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22 were envisaged/undertaken: • A quarterly Newsletter disseminating information/updates on Deepalaya • Appeal advertisements in the media • Direct Mailers to spread the word about Deepalaya • Fund raising through Public Schools Corporate Philanthropy : At this stage Deepalaya also entered into ventures with corporate houses. As our credibility grew, many reputed business houses (both in the public as well as private sectors) collaborated with us. Tata Infosys donated computers, Sclumberger came forward to give children an opportunity to surf the internet, The Bank of Sakura helped to establish the Transit Home for Street & Working Children at Gusbethi, Haryana, British Telecom took up child sponsorships. Tata Education Trust pro- Corporate Social Responsibility at its best vided a community development project,Coca Cola India supported the construction of Rain Water Harvesting structure at our School.The Punjab National Bank,Bank of Baroda, came forward with cash donations. The Communication Division’s effort in building part- Support comes from far and wide nerships with business houses resulted in CSL Securities Pvt. Ltd. supporting a skill development centre in Shalimar Bagh. Our relationship with Emabassies also witnessed some very gratifying outcomes. The Australian High Commission funded an AIDS Awareness programme, The Japanese Embassy supported infrastructure development at Gusbethi, The German Embassy donated a Maruti Van for the Disability Project and provided furniture for our main school at Kalkaji Extn. The South African High Commission also contributed for construction of the same school.The New Zealand High Commis- Mr. Javed Akhtar launching the Deepalaya Greeting Cards
sion and the British High Commission also extended valuable support to the cause of vulnerable children. Donation Boxes were placed in leading hotels, garment shops, restaurants and gift emporiums. They began providing a regular source of income for Deepalaya, besides enhancing our visibility in the public eye. Greeting Cards This project, intending to give people an opportunity to contrib- Greetings from Deepalaya! drawings of our school children ute, was launched in 1998.Till date it subserves the twin purposes of resource mobilisation and visibility enhancement. As a fitting tribute to these assiduous efforts the 5 th Asian Fundraising award was won by Deepalaya! Fundraising in Public Schools - an unhappy experience During this phase, Deepalaya’s relationship with the Public Schools of Delhi grew. We therefore decided to use this platform for our fundraising initiatives. Accordingly, 96 schools were contacted out of which 33 agreed to the fundraising proposal. In this regard, it is pertinent to note that such fundraising (for charitable causes) in educational institutions is a common practice and yields good results. Unfortunately, Deepalaya had to abandon the project for ethical reasons, elucidated as under: • Feedback received from many parents indicating displeasure on the ground that their children should not be used for fundraising. Some even went to the extend of tearing off the forms • Misappropriation of resources raised by some children for their personal use • Duplication of forms by some parents / students and using the same for raising resources without accounting for them • Use of unfair practices and misappropriation on the part of certain schools, to take advantage of the incentives scheme (for collections over a specified amount) • Malpractice on the part of a school management which never submitted the forms wherein highest collections had taken place, leading to serious controversy between the collecting students and the management and also disagreement with Deepalaya • Change in school management of a certain school wherein the new management refused to handover the collected funds on the plea that they did not agree with fund raising policy In such a scenario, Deepalaya decided not to go ahead with the initiative since we felt that such malpractices, unethical behaviour on the part of certain school managements, children and parents were not in consonance with our basic objectives and values; to go ahead with fund - raising would therefore tantamount to colluding with or condoning such practices. Deepalaya also felt that continuation of the initiative would have a detrimental impact on young minds which can be very damaging in their formative years. 23
Page 1 and 2: The pilgrims’ progress...
Page 3 and 4: Acknowledgements Conceptualization
Page 5 and 6: Salt of the Earth Salt is a flavour
Page 7 and 8: (Sitting L-R) Mrs. Grace Thomas, Mr
Page 9 and 10: REGISTRATION OF SOCIETY None of the
Page 11 and 12: In tune with the policy and practic
Page 13 and 14: GROWTH PHASE Confidence, Expansion,
Page 15 and 16: The struggle for Income-Tax exempti
Page 17 and 18: “You see things and you say, ‘W
Page 19 and 20: Planning Cum Micro - Realization (P
Page 21: issue of sustainability in the long
Page 25: Deepalaya makes NEWS !! This period
Page 29 and 30: VOICES... The association with Deep
Page 32 and 33: 32 VOICES... The missionary zeal of
Page 34 and 35: 34 ENLISTING NEW ‘FRIENDS’ TO H
Page 36 and 37: 36 • Collaboration with the Naran
Page 38 and 39: Deepalaya School Kalkaji Extn. is t
Page 40 and 41: 40 CHANGING MINDSETS AND PARADIGMS
Page 42 and 43: Gender Equity This sector also rece
Page 44 and 45: children (future high position hold
Page 46 and 47: 46 ...THE MANY ‘FIRSTS’ The Hol
Page 48 and 49: 48 Deepalaya And Corporates - Colla
Page 50 and 51: 50 Expansion, Enlargement, Replicat
Page 52 and 53: 52 Other landmarks achievements/fea
Page 54 and 55: 54 A platform for ‘Shram-dan’:
Page 56 and 57: 56 programs with the element of sel
Page 58 and 59: Advertisement of PNB
Page 60: Advertisement of AVAYA

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