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View Online - The Florida-Caribbean Cruise Association

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Session 5WORKSHOPSWORKSHOPSThursday, October 303:30 p.m. – 4:30 p.m.Operations (Jade & Ruby)FCCA Customer Service TrainingSpeaker:Adam Ceserano, Vice President, <strong>Florida</strong>-<strong>Caribbean</strong> <strong>Cruise</strong> <strong>Association</strong>Understanding the <strong>Cruise</strong> Industry and its dynamics is vital in today’s tourism mix, especially in viewof the competition that the <strong>Caribbean</strong> and Latin America tourism faces from other regions of the world.<strong>The</strong> FCCA has developed a series of workshops that are available to the <strong>Caribbean</strong> and Latin America,utilizing our research and information capabilities. <strong>The</strong> workshops focus on:Enhance your cruise services- Improve your destination’s marketability- Learn the L.A.S.T. principle -Improve your customer service level- Gain insight into cruise passenger spending –Take note of thelatest statistics.Like the <strong>Cruise</strong> Industry, these programs are always changing giving you the best advantage in today’smarket place.Trinidad & Tobago • October 27-31, 2008 FCCA <strong>Cruise</strong> Conference & Trade Show 25

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