THE EDUCATION BOOK - P&G Salon Professional

WELLATRENDISIONAN ARTISTS’ JOURNEYTO THE WELLA PROFESSIONALS2012 INTERNATIONALTREND VISION AWARDSMADRID, SPAINLast October, 2,000 salon industry professionals gathered to watch 86 stylists and coloristsshowcase their passion and talent at the 2012 Wella Professionals International Trend VisionAwards. One of the largest competitions of its kind, Trend Vision celebrates the skills ofinnovative stylists from around the globe who have an instinctive sense of creativity. In theend, Philip Ferreira representing Canada emerged victorious, taking home the gold in theprestigious Color Category.“This was the most incredible experience,” said Ferreira of winning. “To be in the presenceof talent like Eugene Souleiman and Josh Wood. I can only hope to inspire young stylists tocompete in this incredible competition as they have for me. What a journey it’s been; nowanother is just beginning.”GO FOR THE GOLD“I’ve been with Wella Professionals since 1995, and the opportunities I’ve had after the winhave been incredible. First Wella flew me to LA to work on a top stylist team shoot for theNAHAs. Then I was working with the global team in Milan on an editorial shoot for Esteticamagazine. The amount of teaching I do has increased tenfold, which I love because it forces meto learn new things as well. The doors keep flying open and winning the gold has ignited a newpassion inside of me. I have to thank Wella for continuing to raise the bar for the industry.”PHILIP FERREIRAWELLA PROFESSIONALS4041