Be Moved - Chelmsford Borough Council

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Why this goal?A local authority has a duty to provide for its citizensThe Council is committed to delivering the highest level of customer serviceOne of the Council’s key Corporate priorities is to offer local people the opportunity to help shape theservices they receiveTo make people proud of the place in which they live, work and visitWhat will we do?Work with partners to improve service provision and offer better value to service usersDevelop and increase use of social media and new technology as a marketing and information provisiontool to customersExplore new, innovative and cost effective ways of delivering servicesEnsure that marketing material is available in a range of formats to ensure access for allEnsure information is accessible and give advice and support to clubs, organisations and individualssubmitting applications for fundingMaximise the benefits of the Leisure Plus scheme for our customers to encourage greater participation insport and the artsRegularly review our sport and arts services to ensure that we receive feedback from our customersUse a range of consultation methods to understand the needs of the community, including ChelmsfordYouth Panel, to be launched in 2012Utilise Sport England’s ‘Active Places Power’ database to assist in the strategic planning of sports facilitiesSeek to develop new audiences in order to encourage increased participation in art and sportWhat will success look like?Residents have a greater awareness of the Council’s sports and arts facilities and servicesIncreased benefits offered to Leisure Plus Card holdersServices engage with the people of Chelmsford in new and exciting ways helping to widen experience andencourage personal developmentServices which meet the needs of the community and are responsive to changes in trends and services24Be Moved
To ensure our services are right for youIn the public consultation undertaken for this strategy, residents were given the opportunity to rank their top 5priorities; the results are as follows:12345Exercising and keeping healthyWatching the Performing ArtsAttending Outdoor Events and FestivalsBeing a member of Local Clubs and SocietiesParticipating in SportsThrough this strategy, the Council will ensure that these priorities are its priorities. The Council prides itself ondelivering excellent customer service and services that are what our customers want. This is demonstrated in theflexibility of our gym programmes, our Theatre programmes, our Cultural Events programme and our new LeisurePlus scheme.“Following my double lung transplant, Chelmsford Sportand Athletics Centre and Riverside have created specificgym programs for me, which have enabled me to go on tocompete in the UK, European Heart & Lung TransplantGames and World Transplant Games. Between 2008 and2011 I have won a total of 2 Gold, 10 Silver, and 7 Bronzemedals”Justine LaymondThe Council seeks to work on a personal level with a range of local groups and individuals, for example whendelivering our Cultural Events Programme.“The Events Team have been the most supportive of anyorganisation that I have worked or collaborated with. Thishas been in the form of specific involvement for events suchas The Fling, 3 Foot People and ESSEXstreetdiversions, andjust as importantly, specific feedback and support on newprojects. They have also encouraged me to forge newworking relationships with other Essex street artists”Dan PeppiattLocal Artist and EngineerAffordabilityThe Council launched the Leisure Plus card to residents in April 2011. After 11 months, over 35,000 localresidents are now Leisure Plus cardholders and an estimated 20% of local residents have signed up to the scheme.Cardholders benefit from lower charges at all four Chelmsford City Council Leisure Centres, reduced theatreticket prices, sports and events booking privileges, special promotions and earn loyalty points for every £1 spent.This scheme helps ensure that participation in sport and the arts remains affordable to local people.Chelmsford Theatres and all four leisure centres offer a concessionary pricing scheme. Those eligible include over60s, those on income support, those receiving working tax credit, students in full time education, those onapprenticeship and foster carers. Concessions for 3-16 year olds are also available at most theatre shows.Be Moved 25
Page 1 and 2: Be MovedA Strategy for the future o
Page 3 and 4: ContentsForewordSetting the SceneCh
Page 5 and 6: Foreword“The variety of sports an
Page 7 and 8: which the royalties are paid to tak
Page 9 and 10: Chelmsford TheatresThe Council oper
Page 11 and 12: Goal 1To promote Healthand Wellbein
Page 13 and 14: To promote Health and WellbeingObes
Page 15 and 16: Goal 2To build an Olympicand Paraly
Page 17 and 18: To build an Olympic and Paralympic
Page 19 and 20: Goal 3To facilitate communityinitia
Page 21 and 22: To facilitate community initiatives
Page 23 and 24: Goal 4To deliver a high qualityand
Page 25 and 26: To deliver a high quality and varie
Page 27: Goal 5To ensure our servicesare rig
Page 31 and 32: Picto Facto, ESSEXstreetdiversions

Be Moved - Chelmsford Borough Council

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