Materials Handling EquipmentMarket Overview for Materials Handling EquipmentMarket for Materials Handling EquipmentContinues to ExpandHaving experienced continuous growth since calendar year 2002in tandem with a general economic recovery, the global market formaterials handling equipment grew by around 12% in calendar year2006. Despite concerns about soaring prices for crude oil and steelmaterials, the outlook from calendar year 2007 onward is also forrelatively high growth in emerging markets, particularly in the BRICs(Brazil, Russia, India and China) countries. Modest expansion in suchkey markets as Europe, North America and Japan is also expected.Rising Safety and EnvironmentalConsciousnessCustomer needs within these markets refl ect a growing globalawareness of safety and the environment, as evidenced by steadilyrising demand for materials handling equipment that not onlyminimizes such dangers as rollover accidents but also stressesergonomics, low noise and low vibration, as well as reduced exhaustemissions.As a noteworthy response to customer needs, our newgeneration of engine-powered lift trucks represents a signifi cantadvance over previous models and incorporates original systems thatcontribute to marked improvements in terms of reduced noise andvibration along with both operator safety and comfort and operatingeffi ciency. Production of the newly improved model got underway inJapan in September 2006 and in the United States in January 2007,and will begin in Europe in September 2007. The new generationof lift trucks is sold as the GENEO in Japan, the 8-Series in NorthAmerica and International, and the <strong>Toyota</strong> Tonero in Europe.By improving our previous engines, as a leading manufacturerwe are able to offer a new series of lift trucks that not only meetsstrict exhaust emissions regulations in Japan one year in advanceof required implementation but also incorporates leading-edgetechnologies that satisfy stringent 2010 emissions regulations inthe United States three years ahead of schedule and meets newEuropean emissions standards that will take effect in 2008.In addition, a new hand pallet truck based on a new-typepump and manufactured on an entirely new production line wasintroduced in Europe. This truck delivers improved performance andis manufactured in an environment-friendly manner that reduces theimpact on the environment in terms of chemical usage, lower energyconsumption and highly effi cient production processes.Integration of TMHGSince becoming partners in 2000, TMHC and the BT <strong>Industries</strong>Group have continued to examine each other’s strengths in thepursuit of synergies that include mutually supplying respective brandproducts, sharing sales and production know-how, exchangingresources and jointly procuring products. Determining that the timewas ripe for maximizing synergies via the full-scale integration ofoperations, TMHG became operational from April 2006 as a newframework integrating TMHC and the BT <strong>Industries</strong> Group.In managing and carrying out its operations, TMHG has dividedits global markets into four regions—Europe, North America,International and Japan—and established a Board as the decisionmakingbody within each of these four regional organizations. AManagement Committee composed of TMHG top management andrepresentatives of each regional organization oversees the formulationof strategies and manages TMHG as a whole.TMHG has also set up Sub-Committees comprising functionalOrganizational Chart of <strong>Toyota</strong> Material Handling GroupTMHGManagement CommitteeGlobal Strategy, Optimum Resource Allocation, Global Management ControlTMHJ TMHE TMHNATMHI TMHJ<strong>Toyota</strong> Material HandlingEurope<strong>Toyota</strong> Material HandlingNorth America<strong>Toyota</strong> Material HandlingInternational<strong>Toyota</strong> Material HandlingJapanSub-CommitteesQuality, R&D, Product Planning, Information System/Information Technology, Plant Operation,Human Resources and Finance<strong>Toyota</strong> <strong>Industries</strong> <strong>Corporation</strong> Annual Report 200717
Focus on Businesssections of each regional organization to handle such principalfunctions as Quality, R&D, Product Planning, Information System/Information Technology, Plant Operation, Human Resources andFinance. Cross-sectional linkages permeating the entire organizationfacilitate the sharing of best practices and know-how cultivatedregionally as well as globally.We are currently pushing ahead with measures aimed at realizingour target of becoming “Undisputed No. 1” in the global industrialtruck market, and each of these initiatives has already begun tosteadily yield important results. Examples of the growing synergiesalready created include joint product development (e.g., three-wheelelectric lift truck for the European market), development of our ownkey components, strengthening of our production structure throughthe horizontal deployment of the <strong>Toyota</strong> Production System (TPS)throughout the entire group, the reorganization of sales structures ina number of regions and enhanced development effi ciency throughthe sharing of systems.While the BT and Raymond brands wield strong brand powerin Europe and North America, respectively, the TOYOTA brand hasachieved a solid position in Japan, the United States, Europe andseveral International markets (e.g., Australia and a number of Asiancountries). In its operations, TMHG intends to fi rmly maintain itscore TOYOTA, BT and Raymond brands while solidifying the optimalbrand and sales structures in each region to ensure that the power ofeach brand is fully utilized.Through the implementation of these measures, we plan to worktoward capturing an even higher global market share while aiming fora further increase in profi tability.TMHG’s Sales in 2006TMHG achieved record-high sales of almost 190,000 industrial trucksin calendar year 2006. Besides supplying cutting-edge productsmanufactured in Japan, North America, Europe and China, TMHGalso provides top-quality services worldwide.Business Activities in Fiscal 2007 by Geographic RegionJapanese MarketAmid a stable Japanese market, unit sales in the overall lift truckmarket increased 5% to 86,000 units in fi scal 2007.Calendar year 2006 marked the 50th anniversary since wecommenced sales of lift trucks in Japan. Commemorating thisoccasion, <strong>Toyota</strong> Material Handling Japan (TMHJ) put more energyinto sales promotion activities, which resulted in an impressive 43%market share for domestic sales of lift trucks in fi scal 2007. Thismeans we have maintained the top position in the Japanese lift truckindustry for the 41st consecutive year. In September 2006, TMHJcommenced sales of the new generation of engine-powered 1- to3.5-ton internal combustion counterbalanced lift trucks (sold as theGENEO in Japan) following a full model change. As its mainstayproduct, the GENEO provides dramatically greater product valuein terms of safety, environmental attributes and ease of operation,and is expected to contribute signifi cantly to the performance of theMaterials Handling Equipment Business.Aichi <strong>Corporation</strong>, which is involved in the manufacture and salesof aerial work platforms, posted increases in both sales and earningsdue to a brisk investment climate as Japanese companies continuedto enjoy strong sales.The year 2006 also marked the 20th anniversary since we startedsales of materials handling systems. In response to greater demandfor automatic guided vehicles (AGVs), during fi scal 2007 we upgradedour product lineup with the introduction of the Tugcart, a compact yethighly powerful AGV that enables a reduction in customers’ logisticspersonnel as well as improvements in logistics processes.Capitalizing on its comprehensive product lineup for materialshandling, TMHJ intends to continue to offer products closely tailoredto customer needs and provide solid logistics-related solutions.Launch of the Tugcart AGVSales of the Tugcart AGV commenced in February 2007 in Japan.Developed in response to a heightened need for AGVs that enablecustomers to reduce their logistics personnel and improve theirlogistics processes, the Tugcart is easy to introduce, plus coursescan be set up or changed by simply affi xing magnetic tape onguidepaths. It can also be used with existing carts without the needfor drastic modifi cations, and though only 19 cm high, boasts highpower with a maximum 1-ton towing capacity. Although the TugcartAGV is primarily utilized on factory fl oors within the manufacturingindustry at present, its wide range of applications extend fromcomponents manufacturers seeking to increase automation toproduct transport in the light manufacturing industry and trayservices at hospitals. Accordingly, sales expansion will be targeted byproposing these and other uses.Tugcart AGV18 <strong>Toyota</strong> <strong>Industries</strong> <strong>Corporation</strong> Annual Report 2007