Beyond the Business - The American Chamber of Commerce ...
Beyond the Business - The American Chamber of Commerce ...
Beyond the Business - The American Chamber of Commerce ...
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Language<br />
Matters<br />
Interview by Natalie Gerhardstein<br />
Gundula heyer-Piersanti, Managing Director <strong>of</strong> inlingua<br />
Luxembourg, talks to AMChAM about language trends and <strong>the</strong><br />
benefits <strong>of</strong> corporate training and learning a foreign language.<br />
What language trends have you noticed since you<br />
started inlingua Luxembourg in 1993?<br />
When we arrived in Luxembourg, <strong>the</strong>re was not a lot <strong>of</strong><br />
competition. We were noticing, however, <strong>the</strong>re was an<br />
increasing demand to learn general english. <strong>The</strong>n, starting in<br />
2000, <strong>the</strong> demand became more specific for business english.<br />
More recently, those demands have become even more<br />
specific—for example, people want to learn technical english<br />
specific to <strong>the</strong>ir field, for example in medicine or logistics. As <strong>of</strong><br />
2003, we also noticed an explosion in <strong>the</strong> need for French and<br />
especially Luxembourgish, due in part to <strong>the</strong> implementation <strong>of</strong><br />
<strong>the</strong> congé linguistique.<br />
How is your organization handling those trends?<br />
We tend to be reactive and respond to client requests,<br />
34 Connexion Fall 2011 www.amcham.lu<br />
corporate training being a good example. We distinguish<br />
ourselves based on our pedagogical services—not only do<br />
we have a real pedagogical department, we also have senior<br />
trainers in all <strong>of</strong> <strong>the</strong> major languages. New trainers are required<br />
to take a one-week intensive, on-site training, and <strong>the</strong>y<br />
additionally benefit from mentoring with more senior trainers<br />
for a longer period. Online facilities and use <strong>of</strong> modern media<br />
complete <strong>the</strong> service to our customers.<br />
What specific benefits are <strong>of</strong>fered through your<br />
corporate training?<br />
<strong>The</strong> international inlingua network has been handling corporate<br />
training for approximately forty years. As part <strong>of</strong> this network,<br />
we benefit from being able to share experiences with<br />
colleagues in, for example, Dubai or New york. <strong>The</strong> real benefit<br />
is realized when a company has done training in one location<br />
and wants to implement that training in ano<strong>the</strong>r location—we<br />
are able to benefit from our network to see what training<br />
arrangements have been made before.<br />
<strong>The</strong>re are many obvious benefits to learning a new<br />
language, but what else do students gain by taking<br />
a course?<br />
even if Luxembourg is a multilingual country by nature,<br />
language learning is unique in that you are able to meet o<strong>the</strong>r<br />
people from o<strong>the</strong>r language backgrounds. It may seem banal,<br />
but this is a wonderful mission. It’s wonderful being able to<br />
really encounter people who have a different mo<strong>the</strong>r tongue.<br />
This aspect <strong>of</strong> language learning is more than an acquired skill<br />
or technique; it truly becomes a part <strong>of</strong> your personality later on<br />
when you become bilingual or multilingual.