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HealthAccording to TNS Family Food Panel, 15.2 billion mealseaten in the home (around a fifth of all in-home meals)are classed as healthy by the consumer and this number isgrowing at 5% year-on-year.Going forward this trend will become more significant ashealth needs become more complex due to the ageingpopulation and ever-stressful lives. People’s valuesand attitudes towards health are shifting and we arebecoming more proactive in how we achieve a healthylifestyle.Over the last ten years people have become moreinterested and knowledgeable about the food they buyand eat. High-profile celebrity chefs continue to play arole in educating people about ingredients, sourcing andcooking methods.There has also been increased media attention followingthe Sudan 1 product recall and effective educationalcampaigns by the Food Standards Agency (FSA) ongeneral health issues such as obesity and salt, sugarand fat levels. A survey by the FSA, following one ofits campaigns, showed that between August 2004 andJanuary 2005 there was a 32% increase in people claimingto cut down on salt.For many years, the vast majority of fresh prepared foodshave provided voluntary, detailed on-pack nutritionalinformation such as calories, sugar, sodium, fibre,carbohydrate, protein levels, nut information and portionsize. These have proved useful for people who wish tomonitor the food they eat.Undoubtedly, on-pack information can be improvedand must be made simpler for people to understand,especially as demand for information increases. However,in many areas, fresh prepared foods lead the way inhelping people make informed choices about the foodthey wish to eat.Concerned aboutbeing overweightI look out forhealthy productsChanged tohealthier foodsBuy low saltif availableReduced calorietastes as goodConcerned about amountof salt I consumeChanged diet onmedical adviceIn general, consumers arebecoming more aware of healthand a healthier lifestyle% of individuals agreeing with the statement ...22.4%20%27.9%27.6%Source: TNS Family Food Panel43.3%36.4%33.6%30.8%46.8%41.3%2004200355.8%54%53.3%48.2%0% 10% 20% 30% 40% 50% 60%Health is high up on the agenda. Over 20% ofconsumers believe the most important reason forfollowing a healthy diet is to live a long life.Source: Food Consumption, IGD, 200523