symbol for the movie posterand the opening titles.W h at
WHYsaulbass
WHY<strong>Saul</strong> <strong>Bass</strong> had a very uniquestyle to his work, Althoughit looks very basic it has in’spired many designers to fol’low in <strong>Bass</strong>’ footsteps andcreate designs<strong>Bass</strong>’ work and inspiration isevident in many contemporaryfilm posters…. Such as:Burn after reading 2008 a Filmby Ethan and Joel Cohen,Mad Men Title sequence a T.Vseries created by MatthewWeinerBuried 2010 a film by RodrigoCortés<strong>Saul</strong> <strong>Bass</strong>’ title sequencefor ‘The Man With the Gold’en Arm’ caused a massivesensation and obsession as<strong>Bass</strong> re-invented the titlesequence as a form of artand expression.“<strong>Bass</strong> fashioned title sequences into anart, creating in some cases, a mini-filmwithin a film. His graphic compositions inmovement function as a prologue to themovie – setting the tone, providing themood and foreshadowing the action.” —Martin Scorsesehttp://www.annyas.com/screenshots/updates/saul-bass-the-man-with-the-goldenarm-1955/
andWhenWhere
<strong>Bass</strong> worked mainly in Holly’wood California, where hestarted his own freelancecompany. And then working formajor film companies and di’rectors such as Alfred Hitch’cock, Otto Preminger and Mar’t i n S co r s e s e, Sta n l e y K u b r i c k,John FrankenheimerandWhenWhere
<strong>Bass</strong>’ work is evident in many con’temporary designers and direc’tor’s work. <strong>Bass</strong> re-inventedthe movie opening title sequenceand that is evident in contempo’rary designers as most, if notall movies and films have a titlesequence designed to draw in theaudience rather than just plaintext on the screen, which isskipped or ignored.<strong>Bass</strong> was a minimalistic designer,which had been in VOUGE since<strong>Bass</strong> had begun designing for thefilm industry and his style is stillevident in contemporary design’ers work. Such as:Catch me if you canOceans ElevenMad men (TV series)Casino ROyale<strong>Bass</strong>’s work is still appreciatedto this day, with the youngergeneration watching films <strong>Bass</strong>’worked on and reading bookswhere <strong>Bass</strong>’ work has been print’ed.
Catch meif you canMad MenBurnafterreadingOceans 11buriedCasino RoyaleWork inspired by <strong>Bass</strong>
Most famous works
LogoMovie Postersand titlesequencesOther works
Biliography and referencePhilip B Meggs, Six Chapters in Graphic Design: Chronicle Books; First Edition edition(October 1, 1997)http://designmuseum.org/design/saul-bass accessed 1/8/2011Tony Nourmandhttp://www.saul-bass.com/This article was published in the international magazine, PatekPhilippe, Number 9, Spring / Summer 2000 accessed 1/8/20112006-2011 First Showing LLChttp://www.firstshowing.net/2008/awesome-saul-bass-style-burn-after-reading-poster/accessed 1/8/2011Copyright © 2011, Annyas.com. All rights reservedhttp://www.annyas.com/screenshots/updates/saul-bass-the-man-with-the-golden-arm-1955/accessed 1/8/2011vertigo start titles Uploaded by VISUALPLUS1http://www.youtube.com/watch?v=5qtDCZP4WrQ&feature=relatedaccessed 1/8/2011Catch Me if You Can Opening Title Sequence Uploaded by TheConciseStatementhttp://www.youtube.com/watch?v=gaLDyrun_Cc&feature=relatedaccessed 1/8/2011Mad Men - HD Title Sequence "A Beautiful Mine" Uploded by curryking1http://www.youtube.com/watch?v=85_pl_2Ugjs&feature=relatedaccessed 1/8/2011http://designmuseum.org/design/saul-bass © Design Museumaccessed 1/8/2011created by brendan daweshttp://saulbass.tv/accessed 1/8/2011
A report by Francesco Cardinale<strong>Saul</strong> <strong>Bass</strong>
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