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Session 3WORKSHOPSWORKSHOPSWednesday, October 293:00 p.m. – 4:30 p.m.Marketing (Jade & Ruby)How will the Caribbean destinations and cruise lines deal with a challenging economy andrapidly escalating fuel costs?This workshop will review the significant implications of today's challenging economic environment. Inaddition, we will discuss changes that are needed in our sales and marketing strategies to produce themost favorable results.Moderator:Panelists:Terry Thornton, VP, Market Planning, Carnival Cruise Lines, FCCA MarketingCommittee ChairmanMicky Arison, Chairman & CEO, Carnival Corporation, FCCA ChairmanDiana Block, Vice President, Revenue Management & Deployment, Royal CaribbeanInternational/Celebrity Cruises/Azamara CruisesHon. Roy Marlin, Commissioner of Tourism, Island Government of St. MaartenRichard Sasso, President & CEO, MSC Cruises, (USA) Inc.Hon. Vincent Vanderpool-Wallace, Minister of Tourism & Aviation, Bahamas Ministryof TourismShore Excursions (Regency 5)A Job Well DoneGuest speaker Mr. Erkunt Oner from Tura Tours, Turkey, winner of the 2007 Seatrade Insider CruiseAward for Supplier of the Year, takes on the topic of delivering specialty tours for travelers who preferprivate luxury venues. More Europeans are cruising, what are their needs and how do they differfrom North Americans? Are multi-lingual guides the answer? Mr. Oner caters to segmented travelersand shares his ideas and strategy.Moderator:Amilcar Cascais, Vice President, Tour Operations, Carnival Cruise LinesFCCA Shore Excursion Committee ChairmanGuest Speaker: Mr. Erkunt Oner, CEO, Tura Turizm - Istanbul, TurkeyPanelists:Joanne Salzedo, Director, Shore Excursion Product Development, NorwegianCruise LinePatrick Schneider, Director, Shore Excursions & Explorations, Royal CaribbeanInternational, Celebrity Cruises & Azamara CruisesTrinidad & Tobago • October 27-31, 2008FCCA Cruise Conference & Trade Show21