THE EDUCATION BOOK - P&G Salon Professional

INTRODUCTIONI hope you’ve enjoyed an incredible first half of 2013. I can’t help but be optimistic about the nextsix months. So far we’ve had the most successful year for our leading competitions. We crownedthe Sebastian What’s Next Awards winners, were inspired by the students who won Wella’s StudentCompetition at America’s Beauty Show, and look forward to awarding the Wella North AmericanTrend Vision winners in just a few weeks. The next 6 months will take us to nearly 10 differentcities across North America.Our second annual flagship event, Connect, will gather our 500 strong, North American CreativeForce for a week of relevant inspiration filled with sharing, learning and networking. Thisincredible week started with the third annual North American Trend Vision Awards, where wecrowned our Gold Award Winners.In addition, this year we launched Hairdressers at Heart, our effort in elevating the professionof hairdressing in North America, with support at every stage of the stylist’s career.WELLA EDUCATION ARCHITECTUREI kindly ask you to dedicate this year to building your profile by attending our shows, Studioseminars, and by mentoring another stylist to share your technical mastery, business buildingtips and professional conduct. By working together, we can all have long and successful careers.FABIO SEMENTILLICreative Director2WELLA COMPANY FAVORITEPROFESSIONAL PRODUCT COMPANY3