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Resene Newsletter Issue 3 2011

Resene Newsletter Issue 3 2011

Resene Newsletter Issue 3 2011

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new eraZiera Shoes, a new era of Kumfs, is an iconic brandthat’s recently been rebranded and emerged as Ziera.Same blissfully comfortable shoes, different nameand a whole new stylish look for its Australasianstores.The rebranding to Ziera provided the perfectopportunity to look at all the stores afresh. ZieraShoes are all about the perfect blend of fashion,comfort and style and the new store look neededto reflect that.While Ziera wanted their new stores to have amodern, fresh look it was important not to alienatetheir existing loyal customer base.<strong>Resene</strong> Eighth Stonehenge (muted grey) and<strong>Resene</strong> Quarter Oilskin (grey brown) were chosenfrom the extensive <strong>Resene</strong> colour palette as perfectlycomplementing the new store’s colour scheme andwhile having an elegant and fashionable look, thecolours will easily stand the test of time. Thesecolours are joined by three custom corporatecolours, Ziera White, Ziera Light Lime and ZieraDark Lime, developed using the <strong>Resene</strong> TotalColour System.This palette of colours is now being used throughoutall 50 new look Ziera Shoe stores across Australasiawith many more in the planning stages. The storecolourway and concept works brilliantly alongsidethe new Ziera logo and modern design, with thesuperior level of comfort and quality matching theunique selling proposition of the shoes themselves.Architectural Specifier: Design EnvironmentsColour Selection: John McDonald, Design Environmentswww.designenvironments.co.nzPhotographer: Polyflorlively diningLotus is a pan-Asian restaurant in Marrickville and, unlikeother Asian restaurants in the area, the clients wantedan upmarket look and feel for their new restaurant.The layout of the restaurant is long and relativelynarrow, so a semi-divide was incorporated withcolumns and bulkhead to break up the space. Thisfeature was painted in a contrasting colour, <strong>Resene</strong>Raspberry (warm berry red) which, together withthe wall colour, <strong>Resene</strong> Joie De Vivre (persimmon),and skirting in <strong>Resene</strong> Mexican Wave (red basedorange), creates a colourful and lively colour scheme.The colours were chosen for how they appear in theevening, as the restaurant does not open for lunch,as well as to give a fun and convivial atmosphere.This colour scheme is complemented with twowallpapers used in the back section and behind theservery. Five framed wallpaper panels hang on thepainted walls in the restaurant.<strong>Resene</strong> Enamacryl gloss waterborne enamel,<strong>Resene</strong> Lumbersider low sheen waterborne and<strong>Resene</strong> Lustacryl, semi-gloss waterborne enameland <strong>Resene</strong> Ceiling Paint were used for the interior.All of these paint systems are Environmental Choiceapproved and low odour, minimising the disruptionto the smooth running of the restaurant.The rear door and the street window frames arepainted in <strong>Resene</strong> Dark Rum, a deep brown, whichalso matches the exterior of the restaurant.Matching business cards, menus and signage werealso created, incorporating the colour schemeensuring that all elements from the restaurant to thepromotional tools project the same modern image.Architectural Specifier: Judith Briggswww.colourconsultants.com.au

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