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Retail and Franchise Stores

Retail and Franchise Stores

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Once upon a time ...


... twocreativeminds ...


... turned their vision of fashion jewelry into avery successfull business partnership …City Fashion Companywww.cityfashion.rsDve Smizle Br<strong>and</strong>www.dvesmizle.rs


… by creating attractivejewelrywithSWAROVSKI CRYSTALS&Semi-precious stones


… adding a touch of elegance …Inspired by desire …


... raising self-confidence ...… <strong>and</strong> revealing discreet attraction.


Designing Fashion jewelry for photo shootings …


Fashion jewelry for exclusive magazines …


Specially designedjewelry for art photography


Designing jewelry for ...MOVIESCOMMERCIALSTHEATERSEUROVISIONEUROPEAN MUSIC CONTEST


Fashion jewelry for weddings …


Designing Religious Jewelry


Designing Religious Jewelry


Fashion jewelry for MUSICFESTIVALS


Fashion jewelry for TV SHOWS


National Fashion WeeksJewelry for Belgrade Fashion SelectionsJewelry for Belgrade Fashion Weeks


Fashion jewelry forBelgrade Fashion Week


International Fashion Weeks <strong>and</strong> FairsJewelry for London Fashion WeekFashion Fair in Paris – ECLAT DE MODE


Exibitor at Fashion Fair in ParisECLAT DE MODE


Exibition sample - ECLAT DE MODE


Exibition sample - ECLAT DE MODE


Exibition sample - ECLAT DE MODE


<strong>Retail</strong> <strong>and</strong> <strong>Franchise</strong> <strong>Stores</strong> – 35 in 5 countriesSERBIAFYROMCROATIABOSNIA AND HERZEGOVINAMONTENEGRO


<strong>Retail</strong> <strong>and</strong> <strong>Franchise</strong> <strong>Stores</strong>


<strong>Retail</strong> <strong>and</strong> <strong>Franchise</strong> <strong>Stores</strong>


<strong>Retail</strong> <strong>and</strong> <strong>Franchise</strong> <strong>Stores</strong>


<strong>Retail</strong> <strong>and</strong> <strong>Franchise</strong> <strong>Stores</strong>Open Space / Booth Form


<strong>Retail</strong> <strong>and</strong> <strong>Franchise</strong> <strong>Stores</strong>Open Space / Booth Form


Quick look inside!


Fashion jewelry elements <strong>and</strong> findings


Company ProfileCity Fashion Company was established in 2002 by innovating the world offashion designed jewelry available for everybody under br<strong>and</strong>There are more than 30 stores in Europe in Commercial Malls <strong>and</strong> center townareas;Present in Serbia, Croatia, Bosnia <strong>and</strong> Herzegovina, Montenegro <strong>and</strong> Macedonia.City Fashion Company has its own design studio <strong>and</strong> production, as well as thewholesale department.


Company StrategyTo offer high quality design fashion jewelry in combination with silver <strong>and</strong>stainless steel, Swarovski crystals <strong>and</strong> semi-precious stones at acompetitive price;To have the attractive <strong>and</strong> easy accessible booth-stores allowingcostumers to browse liberally in a relaxed atmosphere;To display all the fashion jewelry present in the stores offering a widerange of it in every store;


Company history2002. - company founded; first shop in Belgrade;2003. - second shop in center of Belgrade;2004. - wholesale department opened;5 shops in Belgrade city central area;2005. - first shop in Novi Sad;2007. - first franchise given - shops in Zagreb (Croatia) <strong>and</strong> Banja Luka (BiH);2008. - private fashion jewelry manufacture;br<strong>and</strong>ing <strong>and</strong> distribution contract with Swarovski company;opening of franchise shops in Montenegro;2009. - exp<strong>and</strong>ing of franchise network to Macedonia <strong>and</strong> BiH;exibition of first collection on Paris Fashion Jewelry Fair;2010. - exp<strong>and</strong>ing of franchise network in Croatia;exp<strong>and</strong>ing business range to retail of fashion jewelry findings <strong>and</strong>elements – Hobby Art Shop;received “Best of Serbia” award from Serbian Chamber of commerce<strong>and</strong> Ministry of commerce;2011. - received “Business woman of the year” award;


... become part of our story!www.cityfashion.rswww.dvesmizle.rsCity FashionMrs. Ljiljana CakicCel: +381.65.300.2002E-mail: ljiljana.cakic@cityfashion.rs

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