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RECENT ADVANCES inMANAGEMENT, MARKETING,FINANCESProceedings of the 8th WSEAS International Conference onMANAGEMENT, MARKETING and FINANCES (MMF '10)Penang, Malaysia, March 23-25, 2010Supported by Universiti Kebangsaan MalaysiaRecent Advances in Electrical EngineeringA Series of Reference Books and TextbooksPublished by WSEAS Press ISSN: 1790-2769www.wseas.orgISBN: 978-960-474-168-7

RECENT ADVANCES inMANAGEMENT, MARKETING,FINANCESProceedings of the 8th WSEAS International Conference onMANAGEMENT, MARKETING and FINANCES (MMF '10)Penang, Malaysia, March 23-25, 2010Supported by Universiti Kebangsaan MalaysiaRecent Advances in Electrical EngineeringA Series of Reference Books and TextbooksPublished by WSEAS Presswww.wseas.orgCopyright © 2010, by WSEAS PressAll the copyright of the present book belongs to the World Scientific and Engineering Academy andSociety Press. All rights reserved. No part of this publication may be reproduced, stored in a retrievalsystem, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, orotherwise, without the prior written permission of the Editor of World Scientific and Engineering Academyand Society Press.All papers of the present volume were peer reviewed by two independent reviewers. Acceptance wasgranted when both reviewers' recommendations were positive.See also: http://www.worldses.org/review/index.htmlISSN: 1790-2769ISBN: 978-960-474-168-7World Scientific and Engineering Academy and Society

RECENT ADVANCES inMANAGEMENT, MARKETING,FINANCESProceedings of the 8th WSEAS International Conference onMANAGEMENT, MARKETING and FINANCES (MMF '10)Penang, Malaysia, March 23-25, 2010Supported by Universiti Kebangsaan Malaysia

Editors:Prof. Nikos Mastorakis, Technical University of Sofia, BULGARIAProf. Valeri Mladenov, Technical University of Sofia, BULGARIAProf. Azami Zaharim, Universiti Kebangsaan, MALAYSIAProf. Cornelia Aida Bulucea, University of Craiova, ROMANIAInternational Program Committee Members:Morris Adelman, USARobert L. Bishop, USAGlenn Loury, USAFernando Alvarez, USAMark J. Perry, USALeon O. Chua, USABrian A. Barsky, USAK. R .Rao, USABimal K. Bose, USAJoseph Sifakis, FRANCESidney Burrus, USABiswa Nath Datta, USAPanos Pardalos, USARonald Yager, USAStamatios Kartalopoulos, USALotfi A. Zadeh, USANikos E. Mastorakis, BULGARIAGamal Elnagar, USA

PrefaceThis year the 8th WSEAS International Conference on MANAGEMENT, MARKETING andFINANCES (MMF '10) was held in Penang, Malaysia, March 23-25, 2010. The conferenceremains faithful to its original idea of providing a platform to discuss organisational behaviour,group dynamics, organisational design, financial accounting, decision analysis, human resourcesmanagement, quality management, managerial accounting, multinational business design anddevelopment, business ethics, risk management and risk analysis, marketing, security problems,manufacturing and logistics, business law, legal aspects of electronic transactions, stockexchange analysis and prediction, crisis management, history of economics and business scienceetc. with participants from all over the world, both from academia and from industry.Its success is reflected in the papers received, with participants coming from several countries,allowing a real multinational multicultural exchange of experiences and ideas.The accepted papers of this conference are published in this Book that will be indexed by ISI.Please, check it: www.worldses.org/indexes as well as in the CD-ROM Proceedings. They willbe also available in the E-Library of the WSEAS. The best papers will be also promoted in manyJournals for further evaluation.A Conference such as this can only succeed as a team effort, so the Editors want to thank theInternational Scientific Committee and the Reviewers for their excellent work in reviewing thepapers as well as their invaluable input and advice.The Editors

RECENT ADVANCES in MANAGEMENT, MARKETING, FINANCESTable of ContentsA Conceptual Framework on Mobile Commerce Acceptance and Usage Among MalaysianConsumersJayashree Sreenivasan, Mohd Nazri Mohd Noor13Disaster Preparedness in Malaysia: An Exploratory Study 19Magiswary Dorasamy, Murali Raman, Saravanan Muthaiyah, Maniam KaliannanForeign Direct Investment & Indian Banking Sector 31K. B. LaghaneUsing Datamining Methodology for Detecting Turning Points in Business Process OrientationMaturity ModelsNikola Vlahovic, Ljubica Milanovic, Rok Skrinjar35Financial Management of Investment Projects 41Luminita Horhota, Cristina MateiAn Optimal Shelf Allocation for SPA Retailers 47Hiroyuki Goto, Takuya SuganumaBusiness Process Management Systems and Business Intelligence Systems as Support ofKnowledge ManagementKatarina Curko, Vesna Bosilj Vuksic, Anita Lovric53Connected Graphs Associated with Comparison Matrices 59Sylvia EnchevaSchool and School Manager in Romania – Challenges, Perceptions, Attitudes and Demeanoursin Crisis SituationsIoan Neacsu, Emil Stan, Catalin Popescu, Mihaela Suditu65Fair Value and Crisis: Defense Welcomed 71Carmen Giorgiana Bonaci, Dumitru Matis, Jiri StrouhalRepayment Practices of the SME Borrowers 76Fennee ChongEconomic Measures for the Polycentric Development Based on Knowledge ManagementDiagnosis SystemVasile Mazilescu, Daniela Sarpe, Mihaela NeculitaOrganizational Structure in the View of Single Business Concentration and DiversificationStrategies – Empirical Study ResultsIwona Staniec, Agnieszka Zakrzewska-Bielawska8087High Technology Company – Concept, Nature, Characteristics 93Agnieszka Zakrzewska-BielawskaISSN: 1790-2769 9 ISBN: 978-960-474-168-7

RECENT ADVANCES in MANAGEMENT, MARKETING, FINANCESA Simplified Approach in Estimating Technical Losses in TNB Distribution Network Based onLoad Profile and Feeder CharacteristicsMarina Yusoff, Asnawi Busrah, Malik Mohamad, Mau Teng AuCorporate Reporting of Contribution to Society: Compliance to the Silver Book by MalaysianGovernment Linked CompaniesRuhaya Atan, Noraida Mohd Razali, Nafsiah MohamedThe Study on the Launch of Farmland Reverse Mortgage for the Welfare of the Rural Elderlyin South Korea - Establishment of Monthly Payment Plan & Risk AnalysisByungkyu Kim, Changwhan Yeo, Deokho Cho99106126Neuro-Fuzzy Classifiers for Credit Scoring 132Alina Constantinescu, Leonardo Badea, Ion Cucui, George CeausuDesign of a Customer-Centric Balanced Scorecard – Support for a Research on CRMStrategies of Romanian Companies from FMCG SectorMicu Adrian, Micu Angela Eliza, Capatina Alexandru, Nistor Costel137Toward the Resolution of Resource Conflict in a MPL-CCPM Representation Approach 143Munenori Kasahara, Hirotaka Takahashi, Hiroyuki GotoModern Methods of Performance Management Implementation in Sports for All 149Dana Badau, Adina Camarda, Sorin Serbanoiu, Tudor Virgil, Dragos Bondoc-IonescuChanging the Attitudes of the Factors Involved in the Tourism Industry 155Adina Camarda, Plesa Doru, Dana BadauCommunication in Negative Journalism 161Stefan Vladutescu, Ion Cucui, Delia Mioara Popescu, Marius Petrescu, Ion Stegaroiu, AnisoaraDuicaParticularities of Human Resources Management at International Projects Level. Case study:Project CIVITAS – SUCCESSCatalin Popescu, Augustin Mitu, Daniela Uta, Luminita Ion166Students Performance Evaluation for Learning Outcomes Measurement: SPELOM Model 172Zamalia Mahmud, Mohd Saidfudin Masodi, Azrilah Abd. AzizThe Dark Side of Global Economy 179Irina Gabriela Radulescu, Catalin Popescu, Mirela MateiMaking “Greenovation” Happen 185Davorin KraljComparative Analysis of the Web Marketing Strategies Implemented by the Higher EducationInstitutionsMicu Adrian, Micu Angela Eliza, Lukacs Edit, Susanu Irina, Cristache Nicoleta, Capatina AlexandruAbstract and Real in Approaching the Cost with the Help of the Characteristics: Location,Time, MethodIon Cucui, Camelia Obreja, Gabriel Cucui, Ioan Hurjui192200Preserved Valuation Measurements in Mergers and Acquisitions of Similar Size Corporations 206Nicholas Harkiolakis, Lara MouradISSN: 1790-2769 10 ISBN: 978-960-474-168-7

RECENT ADVANCES in MANAGEMENT, MARKETING, FINANCESSolving Market Index Biases Using Minimum Risk Indices 212Jordi Andreu, Salvador TorraAuthors Index 234ISSN: 1790-2769 11 ISBN: 978-960-474-168-7

RECENT ADVANCES in MANAGEMENT, MARKETING, FINANCESAuthors IndexAlexandru, C. 137, 192 Mazilescu, V. 80Andreu, J. 212 Micu, A. 137, 192Atan, R. 106 Micu, A. E. 137, 192Au, M. T. 99 Milanovic, L. 35Aziz, A. A. 172 Mitu, A. 166Badau, D. 149, 155 Mohamad, M. 99Badea, L. 132 Mohamed, N. 106Bonaci, C. G. 71 Mourad, L. 206Bondoc-Ionescu, D. 149 Muthaiyah, S. 19Busrah, A. 99 Neacsu, I. 65Camarda, A. 149, 155 Neculita, M. 80Ceausu, G. 132 Noor, M. N. M. 13Cho, D. 126 Obreja, C. 200Chong, F. 76 Petrescu, M. 161Constantinescu, A. 132 Popescu, C. 65, 166, 179Costel, N. 137 Popescu, D. M. 161Cristache, N. 192 Radulescu, I. G. 179Cucui, G 200 Raman, M. 19Cucui, I. 132, 161, 200 Razali, N. M. 106Curko, K. 53 Sarpe, D. 80Dorasamy, M. 19 Serbanoiu, S. 149Doru, P. 155 Skrinjar, R. 35Duica, A. 161 Sreenivasan, J. 13Edit, L. 192 Stan, E. 65Encheva, S. 59 Staniec, I. 87Goto, H. 47, 143 Stegaroiu, I. 161Harkiolakis, N. 206 Strouhal, J. 71Horhota, L. 41 Suditu, M. 65Hurjui, I. 200 Suganuma, T. 47Ion, L. 166 Susanu, I. 192Kaliannan, M. 19 Takahashi, H. 143Kasahara, M. 143 Torra, S. 212Kim, B. 126 Uta, D. 166Kralj, D. 185 Virgil, T. 149Laghane, K. B. 31 Vladutescu, S. 161Lovric, A. 53 Vlahovic, N. 35Mahmud, Z. 172 Vuksic, V. B. 53Masodi, M. S. 172 Yeo, C. 126Matei, C. 41 Yusoff, M. 99Matei, M. 179 Zakrzewska-Bielawska, A. 87, 93Matis, D. 71ISSN: 1790-2769 234 ISBN: 978-960-474-168-7