THE EDUCATION BOOK - P&G Salon Professional

THE EDUCATION BOOKJULY – DECEMBER 2013

INTRODUCTIONI hope you’ve enjoyed an incredible first half of 2013. I can’t help but be optimistic about the nextsix months. So far we’ve had the most successful year for our leading competitions. We crownedthe Sebastian What’s Next Awards winners, were inspired by the students who won Wella’s StudentCompetition at America’s Beauty Show, and look forward to awarding the Wella North AmericanTrend Vision winners in just a few weeks. The next 6 months will take us to nearly 10 differentcities across North America.Our second annual flagship event, Connect, will gather our 500 strong, North American CreativeForce for a week of relevant inspiration filled with sharing, learning and networking. Thisincredible week started with the third annual North American Trend Vision Awards, where wecrowned our Gold Award Winners.In addition, this year we launched Hairdressers at Heart, our effort in elevating the professionof hairdressing in North America, with support at every stage of the stylist’s career.WELLA EDUCATION ARCHITECTUREI kindly ask you to dedicate this year to building your profile by attending our shows, Studioseminars, and by mentoring another stylist to share your technical mastery, business buildingtips and professional conduct. By working together, we can all have long and successful careers.FABIO SEMENTILLICreative Director2WELLA COMPANY FAVORITEPROFESSIONAL PRODUCT COMPANY3

WE’RE HAIRDRESSERS AT HEARTAND WE INVITE YOU TO JOIN US.WELLA COMMUNITY PROGRAMSHair by: Maryle KokenHair by: Maryle Koken“ WE ARE CUTTING THROUGH ALL OF THENOISE IN THE INDUSTRY WITH A CLEARPOINT OF DIFFERENCE.”Michele LongAccount Manager, BSG Street“ I AM SO IMPRESSED BY THEWELLA EXPERIENCE, ESPECIALLYHAIRDRESSERS AT HEART.”Melissa S.Salon Owner“ HAIRDRESSERS AT HEART IS BEAUTIFULIN ADDRESSING THE NEEDS OF SEVERALOF MY CLIENTS.“Carolyn FragrassoAccount Manager, Independent East“ AN INCREDIBLY POWERFUL TOOL TOPRESENT TO SALONS.”Tyler WardAccount Manager, BSG Street“ I’M EXCITED TO SEE HAIRDRESSERS ATHEART IN ACTION FOR OUR CUSTOMERS.”Beverly AbellSenior Account Executive, Team 2“ THIS REALLY SHOWS WHO WE ARE AS ACOMPANY.”Kevin OteroWella Global Operations VP89

SPOTLIGHTON FIELD EDUCATORSWELLA EDUCATIONKELLY PENNINGTONField Education ManagerZENDA WALKERField Education TrainerSUE CALTABIANOField Education TrainerKARINA LUPITOUSales and Education SpecialistNICOLE HERBERTField Education TrainerEDI GONZALEZField Education TrainerKelly’s ability to turnEducational needs intosuccessful business forher salons makes her afavorite to work with whenit comes to growing business.Her passion for growing herteam of talented Educatorshas created a powerhouseof Education throughout thecountry—always prioritizingthe stylist’s success.Zenda really knows how toidentify what stylists areexcited by and how to deliver.Her expertise has earnedher the trust and respect ofher teammates and salonsalike. Zenda’s dedication toher salons isn’t just reflectedin great classes, but in longtermEducation plans, ensuringstylists are continually inspiredand excited.Known to many as a “valuableresource,” Sue works hard tocontinually develop herself, opento learning new ways of doingeverything. From techniques totechnology, Sue takes extra careto partner with teammates andbring the best new solutions toher salons. She is a true teacher— Sue treats everyone withrespect and engages all levelsof learning, believing you canalways learn something new.Karina leads Sales andEducation in the FL marketfor Clairol and Color Charm.She has a passion for bothconsumers and stylistsand really knows how to helpthem build their businesses.She was the recipient ofthe Distribution ObsessedAward in JAS 2012 for heroutstanding new door results.Nicole’s passion and beliefin great education has beenrecognized as a Rock Star ofthe Quarter and in winningthe Distribution ObsessedAward in OND 2012. Nicoleleads her team in convertingnew salons to Wella,Sebastian and NIOXIN.“I believe if you care aboutwhat you do, it shows andmakes a difference.”Edi was a nominee for theBest Quarterly CapabilityBuilding in 2012. He hasshared his passion foreducation with many newstylists and salons on theEast Coast. “Knowing thatI may have played a role intheir journey makes me feelas if I’ve given to the nextgeneration of stylists.”1415

World StudioNew York, NYLEADERS INTHE BEAUTY INDUSTRYOur Studio Artists possess superior technical mastery in color, cut and styling,providing the inspiration and motivation to assist in elevating your own skillsand techniques.SASSOON ACADEMYAT THE WORLDSTUDIOSWELLA STUDIOSSassoon is one of the world’s most renowned and exciting academies, and istherefore a natural partner for the World Studios.LET US HELP YOU BUILDA LONG-LASTINGAND REWARDING CAREER.TECHNICALEXCELLENCE MEETSINSPIRATIONThe Studios bring professional hairdressers together to elevate mastery andunleash talent at any stage in your career. They offer education tailored toyour needs. Whether you want to improve on the fundamentals, learn anew technique or increase your salon’s revenue, there is a studio seminarjust for you. The Studio team will be your partner in achieving your goals.You will leave the studio feeling rejuvenated, reinspired and recommittedto yourself, your craft and your clients.In addition to core seminars, the Studios host guest artists and visionarieswho are set apart by their creativity and expertise. Highlights includePatrick Cameron’s Long Hairdressing, Alexandra Matiz’s Sensual Reds andBlonde Temptation and Nick Berardi’s Blueprint to Haircutting.The StudioLos Angeles, CACORE CLASSESThe Studios have a robust lineup of core classes that includecolor, cut and styling at all levels (from essential to expert). TheWella MCE (Master Color Expert) course is a signature seminarand is the pinnacle of color classes offered. It is a two-week(broken into one week sessions) immersion into all aspects ofcolor mastery. Participants will graduate as certified MasterColor Experts.“I would recommend studio education to otherstylists because in-salon and collectives don’tcompare to the educational experience providedat the Studio.”LESLIE COOKERenaissance Salon & Day SpaVisalia, CAJOSHUA CALDERONSTUDIO LEAD ARTISTWORLD STUDIO, NYCMY FAVORITE SEMINAR: “Master Color ExpertProgram. I believe it truly elevates colorists in ourindustry to a higher level of technical ability whilehelping to advance their careers.”SUCCESS STORY: “One recent graduate of ourMCE program, Ricky Mason of Richard Scott Salonhas been chosen to be a presenter in our Ready, Set,Go Salon Career Class.”RICHELLE EVANSSTUDIO ARTIST STUDIO, LAMY FAVORITE SEMINAR: “Sebastian ProfessionalEditorial Styling is a one of my favorite classes becauseit really pushes stylists to think outside of the box. Thisclass will teach you techniques for infinite possibilities!”SUCCESS STORY: ”Stylists say that SebastianProfessional Editorial Styling changed the way theylook at hair. Being able to create so many texturesand shapes allows them to save time and be morecreative.”VICTORIA THURMAN HALLSTUDIO LEAD ARTISTSTUDIO, LAMY FAVORITE SEMINAR: “Creative Coloris an amazing seminar. We create an environment thatremoves the fear of taking chances. By utilizing colortheory, we help you push yourself artistically to take yourclients color to the next level.”SUCCESS STORY: ”Stylists in this seminar connectwith me afterwards just to tell me that they are pushingthemselves and gaining new clients. I love that.”LYNETTE TATUMSTUDIO LEAD ARTISTWORLD STUDIO, NYCMY FAVORITE SEMINAR: “TV Editorial. I love this classbecause of the mentorship. This class helps them understandthe collaboration with the wardrobe stylist, makeup artist,and photographer to communicate their vision.”SUCCESS STORY: “Last season we had an attendee,Olga Shamatrina, enter from About Faces Salon, and Iknew she had an amazing shot. She made it to thefinals and won silver in Young Talent.”DAVID NIEVESSTUDIO ARTISTSTUDIO, LAMY FAVORITE SEMINAR: ”I love Color Correction- It allows the individual a huge change in perspective.For many participants, you can really see and feel thedifference in their confidence.”SUCCESS STORY: ”Expanding color techniques hasallowed our attendees to be more efficient. They areable to devote more time to creativity and setting theirown standards of excellence.”Sassoon Academy offers its innovative abc, Creative and Collection coursesin both the LA and NYC World Studios. These courses provide in-depth insightinto the popular Sassoon Academy proprietary methods, via live demonstrations,step-by-step instructions, finished models and hands-on work sessions.All courses are led by Sassoon Academy instructors and are available in avariety of timeframes, giving the busy hairdresser several choices for enjoyingAcademy education.“Education is the key to success and ongoing education can raise the level oftechnique within Hair Design. By sharing the same dedication to learning thathas defined Sassoon, the World Studios are the perfect places to learnSassoon technique.”Traci Sakosits, Sassoon North American Creative DirectorS ASSOON ACADEMY ABC DEMO AND HANDS-ON• abc is devoted to the touchstone techniques used by Sassoon trained stylists,allowing you to observe truly perfect lines, graduation, layering and thecombinations of these techniques with color as an influence.• Demo is a look, learn and ask class. The hands-on course includes a modelworkshop.• Boost your skills and knowledge to give yourself the confidence to expandyour repertoire and develop your talents.DURATION: ½ DAY & FULL DAYSASSOON ACADEMY CREATIVE DEMO• Using abc as the foundation, this demo focuses on building creativity andintegrating current cut trends into the renowned Sassoon color placement.• Look, learn and ask class.• Top Sassoon Academy instructors guide you through both cut and colortechniques that you can translate into your salon work.DURATION: ½ DAYSASSOON ACADEMY COLLECTION EVENING• Discover where the Sassoon team gets their trend vision and how theytranslate it into their signature cuts and color placement.• Look and learn evening with live models.DURATION: 2 HOURS1819

BUSINESS SESSIONSYOU WOULDN’T LET YOUR COLOR FADE,WHY WOULD YOU LET YOUR BUSINESS?Salon Savvy, a Wella and Salon Prophets business education partnership, is tailoredspecifically for salon owners, managers and stylist teams. These seminars will changethe way you think about your business and guide you to exceptional results.PROGRAMS• OPERATIONS• MARKETING• TRENDSEDUCATION LEVELS• 101: ESSENTIALS• 201: ADVANCED• 301: MASTERS (SMBA)DELIVERED THEWAY YOU WANT IT• E-EDUCATION• WEBINARS• IN-STUDIOWELLA E-EDUCATION ATTHE DISTANCE OF A CLICKContinuing the momentum from oursuccessful launch, Wella’s digitaleducation aspires to become a bestin-classdestination for stylists whowish to continue their education.Our platform allows stylists aroundthe world a chance to improve theirskills, learn new techniques andstay on top of trends.With over 100 lessons and ourindustry-leading live events, wehope you enjoy our digital educationwebsite wellainteractive.com.WELLA E-EDUCATION• INDUSTRY EVENTS• EXCLUSIVE INDUSTRY PARTNERSHIPSMark PontrelliDigital Education & TechnologyLeader, Wella NAVISIT WELLAINTERACTIVE.COM FOR MORE INFORMATION.FIND US @ WELLAINTERACTIVE.COM2223

SHOWS& EVENTSSHOWS & EVENTSNATVA / CONNECTLAS VEGAS / JULY 15-19, 2013BRONNER BROTHERSATLANTA / AUGUST 17-20, 2013BTC COLOR SHOWNASHVILLE / SEPTEMBER 8-9, 2013INTERCOIFFURE FALL ATELIERNEW YORK / OCTOBER 13-14, 2013Show schedule subject to change2627

ARTISTICINSPIRATIONBROUGHTSHOWS & EVENTSTO LIFEWow. It was another busy season since we saw you last…From Long Beach to Chicago to Orlando, my team and I are giving you the platform toexpress your creativity, and share your passion and dedication to hair artistry with stylistsfrom coast-to-coast.While showcasing ILLUMINA COLOR and interpreting the trends of Wella Professional, thefearless hair fashion of Sebastian Professional, the sexy science of NIOXIN, and the classicbeauty of Clairol Professional and Color Charm, we have participated in top industryevents across the country. ISSE, ABS, and Premiere saw all levels of artists, across allbrands, show off their talent on various stages. The What’s Next Tour brought SebastianProfessional to Ft. Lauderdale and Houston, with a big finale in Los Angeles, to crown theWNA winner for 2013.Sharing beautiful color, creative cutting and styling techniques on stages big and small,the North American Show Team brings it all to you. We give you the platform. You takeit to the next level for our stylists.We can’t wait to come to your city and bring you what you can’t wait to see—artisticinspiration as only Wella can do.Melanie GaribayNational Show Director2829

PARTNER WITH THE BESTTOGETHER WE WILL UNLOCK YOUR CREATIVEPOTENTIAL TO ELEVATE THE INDUSTRY.I. OUR MISSION• Partner with the best schools to produce the most salon-ready graduates• Inspire students to reach new heights• Motivate instructors through advanced education methods and ongoing supportII. PRODUCTS• Professional products from the #1 Global Beauty CompanyIII. INSPIRATION• School Student Competitions: to elevate skill sets and showcase top talentIV. EDUCATION• The best in-class education materials and seminars designed for schools• Studios in Toronto, LA and World Studio NYC, providing cutting, color,and styling training at Essential, Exceed and Expert levels• 24/7 access to Online EducationV. ONGOING SUPPORT• Hairdressers at Heart: features programs that support stylists at four critical stagesof their careers• Reward Points for every product purchase• Marketing & Branding SupportWELLA SCHOOLS PROGRAMVISIT WWW.HAIRDRESSERSATHEART.COMCONTACT US AT 1-866-MYWELLA WELLASCHOOLPROGRAM.COM3031

OUR FOURICONIC BRANDSSALON PROFESSIONAL BRANDSWella Professionals, the global expert in professional color, is atthe heart of Wella’s brands. For Wella Professionals, it’s all aboutbeautiful hair. This is how it’s been for the past 133 years. Today,Wella Professionals is your full-service partner and is always therefor the world’s most passionate hair experts.As the world’s most fearless salon brand, SebastianProfessional enables you to be at the forefront of “What’sNext.” Sebastian stirs up the norm with editorial stylists andup-and-coming style visionaries. Dare to dream and unleashyour creativity. For unlimited reinvention in hairstyling.NIOXIN, the number one stylist-recommended brandin the USA for combatting thinning hair, takes a uniqueapproach to answering thinning needs and restoringconfidence in men and women who suffer fromthin-looking hair – accounting for 78% of salon clients.Taking inspiration from skincare, NIOXIN’s innovativeand revolutionary technology treats the hair byoptimizing the scalp environment to deliver thicker,denser-looking hair.Clairol Professional is all about helping you unleash your uniquecreative vision. The name Clairol Professional is synonymouswith great color and healthy-looking hair, and as part of Wella,is an acknowledged leader.3637

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WELLATRENDISIONAN ARTISTS’ JOURNEYTO THE WELLA PROFESSIONALS2012 INTERNATIONALTREND VISION AWARDSMADRID, SPAINLast October, 2,000 salon industry professionals gathered to watch 86 stylists and coloristsshowcase their passion and talent at the 2012 Wella Professionals International Trend VisionAwards. One of the largest competitions of its kind, Trend Vision celebrates the skills ofinnovative stylists from around the globe who have an instinctive sense of creativity. In theend, Philip Ferreira representing Canada emerged victorious, taking home the gold in theprestigious Color Category.“This was the most incredible experience,” said Ferreira of winning. “To be in the presenceof talent like Eugene Souleiman and Josh Wood. I can only hope to inspire young stylists tocompete in this incredible competition as they have for me. What a journey it’s been; nowanother is just beginning.”GO FOR THE GOLD“I’ve been with Wella Professionals since 1995, and the opportunities I’ve had after the winhave been incredible. First Wella flew me to LA to work on a top stylist team shoot for theNAHAs. Then I was working with the global team in Milan on an editorial shoot for Esteticamagazine. The amount of teaching I do has increased tenfold, which I love because it forces meto learn new things as well. The doors keep flying open and winning the gold has ignited a newpassion inside of me. I have to thank Wella for continuing to raise the bar for the industry.”PHILIP FERREIRAWELLA PROFESSIONALS4041

WELLA PROFESSIONALSSOLOIST COLLECTION 2013In Autumn/Winter 2013, we turn to the inner world of imagination and emerge radicalized—an individualreaction in color and sound to the mood of the times. Attuned to the zeitgeist, each woman is on her own:escaping from the present on an emotional internal journey, looking for meaning in heritage and belongings,and expressing herself in studied, precise creation—a deliberate reaction that frees up a crescendo ofenergy. Create emotion: go solo.WELLA PROFESSIONALSHAUTE COUTUREPRÊTE-À-PORTERHAUTE COUTUREPRÊTE-À-PORTERSHE IS THE DECADENCEA shameless display of gilded elitism: anescape into decadence. Celebrate life by livingevery precious moment for all it’s worth. Heirsto the riches of past glories step out and showtheir wealth.TEAM GERMANYALLEGRAPETRA BROCKMANN—Salon andacademy owner and one ofGermany’s leading creatives.SHE IS THE EMOTIONA sign of the times: Melancholic Chic is thenew order. Austerity dictates to hold backon emotions, joy, expression. But nothingcan silence the spirit of creativity; the noiseis deafening.TEAM USA ECHOMARK DEBOLT - Wella Design Teammember and photo session stylist.NICK BERARDI - world-renownedmaster educator and platform artist.HAIRBlending rose golds, green golds and platinum.Some colors are slightly off, almost oxidizedto give them an even more bespoke feel, andbring the idea of an elitist club.THOMAS BROCKMANN-KNÖDLER—Salon and academy owner andone of Germany’s leadingcreatives.HAIRMono black is lifted with oily tones.Natural-looking colors against densegreen-blacks, purple-blacks and ash withchalk-white. It’s a palette, shifting betweenblack and white.4243

WELLA PROFESSIONALSOIL REFLECTIONSLUXURIOUS HAIR WITHOUT ALL THE WEIGHTTOGETHER, WE SET A NEWSTANDARD OF EXCELLENCEAs innovators setting the standard of haircare forover 133 years, Wella Professionals’ color andeducational expertise are without equal. Thisunrivaled competence enables hairdressers of alllevels to take part in outstanding, inspirationaltraining seminars and profession-defining eventsaround the world.WELLA PROFESSIONALS44 45

COLOR CHARMFALL COLLECTIONWELLA PROFESSIONALSEVERYTHING YOU NEED TOCREATE WITH CONFIDENCE.Why do so many professional colorists choose Wella Color Charm?Because Wella Color Charm provides the performance, palette andquality that help you delight your customers. And with its economical1:2 mixing ratio, Wella Color Charm haircolor is a great value.DISCOVER THE EXTENSIVE WELLA COLOR CHARM RANGE TODAY, WITH:• Permanent haircolor with excellent gray coverage for vibrant, long-lasting,fade-resistant results. Available in liquid and gel formats ideal for all techniques.• Demi-permanent haircolor with no ammonia.• Powder Lightener for on- and off-scalp lightening.4647

WELLA EDUCATION MANAGERSPAULA RUFO“Wella embodies everything I love about thisindustry. Wella fosters creativity andchampions innovation wherever you practiceyour passion and perfect your craft. Wella iscommitted to our partnership with salons andwe are empowering stylists with productinnovations and competitions. I am proud to be apart of an education-driven company whoprovides real opportunity for hairdressers.”WELLA TOP STYLISTSMICHAEL HAASE“Hairdressing is an attitude of many colors and shapes,each to be respected visually and conceptually in designdiscipline. Studying the refinement of shape and utilizinginnovation, it always brings me back to education: that,is hairdressing. ILLUMINA COLOR is such a wonderfulnew tool for the art world of hair. The dusty rose effectof 7/43 with 9/60 is so Spring and Summer 2013, andmy guests love it.”MARISSA KOSOLOFSKI“Wella education is like a family. We have anamazing community of stylists who supporteach other in various stages of their career.With a constant flux of inspirational tools,stylists are motivated to succeed. The Wellafamily provides a nourishing environmentdedicated to evolving the craftsmanshipof our industry.“SHIRLEY GORDON“I love straight and sleek hair. This season, it’s thehot new look on the runways, and it’s becominga popular request from women of all ages. Glossypanels of pin-straight hair with a delicate flowmake a strong, yet simple statement. Of course theultimate reward to any of these styles is my favoritestyling and finishing products. I use the FlowingForm. This prepares the hair for styling. My favoritefinishing products are Smooth Brilliance and OilReflections– mixed together.“WELLA CREATIVE AMBASSADORSWELLA DESIGN TEAMCHRISTOPHER & SONYA DOVE“ILLUMINA COLOR is one of the newest in the Wella family of color. The newtechnology allows us to use the color in many ways. This is an amazingly versatilecolor tool for any salon, and the softness and shine make the client experiencesunlike any other. I am using ILLUMINA COLOR to balance the mid-lengths andends during retouch application, allowing the wonderful luster of ILLUMINACOLOR to add even more shine and reflection to my clients’ color.”JUSTINE HORNICK“Besides the amazing people and pricelessrelationships, my favorite product that Wellacreates is Magma. I am particularly addicted to theshade /89+. I love the versatility of using it as alifting agent for both tinted and virgin hair. It is ahuge time saver for highlighting when used on itsown for a cool or neutral end result.”CAROLINE KIM (COLOR CHARM)“I love the versatility of the Color Charm demipermanentline. I really like utilizing the “W” series asa color glaze to add more depth and shine to the hair.The demi is my favorite product to use on my maleclients to provide them with grey blending. I comb thecolor through the hair, making sure to gradually blendthe sideburns to create a more natural look.”ANNA VAUL“My favorite Wella product is actually a series of products.I am in love with the Pyrazol P5 reds. These intensive redcolors that range from level three to level 7 in KolestonPerfect and Color Touch make it possible for me to createthe most vibrant, longest-lasting reds there are. WhetherI am doing a single, all over process, or creating a dynamicmulti-tonal and multi-dimensional red, the Wella IntensiveReds are guaranteed to come through for me.”OLIVER ADAMS (COLOR CHARM)“I love Wella Color Charm Powder Lightener, because itgives you a gentle, even lift for all textures of hair. I use iton all different types of clients, because it works very fastand always gives consistent lightening.”WELLA PROFESSIONALSPAUL VEGA (COLOR CHARM)“So many favorites, but I use Color Charm PowderLightener and Activating Lotion most often in myeveryday schedule. Right now, clients are comingin with dark shades and want to go lighter withoutdamaging their hair. In order to get beautiful resultswhen changing into a new color, you have to removeold color. Use it on levels 6 and under to createbeautiful caramel shades, and on levels 6 and up forclients who don’t want to go too light.”DANA LYSENG“As a colorist, I have always loved deep, rich,saturated colors. If you look at my portfolioyou can really see that. I came to Wella for theintensity in their color, especially the blondeand red families. My favorite product right nowis ILLUMINA COLOR; I am so inspired by thesoftness and sheer finish of this color line.”WELLA TECHNICAL SPECIALISTSDOREEN BROWN“I love Blondor. It cuts through the warmth in the hair. Myfavorite way to use Blondor is to create pops in the hair bypaneling, and adding face framing highlights in the front.I also love the Natural Volume Styling Mousse cocktailedwith Create Character. It allows curly hair to remain softwhile defining the natural curl in the hair. I diffuse thehair with Dynamic Fix Hair Spray for a soft hold.”PABLO ALVARADO“My favorite Wella product is Color Touch and Relights.Recently in one of my seminars, the salon owner waslooking for a color formula that would bring back hernatural gray / white hair mid-shaft to ends. Wella givesme the tools I need to be a successful educator.”4849

ESSENTIAL: IN SALONESSENTIAL: IN STUDIOHOUSE OF WELLA EXPERIENCECOLOR, CARE AND STYLING BRANDS• This class provides a brief introduction to the different brands in the House ofWella: Care & Styling, Koleston Perfect, Color Touch, Blondor and Magma• Look, learn, and ask with the studio team.• See how the Wella portfolio can be a part of your livelihood.All stylists, assistants, students and recent graduates in or just graduating fromcosmetology school are welcome to attend.DURATION: 2 1/2 HOURSAVAILABLE: IN STUDIOESSENTIAL FOILING• Learn the art of foiling for dimensional color placement.• Focuses on slicing and weaving, as well as diagonal, horizontal and verticalplacement.• Hands-on foil placement on mannequin head workshop.• This class is designed to take the fear out of foiling – potentially one of yourmost profitable services.This course is a prerequisite for all Exceed-level color courses and the “MasterColor Expert” certification course.DURATION: 1 DAYAVAILABLE: IN STUDIOWELLA PROFESSIONALSWELLA EXPERIENCE: COLOR• A product knowledge overview of Wella color brands: Koleston Perfect, ColorTouch, Blondor and Magma.• Identify the appropriate color product for your clients.• Gain confidence to recommend color services to each individual client.• Introduction to the Care & Styling line.For all stylists, colorists, assistants, students and recent graduates who are newto Wella ProfessionalsDURATION: 2 HOURSAVAILABLE: IN SALONWELLA EXPERIENCE: CARE AND STYLING• An intensive product knowledge seminar featuring the new Wella ProfessionalsCare & Styling line.• Provides a deep understanding of the product lineup and architecture.• Helps you recommend the right Care & Styling products to your clients for theirhome regimen.For all stylists, assistants, students and recent graduates who are new to WellaProfessionals Care & Styling line.DURATION: 2 HOURSAVAILABLE: IN SALONILLUMINA ESSENTIAL• Join us for an introduction to Wella Professionnal’s newest permanent haircolorline, ILLUMINA COLOR.• Get an overview and demonstration of the brand, its technology andshade range.• Learn where ILLUMINA COLOR fits in the Wella portfolio to complementKoleston Perfect.FUNDAMENTAL COLOR• An in-salon introduction to the studio program “Essential Color.”• Designed to increase knowledge of hair color as a category.• Gain a fundamental understanding of formulation with Koleston Perfect, ColorTouch, Color Touch Relights, Blondor and Magma.For all colorists, students and recent graduates who are looking to perfect theirfoundational color knowledge.DURATION: 3 HOURSAVAILABLE: IN SALONFUNDAMENTAL FOILING• An in-salon introduction to the studio program “Essential Foiling.”• Provides an understanding of dimensional color and foiling techniques throughweaving, slicing, paneling and blocking.• Learn foundational consultation terminology for your clients’ understandingFor all colorists, students and recent graduates who are looking to perfect theirfoundational highlighting services knowledge.DURATION: 3 HOURSAVAILABLE: IN SALONWELLA COLOR CHARM EXPERIENCEA CORE FUNDAMENTAL PROGRAM FOCUSED ON WELLAColor Charm product knowledge, usage and benefits. Class is designed tointroduce and/or give students a better understanding of the Color Charm brandsand portfolio offerings featuring the new and improved permanent and demipermanent color lines.DURATION 1 -2 HOURSAVAILABLE: IN SALON & IN STOREILLUMINA EXPERIENCE• Join us for an introduction to Wella Professionnal’s newest permanenthaircolor line, ILLUMINA COLOR. Get an overview of the brand, it’stechnology and shade range.• Look, learn and ask the Studio Team.• Learn where ILLUMINA COLOR fits in the Wella porfolio to complementKoleston Perfect.DURATION: 2 HOURSAVAILABLE: IN STUDIOWELLA ESSENTIAL COLOR LITE (WELLA LIVE)• Gain practical knowledge of the Koleston Perfect and Color Touch brands.• Hands-on model workshop .• Get comfortable with the world of Wella color.This is a great seminar for colorists new to the Wella brand or those wishing torefresh their color knowledge.DURATION: 1 DAYAVAILABLE: IN STUDIOESSENTIAL COLOR• This in-depth color class covers not only brand knowledge for KolestonPerfect, Color Touch, Blondor and Magma, but also learning consultationskills, when to use what service, and application techniques.• Hands-on mannequin and model workshops.• Whether you are from a salon new to Wella, or a stylist just getting into color,you will benefit from this class by increasing your awareness of haircoloropportunities and heightening your hair color knowledge and practical skills.This course is a prerequisite for all Exceed-level color courses and the “MasterColor Expert” certification course.ESSENTIAL STYLING• You’ll learn proper hair preparation, curling techniques, finishing andtimesaving tips.• Full review of which products to use to get your desired results.• Hands-on mannequin head workshop.• Gain familiarity with the proper products, tools and techniques needed tocontrol hair and execute the foundation for modern hairstyles.This course is a prerequisite for “Exceed: Styling”DURATION: 1 DAYAVAILABLE: IN STUDIOESSENTIAL CUTTING• Learn cutting fundamentals and perfect your lines, graduations and layering.• Gain an understanding of product usage for different hair types and the toolsand equipment used for cutting and styling hair.• Hands-on mannequin head workshop.• Learn how to conduct client consultations by analyzing the face and headshape and assessing suitability of techniques depending on hair types.DURATION: 2 DAYSAVAILABLE: IN STUDIODURATION: 2–4 HOURSAVAILABLE: IN SALON & STOREDURATION: 2 DAYSAVAILABLE: IN STUDIOREGISTER AT STUDIOREG.IM@PG.COMOR CONTACT OUR STUDIO CONCIERGE | 1-800-422-2336WELLAINTERACTIVE.COM5051

EXCEEDSOLOIST PRÊT-À-PORTER COLLECTION• Learn four prêt-à-porter salon-friendly looks inspired by Trend Vision hautecouture 2013.• Learn step-by-step techniques of cut, color and style.• Inspiration to keep your clients updated with the latest trends in cut, color andstyle.For all stylists, colorists, students and recent graduates who are looking to keepup with the latest trends.DURATION: 2 1/2 HOURSAVAILABLE: IN SALONCREATIVE COLOR• In this seminar, you will learn coloring skills, techniques and effects, color mixing,consultation and diagnosis for creative coloring.• Hands-on mannequin head workshops.• Feel confident to return to the salon ready to increase your creative coloring skillsand personalize the color services you offer.Prerequisite: “Essential Color”. This course is a prerequisite for the “Master ColorExpert” certification course.DURATION: 1 DAYAVAILABLE: IN STUDIOEXPERTWELLA PROFESSIONALSCOLOR CORRECTION 101• Heighten your knowledge and practical skills of color correction.• Learn how to turn an unwanted hair color into a desired end result.• Choose to work on precolored mannequin heads or live models providedby the salon.DURATION: 3–4 HOURSAVAILABLE: IN SALONA-LIST STYLINGCelebrity beauties – we like their movies, shows and music, and we all secretly aspireto look like them.• Experience and learn how to create red carpet looks for your clients with WellaProfessionals.• Become the ultimate styling experts.For all stylists who are interested in learning the tricks of red carpet looks your clientsare talking about.DURATION: 2 DAYS OR 3 HOURSAVAILABLE: IN STUDIO OR IN SALONCOLOR CORRECTION• Develop your skills as a color correction specialist by working with the color wheeland other principles of color.• Explore methods to return hair color to the desired result, as well as how to removeunwanted color.• Hands-on mannequin head and model workshop.• Gain the confidence to tackle multiple color situations that you encounter everyday.Prerequisite Essential Color or 3+ years color experience. Note: This course is aprerequisite for the Master Color Expert Certification Course.DURATION: 2 DAYSAVAILABLE: IN STUDIOFREEHAND PAINTING• Learn the art of dimensional looks using the five-point success formula forfreehand painting.• Hands-on mannequin head workshop.• Address a variety of client desires from flowing shimmering color to softeningregrowth to blending back to natural color.Prerequisite: “Essential Foiling” or 3+ years color experienceDURATION: 1 DAYAVAILABLE: IN STUDIOEXCEEDING WITH ILLUMINA COLOR• In addition to learning the about the brand, you will learn who to target,understand how to formulate and experience using the brand to see the amazingresults for firsthand.• Hands-on model workshop.• Quickly become confident to work ILLUMINA COLOR into your color services.DURATION: 2 DAYSAVAILABLE: IN STUDIOEXCEED: STYLING• Learn braiding techniques, proper hair preparation, securing techniques, finishing,ponytails and timesaving tips.• Hands-on mannequin head workshop.• Update your skills for hairdressing as you gain familiarity with the proper products,tools and techniques needed to control hair and execute modern special occasionand up-do looks.Prerequisite: “Essential Styling” or 3+ years styling experience.DURATION: 1 DAYAVAILABLE: IN STUDIOCOLOR CHARM - FALL REFRESH• Color Charm permanent and demi-permanent lines are now complete withupdated technologies and packaging.Learn what’s new with the brand and updated color trends for the Fall/Winterseason.• Hands on color and styling workshop.• Learn practical color and styling techniques that you can re-create on your clients.FORMULATION DAY• Get a Top Stylist in your salon to assist your colorist formulate with WellaKoleston Perfect, Color Touch and Blondor.• A fully functional day in the salon to allow stylists/colorists to get comfortable.• Get up close and personal and ask a Top Stylist questions about the Wellacolor brands.DURATION: 1 DAYAVAILABLE: IN SALONMASTER COLOR EXPERT PREQUALIFICATION• This course is a precursor to the Master Color Expert (MCE).• It is designed to qualify those who have been a colorist for at least 5 years andhave been using Wella color brands for at least a year but have not taken all therequired Essential and Exceed color courses.• You will be given a written and a practical test that cover all aspects of color.• A passing grade is required to register for MCE. If there is an area that does nothave a passing grade, the trainer will recommend the course to take to gain thenecessary skills and knowledge.DURATION: 2 DAYSAVAILABLE: IN STUDIOMASTER COLOR EXPERT• This certification program you will push the boundaries and understanding ofthe beauty industry as well as hair color allowing you to grow you color business.You will explore psychology, client consultation, hair diagnosis, chemistry, physicsand presentation skills. A special graduation ceremony to commemoratecompletion of the program is a course highlight.• Inspirational demonstrations and practical workshops on models and mannequinheads.• Be one of an elite core of colorists in the country once you graduate from thiscourse.Prerequisite: 5 years color experience and “Essential Color”, “Essential Foiling”,“Color Exceed”, the art of “Color Correction” and “Creative Color” or pass the“Master Color Expert Pre-Qualification” program.DURATION: 10 DAYSAVAILABLE: IN STUDIODURATION: 1 DAYAVAILABLE: IN STUDIOREGISTER AT STUDIOREG.IM@PG.COMOR CONTACT OUR STUDIO CONCIERGE | 1-800-422-2336WELLAINTERACTIVE.COM52 53

WHAT’S NEXTAWARDSCONGRATULATIONS TO DANNY LOZADA FOR WINNINGFIRST PLACE IN THE PROFESSIONAL CATEGORY.PROFESSIONALCATEGORY FINALISTSSEBASTIAN PROFESSIONALCONGRATULATIONS TO RACHEL CARR FOR WINNING FIRST PLACEIN THE STUDENT/NEW TALENT CATEGORY.Alessandro SaccoccioWoodbridge, ONSalon Gaboa International Inc.Danny LozadaCarolina, PRBeyond SalonBaylie FaveroSanta Monica, CAPlanet SalonAshlee BerryLos Angeles, CAHairroin SalonSTUDENT/NEW TALENTCATEGORY FINALISTSClayton BeckReno, NVPosh Salon - RenoRachel CarrMt. Lebanon, PASalon VivaceKristen DeJongLondon, ONMarvel Beauty SchoolJuan ChaconChula Vista, CABellus Academy - National City5859

ARTISTS OFREINVENTION“I was asked to provide a quote for this season’s education book based on a loadedquestion; “What does Sebastian Professional mean to you?” Well, it means a lot to me.Sebastian Professional has encouraged me, helped develop my confidence and mycreativity. It reminded me why I became a hairdresser in the first place–the artistry.Sebastian Professional allowed me to embrace who I really am deep down inside. Itallowed me to break out of my shell, but most importantly, it freed me from caringabout what others thought about me and to trust in myself. They say, “Everything inlife happens for a reason.” I can sincerely say that I would not be who I am todaywithout the influence of this brand.”DESIGN TEAM“I always say versatility is a crucial skillto have as a hairdresser. You never knowwhat you are going to be inspired by.There have been times when I have beenmoved by the most simple whispers ofinspiration, but as a Platform Artist, Iwanted to present it in a grander scale.There are also moments that I have comeacross vast inspiration, but in workingbehind the chair, I want to translate it to abeautiful, wearable style. Having creativeand technical versatility allows me toexpress my vision freely as an artist.”SASHA ZOGHI“I think versatility is what separatesSebastian Professional as a company andme as an artist. Many hair companiesput out killer work year after year. Butwhat I have noticed as I have grownwith Sebastian is that we can knock outfoundationally sound haircuts that lookelegant, classy and beautiful to the nakedeye. It’s what’s inside that haircut that makesus different. The precision techniquesthat we use on the interior of the haircut,coupled with our lightweight products,allow us to transform a sleek and edgy lookinto something raw, fierce, and completelynew to the industry.”JOSH WAGNERSEBASTIAN PROFESSIONALCHRISTINA MCCARVEREducation Manager“It seems to me that versatility is the seed ofCORE TEAM“As a stylist, versatility is the most importantthing. Nothing is like designing a style thatcan be changed into so many different looks.It’s like an illusion, at first you see one thingand if you stare longer you see another. Thatexcites me, and is exactly what I love to dowith the art I create with hair.“ANTHONY COLE“As a creative artist for Sebastian Professional,I seek inspiration from every aspect of life:nature, urban city culture, Japanese fashion,art in the park, etc. It’s my responsibility as anartist to transform my inspiration into art inhair fashion. Versatility has always been a keyingredient to creating art in hair styling. As adesigner, I challenge myself to create haircutswith edge, disconnected lines and points ofinterest. It’s when I apply my liquid tools thatthe magic of versatility begins. You’ll find it inideas, techniques and executions, all temptingeach artist to challenge themselves and ask,What’s next?.“OMAR ANTONIO“In our profession, versatility is so important.Challenging yourself constantly helps you todiscover the infinite possibilities. Finding theright balance is the key to equipping yourselfto be the best stylist you can be. My experience,education, core values and willingness to dothings that may make me uncomfortable arewhat set me apart from others..“DIVA POULOS“In order to be a successful stylist, you needto be versatile. You need to constantly changeyour looks, stay current and ahead of thetrend. You have to be able to have an infinitenumber of skills in your repertoire. I neverstop learning and practicing my craft. I enjoybeing versatile through color, cuts, and thetools I use. To me, being versatile meanscontinually evolving, and that is part of thefun of being a top stylist..“MARYLLE KOKENevery incredible stylist I admire. I believethat being both capable and adaptable is atthe very root of how we obtain greatness inour industry. Whether it’s being confidentand relatable so our guest feels comfortableand free, being honed and tempered soour creativity can flow in its purest form,or being open and moldable so we cancontinue to grow alongside this amazing,ever-changing world of ours. Versatility is abeautiful thing.”KYLE AGUON“Over the course of my career, the mostimportant piece of knowledge that Ihave gained is to develop versatility.I believe that passionate hairdressershave a very unique ability to changeand improve lives. I’ve learned that withthe diversification of skill, approach andtechnique, I develop the inspiration toreach many more subjects to influenceand learn from.“KRYSTEN GARIBAYURBAN TEAM“What is my ability to express versatilityas a stylist? It is my internal and externalfoundation to create a look by a thought,expression, or even a smell. My successcomes from continuous study in the art ofhair cutting, color, and design. I constantlylook at how an oil painter uses textures toallow the eye to naturally see softness or adheight to see build .I have a fascination forpatterns and how a seamstress uses balancein the different cuts of fabric. . This allowsme more versatility in creating my senses instyle. This is my sense of expression in theheart of my canvas.”MARION VELEZ6061

ESSENTIALSEBASTIANEXPERIENCE• A product knowledge experience that gets youinto the creative mindset of Sebastian; hair is afabric and our products are our liquid tools.• Understand the 5 Fs: fearless, flow, form, flauntand foundation.• Gain confidence in product recommendation foryour clients’ at-home regimens.For all stylists, assistants, students and recentgraduates who are new to Sebastian.AVAILABLE: IN SALONDURATION: 3 HOURSIN-SALON SERVICESEMINAR• Experience how to build your business with theSebastian in-salon services.• Learn 5 quick and easy services in the salon toachieve the ultimate foundation for your look.• Thirst Quencher with Drench, Strength Boostwith Penetraitt and ammonia-free color glaze withCellophanes’ 3 services.For all stylists, colorists, assistants and recentgraduates.AVAILABLE: IN SALONDURATION: 3 HOURSCELLOPHANESEXPERIENCEWould you like shiny hair? Would you like toliven up dull color? Would you like to play downthe gray?• Understand Cellophanes: the what, the howand when to use it to transcend all colorresults in the salon.• Delight your color-savvy and color-shy clientsand drive your add-on service revenue withthis worry-free service.For all stylists, colorists, assistants and recentgraduates.AVAILABLE: IN SALONDURATION: 3 HOURSEXCEEDSTYLING 101• A hands-on seminar for those who desire tomaximize their styling knowledge and potential.• Learn how to properly style hair the Sebastian way– from blow drying curly hair straight to the secretto achieve a flawless ponytail to many of the bestfinishing techniques.• Learn the art of product mixes and cocktails forresults you and your clients will love.All stylists, assistants, students and recentgraduates welcome.AVAILABLE: IN SALONDURATION: 4 HOURSNEW COLLECTIONAUTUMN/WINTER 2013ALTER EGO LOCAL JAM• Learn one of our latest haircuts in this seasonal NextUp collection.• Experience Sebastian’s signature razor and scissorcutting techniques.• Participate on mannequin heads in a hands-onsession with the Sebastian Urban Design Team.All stylists, assistants, students and recent graduateswelcome.AVAILABLE: IN SALONDURATION: 4 HOURSGALLERY JAM SESSIONCUT, COLOR AND STYLE METHODOLOGY• A one-day advanced workshop on the methodologybehind fearless hair fashion.• This program takes you on a journey into the look andfeel of Sebastian – cut, color and style inspiration.• We provide the techniques and the approach. Youtake it from there and create your own interpretation.All stylists, assistants, students and recent graduateswelcome.AVAILABLE: IN SALONDURATION: 1 DAYSEBASTIAN PROFESSIONALNEW COLLECTIONCOLLECTION EXPERIENCEAUTUMN/WINTER 2013ALTER EGOIN-SALONHAPPENINGEDITORIAL STYLINGCREATIVE IMMERSIONINTENSIVE CUTTING & STYLING• Learn the products within the four differentcare lines of Sebastian and get an overview ofCellophanes.• Look, learn, ask and touch the care products foryourself.• Gets you into the creative mindset by introducingyou to the look and feel of Sebastian.All stylists, assistants, students and recentgraduates welcome.AVAILABLE: IN STUDIODURATION: 2 HOURS• This hands-on experience party is designed toeducate salon staff while offering complimentarySebastian services to salon clients.• Excite your stylists and pamper your clientsA must for all salons to drive client loyalty andproduct awareness.AVAILABLE: IN SALONDURATION: 3 HOURS• Create editorial looks with ultimate versatility withthe Sebastian Design Team.• Hands-on model workshops.• Gain confidence in taking your current styling skillset to the next level.AVAILABLE: IN STUDIODURATION: 2 DAYS• In this intensive creative workshop of stylingand cutting, you will immerse yourself with theSebastian Design Team in the elements andprinciples of design and shape.• Hands-on model workshop.• See your work as artists see their art. You’lltranslate the fundamental elements into graphicshapes, movements and designs.AVAILABLE: IN STUDIODURATION: 2 DAYS6263

NIOXINNIOXINEDUCATIONHELPS YOU, THE STYLIST, BECOMEAN EXPERT IN THINNING HAIRCONSULTATIONA 3-PILLAR EXPERTISE APPROACHIN EDUCATIONThis approach enables hairdressers to become experts and serve asconfident, enlightening consultants for clients with thinning hair.Our engaging seminars are designed to assist in science, consultationand skills expertise in thinning hair.Each NIOXIN seminar, whether it is DISCOVER, EXPERIENCE,ENABLE, EXPLORATION or DESIGN PRINCIPLES, will help buildmastery in all of the NIOXIN pillars of expertise.FAVORITE FINE/THINNING HAIRCARESCIENCESKILLS6869

EDUCATION MANAGERNIOXINDESIGNERSNIOXINNIOXINEXPERTSMICHELLE BENNETT“Looking back to my days in cosmetology school, NIOXIN was the product thatI associated with the SCIENCE of hair. NIOXIN showed me the importance ofboth scalp and hair health. Today, I am able to partner with the top stylists totrain, create education, and launch innovative products. My goal is to simplifythis message to give stylists like myself the confidence to customize‘ solutionsfor their clients.“JENNIFER YOUNG“Men like things that are easy and basic. So, if your clientis hesitant to talk about their thinning issues, you canapproach them from the simple side of NIOXIN. Start withScalp Renew to kick off their NIOXIN experience. Theywill love the minty sensation and pampering. Use natural,multidimensional color to give dimension and the illusionof denser hair.“JORDAN LOVEN“With my female clients, I really take some time to dipinto my NIOXIN Design Principles. Starting with thecolor, I recommend going a level darker at the baseto make the hair look more dense. I follow up withCutting Principles, because everyone loves to see a fullperimeter. My favorite combination when layeringproducts is Bodifying Foam and Definition Cream. Itreally provides that moveable, defined body that youare looking for.“‘KATHY JOHNS“For women, thinning hair can be devastating.NIOXIN is based on skincare and supported by someof the world’s most experienced and well-knownhairdressers. I start my clients with a Scalp RenewDermabrasion Treatment. It’s like a facial for the scalp.Next, I use the NIOXIN Design Principles of cut, colorand styling to create a thicker, denser fuller-lookingstyle. Then I prescribe the correct system and stylingproducts for them to take home.“DIANE STEVENS“I recommend Systems 3, 4, 5 and 6 for myfemale clients that are concerned about hairthinning and hair loss. Systems 3 through 6have Glyco-Shield, which safeguards skin andhelps preserve hair color. I also recommendthat stylists take the NIOXIN Tri-Expert class atthe Wella Studios in NY, LA and Canada whereyou can learn how to master the right tools andtechniques in color, cutting and styling for fine,thinning hair.“VINNIE FERRARA“The best advice for a stylist is to partner withtheir clients to explain the benefits of layeringdifferent products, and to teach clients how tocreate lift at the base. Two of my favorite stylingproducts that are great for layering are BodifyingFoam and Niospray Regular Hold. Light-Plex andPro-Thick technologies are winning combinationwithin NIOXIN styling.“DANIELLE CAPUTO“I would say that 40% of my male clients havethinning hair. The advice I give to them is touse the appropriate 3-part system every timethey wash.“BEKIM OSMANI“When working with male clients in the salon,I start with the appropriate NIOXIN Systemcustomized for my client’s hair and scalp,which opens the conversation to Scalp Renew’sDermabrasion service. I share my personalexperience of having Scalp Renew services every4 weeks to maintain my fresh, clean scalp.“MIRELLA ROTA“Approaching a guy with confidence is key.I begin my consultation by asking him, ‘Wouldyou like to have thicker-looking hair today?”And most men agree. I introduce NIOXINand suggest a customized hair care regimen.At the basin, I use the system selector wheeland instantly my clients are captivated by theNIOXIN brand.“ANTHONY CROSFIELD“The woman who requests advice for Fine orThinning Hair is a woman who has consultedmultiple hairdressers for a solution. Oftentimes, she knows only what she doesn’t want.Using the NIOXIN Design Principles for Cut,Color and Styling, we the professionals areable to provide guidance. Take advantage ofLightplex technology and finish with NiosprayRegular Hold for thicker-looking hair.“JARED RICCARDI“I hear most thinning hair concerns from my maleclientele. I recommend NIOXIN System 5 to mymedium to coarser clients. Sending them home withthese products, accompanied by a haircut followingthe NIOXIN cutting principles, helps them gain asense of pro-activity and confidence realizing theyhave fuller and thicker-feeling hair.“7273

DISCOVERNIOXIN STYLINGEDUCATIONOFFERINGSNIOXINESSENTIALEXPERIENCEEXPERIENCE NIOXINBecome confident in your knowledge about hair thinning and NIOXIN products as a solution.Learn how to mix and layer NIOXIN for your clients with our Styling Principles.AVAILABLE: IN SALON • DURATION: 2–4 HOURSLIGHTWEIGHT ON HAIR.STRONG ON STYLE.DISCOVERDISCOVER NIOXIN Client Or Stylist EventSee what NIOXIN offers through an experiential event with model demonstrations featuring The NioScopeConsultation and a Scalp Renew Service. Interact with a NIOXINExpert to understand how to recommenda customized regimen for all clients.AVAILABLE: IN STUDIO AND IN SALON • DURATION: 2-6 HOURSEXCEEDLIGHTPLEXPRO-THICKENABLEENABLE NIOXINBecome an Expert in consultation using proven tips from Dr. Stephen Franzoi, renowned specialist inappearance and self-esteem. Experience one-on-one consultations featuring The NioScope to understandwhat’s going on at the scalp and signs of thinning.AVAILABLE: IN SALON • DURATION: 2 HOURSLIGHTPLEX TECHNOLOGY FORLIGHT EFFECTS ON THINNING HAIRis a professional technology with polymers andconditioning agents for lightweight style that isn’t stiff.MIXING YOUR NIOXIN STYLING PRODUCTSPRO-THICK TECHNOLOGYFOR FULLER, THICKER LOOKSis a complex of thickening polymers for a desirable,thickened appearance that can be styled easily .DESIGNPRINCIPLESEXPLORATIONNIOXIN DESIGN PRINCIPLES To Achieve Thicker, Denser-Looking Hair Experience demonstrations andhands on workshop featuring NIOXIN’s step-changing principles to customize a cut, color and style for allyour clients. Customize your seminar to focus on women or men.AVAILABLE: IN SALON • DURATION: 4-6 HOURSEXPLORATION OF NIOXINHost NIOXIN Designers to build confidence in addressing thinning hair using NIOXIN’s step-changingprinciples for cut, color and style. In this class you will sketch, design and create a customized fuller lookon a model with a complete NIOXIN regimen.AVAILABLE: IN STUDIO or GLOBAL ELITE• DURATION: 1 DAYEXPERTTHICK DEFINITION WITH HOLD AND GRIP FOR MEN+BODY AND FIRM HOLD FOR WOMEN+TRI-EXPERTTRI-EXPERT CERTIFICATIONBecome a NIOXIN-certified thinning hair expert. Learn Expert Skills from our leading NIOXIN Designersin this 3-day certification program. Workshop with The NioScope to understand the signs of thinning.Interact with NIOXIN Experts and stylists to learn business tips. Sketch, design, and create a customizedfuller look on a model to develop your personal storyboard to market in your salon.AVAILABLE: IN STUDIO • DURATION: 3 DAYSeEDUCATIONTHICKENINGGELDEFINITIONCRÉMEBODIFYINGFOAMTHICKENINGGELLOG IN TO EXPERIENCE NIOXIN’S EDUCATION:• NIOXIN Product Application and Testimonies• NIOXIN Enable Interactive• Techniques for Denser-Looking Hair• Visit wellainteractive.comFor best results, prep hair with NIOXIN’s 3 part systemand Diamax ® Treatment to achieve thicker, denser-looking hair.7475

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CLAIROL PROFESSIONALHERITAGE1930s 1940s 1950s 1960s 1970s 1980sPARIS TO NYCOn a trip to Paris,Lawrence M. Gelbdiscovers Clairol. Heintroduces Clairol OilShampoo Tint, the firstcolor shampoo, to the U.S.The hair color industryis never the same. Gelbtravels across the country,educating hairdressers onthe product.START THECOLORREVOLUTIONSalon hair color grows by500% with the introductionof the single-step MissClairol Hair Color Bath.The revolutionary producttints, lightens, conditions,and shampoos in only20 minutes. Womeneverywhere emergefrom beauty salons withbeautiful, new, naturallookinghair.ONLY HERHAIRDRESSERKNOWS FORSUREClairol Professionalcontinues to be a pioneerin the salon color industry,opening the Clairol Instituteof Haircoloring.THE GO-TOGUIDE FORSTYLISTSThe first edition of theClairol ProfessionalEncyclopedia ofHaircoloring is published,quickly becoming theauthoritative reference forstylists. Basic White alsomakes its debut.CAREFREECOLORContinuing in the missionto give women morecolor options, ClairolProfessional develops newproducts and services.Brunettes can becomeblondes, gray hair iscompletely covered, andnew toning colors createsoft, delicate shades.1990s 2000s 2010s TODAYHAIR COLORCHAMELEONSClairol Professional giveswomen the chance tochange their hair colorat every whim with theintroduction of an arrayof hair coloring products:Gray Busters, SecondNature, Torrids, Jazzing,Shimmer Lights, andBeautiful Collection.VISION & PHILOSOPHY80 YEARS AGOClairol Professional redefined hair color for stylists. In 1931, Lawrence Gelbintroduced Instant Clairol Oil Shampoo Tint to America.1949 marked a culmination of breakthroughs, including the introduction of MissClairol Hair Color Bath – an original and revolutionary product that lightened,conditioned and shampooed hair in only 20 minutes. The product paved the wayfor a 500% growth in salon hair color.The 60s were focused on education. The publication of the Clairol Institute ofHaircoloring’s first edition quickly became a staple reference book for hairstylists.We continued our product innovation through the 2000s with the launch ofSynAIRgy technology in the Beautiful Collection’s Advanced Gray Solutions.Revolutionary for its time, the unique method utilizes oxygen to develop color.At Clairol Professional, we’ve always been about catering to stylists’ needs.Today, we continue the tradition with an emphasis on technological advancement,innovation, insight, inspiration and education.WE WROTE THE BOOK ON COLORCLAIROL PROFESSIONALTECH SAVVYClairol Professional enters thedigital age with a new website.Stylists enjoy two newcollections: Kaleidocolorscreates gorgeous, tonedhighlights in 10 minutes, whileTextures & Tones delivers richpermanentcolor with vibrantshine and complementsAfrican-American skin tones.SOY4PLEXS ANDSYNAIRGY Harnessing the benefitsof new SOY4PLEX andSynAIRgy technologies,Clairol Professionalintroduces productsthat provide optimumconditioning shine,and more intense graycoverage.CARE & STYLINGStaying true to a heritagedefined by expertise andinnovation, Clairol Professionallaunched a new Care & Stylingcollection. Stylists and clientscontinue to receive rave reviews.THE CLASSIC SHADESYOU FIRST FELL IN LOVEWITH ARE BACKIntroducing Clairol Professional ClassicCollection. The timeless tones youloved are back and better than ever.We reinvented our classic shades with amodern formula for improved shine andconditioning.We developed the hair color industry on a foundation of professionalism andeducation, transforming the salon color business and liberating women toreinvent themselves like never before.7879

CLAIROL PROFESSIONAL EDUCATION MANAGERLindsay Perez“ My role as the curriculum and capability manager for Clairol Professional, has given me the opportunity to helpevolve what the brand has represented for over 80 years, which is stylist education. Clairol Professional was thepioneer of bringing haircolor education to American stylists through in-salon demos and regional seminars. It’sexciting to continue this tradition while incorporating modern day resources like webcasts and social media.Who knew that a stylist would be able to receive quality education from the brand they trust right in the comfortof their own home? As a stylist, I believe in a brand like Clairol Professional that acts like a partner every step ofthe way. Then, now, and always.”CLAIROL PROFESSIONAL DESIGN TEAMPhilip Ferreira“ My passion for Clairol Professional is fueled bythe fact that it is a brand for every woman. Thiscolor line is beautiful because of its simplicity andpredictability. Clairol Professional’s blondes aresome of the best in the world.”Robert Curiel“ I am passionate about Clairol Professional becauseI have been using the brand since I was a beautycollege student in 1967. It has given me the abilityto produce beautiful, shiny, and predicable resultsevery time. I love the products and I am gettinggreat results.”Ingrinette Pope“ I love Clairol Professional because with its portfolio, Ihave products for all of my clients’ needs. It is an easyto-usesystem that gives me the results that I expect.The colors are intermixable and the SOY4PLEXprovides beautiful, multi-dimensional hair color with lotsof shine. Continuous education is available to me forproduct updates or inspirational techniques. What elsecould I ask for?”Julie Cornejo“ What makes me passionate about Clairol Professionalis that it is, and has always been, a brand committed toeducating stylists about coloring possibilities. It is a brandwith an amazing heritage and is still going strong. I candeliver excellent results for all of my color clients. I ampassionate about color, and I am passionate abouta leader like Clairol Professional.”Shelley Street“ Shine. Shine. Shine. The way the color reflects under lightamazes me each and every time. Also, as a colorist, myclient is a blank canvas to paint a beautiful picture on.Clairol Professional allows you to create customized colorsthat only YOU can offer them. Think of your formulas ashandmade gifts for your clients to appreciate.”EDUCATION COURSE OFFERINGSESSENTIAL: CLAIROL PROFESSIONAL EXPERIENCE• A core fundamental program focused on product knowledge,usage and benefits.• Provides a better understanding of the Clairol Professionalportfolio offerings, including care & styling.• Recommends Clairol Professional products and teaches what productsto use for each service and when and why to use them.AVAILABLE: IN SALON & STORE • DURATION: 2–3 HOURSEXCEED: CLAIROL PROFESSIONAL COLOR STRATEGY• This program focuses on building your color knowledge and consultationskills in order to determine what products to use and what services to offerin order to fit your clients’ unique needs.• Class begins with theory followed by a demo featuring one of the looksfrom the latest collection.AVAILABLE: IN SALON & STORE • DURATION: 3-4 HOURSCLAIROL PROFESSIONAL COLOR CORRECTION• Take the fear out of color correction once and for all.• This program covers common challenges that stylists face when dealingwith color correction. Expert tips and formulas are given to help youget the best results without compromising the condition of the hair.• Class begins with theory followed by a color correction demo.AVAILABLE: IN SALON & STORE • DURATION: 4 HOURSEXPERT: THE CLASSICS MAKE A COMEBACK• Introducing our Classic Collection, which is a collection of 16 permanentliquid shades with the Classic Miss Clairol tonal results you loved. This classincludes product knowledge and hands-on instruction, which allows you toexperience first-hand the true to tone Neutrals, green-base Ashes, and softGold Neutral results.• Hands-on color and styling.• Learn color placement and styling techniques to achieve classic-inspiredlooks with a modern twist.AVAILABLE: IN STUDIO • DURATION: 1 DAYCLAIROL PROFESSIONALCENTRAL BOOKING: 1-800-422-2336 | WELLAINTERACTIVE.COM8081

THE NEXT GENERATIONOF CLASSIC STYLECLAIROL PROFESSIONALFPO8283

WELLA & SASSOON ACADEMY– A UNIQUE RELATIONSHIPWella Professionals and Sassoon share an exclusive, highly successful working relationship built ona strong professional partnership and driven by mutual respect and admiration.Sassoon has epitomized unsurpassed excellence in hair for over 50 years, pioneering cutting-edge hairdesign techniques that continue to advance and inspire globally. Benchmark innovators in technicalexcellence, creativity, salon services, education and professional tool development, the heart of Sassoon’scontinued pre-eminence lies in its inherent culture of uncompromising cut and color. Through SassoonAcademy, the Sassoon global team shares their techniques, creativity and inspiration with over 180,000hairdressers each year. These renowned master classes are perfect for all experience levels from absolutebeginners to skilled stylists, salon owners and educators.Sassoon continues to inspire those around the world with a passion for hair through its global educationprogram, its flawless cutting credentials and its indispensable trend translation role atthe International Trend Vision Awards. In the ever-changing hairdressing industry, a mutually rewardingalliance such as the one between Wella Professionals and Sassoon is exceptional. Through thispartnership, Sassoon will continue to challenge, inspire and excite the hair world and clients alike, as ithas done for more than five decades.The global Sassoon Academy locations have been handpicked to provide students with something morethan just a premium learning experience. The cities chosen vary in atmosphere and style considerably,but wherever it is, the quality of the education remains constant.For Global Elite Salons only, Sassoon Academy courses, in-salon seminars and professional tools canbe paid for using Global Elite Reward Points.SASSOON ACADEMY85

UNIQUE FEATURES & BENEFITS• Sassoon Academy has over 50 years experience in hair education.• Sassoon Academy curriculum teaches cutting and coloring techniques, not specific haircuts and colors.• Sassoon Academy instructors are full-time, departmentalized, trained internally and internationally traveled.• Sassoon Academy provides live models for all hands-on work sessions of the course.• Sassoon Academy has the lowest student-to-teacher ratio in the industry: 8:1 for cutting courses, 7:1 for color courses.• Sassoon Academy has 13 locations worldwide, strategically placed for student convenience.• Sassoon Academy offers courses year-round.SASSOON ACADEMY NORTH AMERICAN LOCATIONSCHICAGO | LOS ANGELES | MIAMI | NEW YORK CITY | SAN FRANCISCO | SEATTLE | TORONTOCREATIVE TEAMSASSOON ACADEMY SHOWSAs well as creating high impact Academy courses, Sassoon also delivers superb cutand color skills on stage with their dedicated show and seminar teams. Each year,members of the Sassoon Creative Team travel the globe to stage hair shows, seminars,masterclasses and educational events.As pioneers of education, Sassoon has an international role in ensuring that audienceseverywhere have access to the unique Sassoon philosophy. Sassoon shows and seminarsare a means of learning that inspire, energize and educate by delivering the rightskills and information in a meaningful way, in your own environment. All SassoonAcademy events are tailor-made starting with a personalized consultation with the WellaProfessional representative and/or organizer.IN-SALON SEMINARSINTIMATE LEARNING IN A SALON ENVIRONMENTSassoon realizes that not everyone can get to a dedicated Academy with the frequencythat they would like, so they will travel to you! In-salon seminars are suited to smallaudiences and can last from one to five days, depending on the depth or level ofeducation required. The environment allows for a high degree of detailed instruction,where every day begins with a demonstration, and the afternoons are devoted tohands-on learning.The optional addition of presentation models provides impact in illustrating thedemonstration. The in-salon seminar format can be delivered in an alternative venue,should your salon not be spacious enough.Please be advised that all hands-on and demonstration work undertaken by the Sassoonteam will be carried out on live models only.SASSOON ACADEMYAUDIENCE SIZE | Maximum 30 per educator in a demonstration format and eight perinstructor for cutting hands-on. Seven per instructor for color hands-on.DURATION | Personalized one to five daysMARK HAYES, INTERNATIONAL CREATIVE DIRECTORFor over 30 years, Mark Hayes has been inspiring younghairdressers at Sassoon with his passionate approach to hairand his technical expertise.Mark’s signature style – a series of pared-down looks reflectinghis love of modernist art and architecture – puts him at theforefront of global hair design, and his role as InternationalCreative Director takes him all over the world, coaching,teaching and inspiring.He has ultimate responsibility for the renowned seasonalSassoon collections, eagerly anticipated by those wanting toknow the future of fashionable hair.TRACI SAKOSITS, NORTH AMERICAN CREATIVE DIRECTORNorth American Creative Director, Traci Sakosits started her trainingat Sassoon in New York in 1992, where her talents were soonrecognized and she moved swiftly up the ranks. She transferred tothe Beverly Hills Sassoon Salon location as a stylist in 1994 and waspromoted to Assistant Creative Director by 1996. The call to teachcame quickly, and Traci then moved to the Sassoon Academy in LosAngeles in 1997, where she has been based for the last 15 years.While in Los Angeles, she earned the roles of Creative Director andRegional Creative Director. Then, in April 2012, her passion anddedication to Sassoon led to her most recent appointment of NorthAmerican Creative Director.As North American Creative Director, Traci ensures that there isabsolute consistency in education, while organizing and developingher team. It’s a job that involves extensive travel both nationally andinternationally, spreading the word about the Sassoon methodology.RICHIE RIVERA, NORTH AMERICAN COLOR DIRECTORRichie Rivera started his Sassoon career at Sassoon Academy inLos Angeles in 1992. He then went on to complete his SassoonSalon apprenticeship in Boston in 1993, where he has beenbased for the last 19 years.During Richie’s time in this Sassoon, he worked as Salon ColorDirector, until being named East Coast Regional Color Directorin 2009. Then, in April 2012, Richie earned the prestigious roleof North American Color Director.As the North American Color Director for Sassoon, Richie hasthe ultimate responsibility of educating and developing thenext generation of colorists and tinters in all the North AmericaSalons and Academies.LOOK & LEARN SEMINARSSUPERIOR SKILL DEMONSTRATIONS FOR A LARGER AUDIENCELook & Learn seminars deliver an insight into the unique world of Sassoon education.While the emphasis is firmly on technical instruction, presentation models complementthe step-by-step cutting, coloring and finishing executed by the on-stage Creative Team.The Look & Learn seminar format offers a high degree of flexibility, ensuring that youmeet both your audience’s expectations and your business objectives.AUDIENCE SIZE | Maximum 200DURATION | Maximum one and a half to two hours per sessionFOR A LIST OF FULL SASSOON ACADEMY COURSES,CALL 1-888-757-5100OR VISIT SASSOON.COM/ACADEMY/COURSES.PHP8687

Photographer Credits: Pete Nguyen, Bill Knapp, Krysten Garibay & Michael Poole,and Nick Berardi, Jem Mitchell & Randy Taylor, Nicolas Troncin, Michael Powers, Platon and David Slijper©2013 The Wella Corporation, SPP-NA-R147-13

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