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your guide to antigua get inspired. - Antigua Nice Ltd.

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HOW THEY FINDANTIGUANICE.COM» Search engine positioning – Google, MSN, Yahoo have excellentsearch results for <strong>Antigua</strong>nice.com – <strong>Antigua</strong>nice.com is in the<strong>to</strong>p 10 for 80 phrases, meaning people find the site easily whenresearching <strong>Antigua</strong>.» Links – <strong>Antigua</strong>nice.com continually updates links in<strong>to</strong> thewebsite on direc<strong>to</strong>ries and other websites, so that people surfingthe internet can find us even when they aren’t specifically looking.» News feeds – feed services mean you don’t have <strong>to</strong> come <strong>to</strong>the website <strong>to</strong> know what is going on. Once you subscribe <strong>your</strong>eceive alerts via our feed service and click in<strong>to</strong> the website whensomething inspires you <strong>to</strong> do so.WHY THEY VISITANTIGUANICE.COM» 67% researching general vacation information includingAccommodation and Things To Do.» 25% come <strong>to</strong> <strong>Antigua</strong> on business or a short term contract» 20% are researching buying a home or second home.» 30% are looking for What’s On, Events and Specials – as the siteis constantly updated, they keep coming back.» Searchability – once in the website the cus<strong>to</strong>mised searchesat category level make it quicker and easier for people <strong>to</strong> find theinformation they are looking for.» Build itineraries – as they browse the website, keep track ofbusinesses they are interested in by adding <strong>to</strong> their itineraries– makes it easier for them <strong>to</strong> refine their choices and easier <strong>to</strong>contact their chosen businesses.» Business research and communication <strong>to</strong>ol – Destination plannersoverseas and on island use the website <strong>to</strong> research venues,accommodation, <strong>to</strong>urs and services.» Residents of <strong>Antigua</strong> – use the website <strong>to</strong> help book for visitingfamily and friends, as well as updates on news, events, what’s on,and specials.» Businesses in <strong>Antigua</strong> use the website <strong>to</strong> help employees keepin the know about events, so that they can answer enquiriesfrom visi<strong>to</strong>rs.“<strong>Antigua</strong>nice.comcontinually updateslinks in<strong>to</strong> the websiteon direc<strong>to</strong>ries andother websites...”page 2 <strong>your</strong> <strong>guide</strong> <strong>to</strong> <strong>antigua</strong> inquiries@<strong>antigua</strong>nice.com tel: +1 268 561 0405 P.O. Box 3475, St. John’s <strong>Antigua</strong> WI


“Enhance <strong>your</strong>ad and keepvisi<strong>to</strong>rs’ informedwith the use ofadditional pods...”WHY INTERNETADVERTISING WORKS» Reach an international audience immediately – the easiest,quickest and most responsive way for travel brands <strong>to</strong> influenceinternet users in their holiday decision making process is <strong>to</strong>advertise on line.» Communication can be direct <strong>to</strong> <strong>your</strong> cus<strong>to</strong>mers, and feedbackis fast – utilised in the right way» Over 72% of UK residents, and 82% of US residents researchonline before booking. 55% book on line, 17% on the telephone– but the major research <strong>to</strong>ol is the internet.» As a business <strong>to</strong>ol, it is not only cheaper (especially whencompared <strong>to</strong> print) but in most sec<strong>to</strong>rs it is completely measurablethrough the use of trackers & analytics.» It stays constantly updated unlike print – as soon as you makea decision it can be updated on the internet.» No sales commissions or fees are payable by advertisers on salesor bookings originated from <strong>Antigua</strong>nice.com.ANTIGUANICE.COMADVERTISER TOOLSOnce you are an advertiser, a complete <strong>to</strong>ol kit is available <strong>to</strong>market <strong>your</strong> business effectively:» Ad Content – one page of content plus up <strong>to</strong> 5 images &logo (including large header image) allow you <strong>to</strong> succinctly andeffectively communicate <strong>to</strong> website visi<strong>to</strong>rs about <strong>your</strong> business.(Yearly advertising fee + initiation fee in first year).» Contact details – <strong>to</strong> encourage click thrus’ <strong>to</strong> <strong>your</strong> website thecontact pod is <strong>to</strong>p right of every ad. It includes contact name, keycontact details including telephone, cell, fax, e-mail, and website.To ensure they can find out about <strong>your</strong> business quickly, there arealso link options <strong>to</strong> social media groups Facebook Page, Twitter,Blogs, TripAdvisor and Flickr accounts. Languages spoken, paymentmethods accepted, and links direct <strong>to</strong> the booking section of <strong>your</strong>website, if you have one, also included. (Free).» Enhance <strong>your</strong> ad and keep visi<strong>to</strong>rs informed with the use ofadditional pods – What’s On, News & Specials, video, menus,wine lists and price lists. (Free).... continuedpage 3 <strong>your</strong> <strong>guide</strong> <strong>to</strong> <strong>antigua</strong> inquiries@<strong>antigua</strong>nice.com tel: +1 268 561 0405 P.O. Box 3475, St. John’s <strong>Antigua</strong> WI


RATE SHEETAll rates below inclusive of 15% ABSTPho<strong>to</strong>graphy & Video Rates:Dependent upon number of images and formats required.We have negotiated preferred rates, please contact us fora quote.Image Requirements:Listing Page:Header Image – 660 x 255 pixelsBody images – Up <strong>to</strong> 4 small images– width 220 x proportionate height.Image formats; .jpg, .gifLogo Formats: .jpg, .gif, .png, .eps, .psd, .pspDocumentsFor news, what’s on, specials, menu’s, price lists, wine lists,flyers - .jpg, word, pdfBanner AdsImage dimension 337 x 148 pixelsVideoVideo is loaded as YouTube embed codes – so link <strong>to</strong> videoin YouTube or embed code is required.ABOUT THE COMPANY<strong>Antigua</strong>nice.com is owned and managed by <strong>Antigua</strong> <strong>Nice</strong><strong>Ltd</strong>., an <strong>Antigua</strong>n owned and managed company, locatedin Falmouth, St. Pauls. The company was formed in 1998and has been under the ownership of husband and wifeteam Colin Adams and Alison Sly-Adams sinceSeptember 1st 2003.<strong>Antigua</strong> <strong>Nice</strong> fees Frequency EC$ US$Advertising fees1 Years Advertising Annual 700 2626 Months Advertising Bi-Annual 450 1693 Months Advertising Quarterly 250 93Advertising Set Up Fee One off 350 131Domain Name Set Upand point <strong>to</strong> YOUR <strong>Antigua</strong> <strong>Nice</strong> Page One off 175 65Pho<strong>to</strong> Gallery Set Up* One off 200 75Additional Page - <strong>Antigua</strong> <strong>Nice</strong> One off 200 75Banner Ad FeesBanner Ad - Home Page - 1 yr Annual 2760 1033Banner Ad - Home Page - ½ yr Bi-Annual 1650 618Banner Ad - Home Page – ¼ yr Quarterly 930 348Banner Ad - Home Page - 1 mth Monthly 345 129Banner Ad - Category Page - 1 yr Annual 2400 899Banner Ad - Category Page - ½ yr Bi-Annual 1440 539Banner Ad - Category Page – ¼ yr Quarterly 865 324Banner Ad - Category Page - 1 mth Monthly 320 120Banner Ad - Subcategory Page - 1 yr Annual 1380 517Banner Ad - Subcategory Page – ½ yr Bi-Annual 960 360Banner Ad - Subcategory Page – ¼ yr Quarterly 585 219Banner Ad - Subcategory Page - 1 mth Monthly 230 86Client Web Site FeesDomain Name Registration One Off 55 20Domain Name Renewal Annual 55 20Web Hosting ** Annual 350 131Hosting Transfer Fee(transfer of existing site <strong>to</strong> new hosting) One Off 250 93Web Site Construction Per Hour 115 43Web Site Update Fee Per Hour 115 43Web Site Marketing FeesWeb Site Analysis Report - How <strong>to</strong> Improve Results One Off 500 185Search Engine Submission Annual 650 243OptimisationDepends onrequirementscallpage 6 <strong>your</strong> <strong>guide</strong> <strong>to</strong> <strong>antigua</strong> inquiries@<strong>antigua</strong>nice.com tel: +1 268 561 0405 P.O. Box 3475, St. John’s <strong>Antigua</strong> WI

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