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Seeing the future through the eyes of young AfricansGerald MahindaGerald Mahinda is Managing Director, Sub-Saharan Africa for Kellogg’s, the leading global cerealsand snacks company.It is interesting to reflect on the progress that has been made inAfrica over the past 15 years. Where we are today is very differentto where we were 15 years ago – at that time, most people wouldhave thought it impossible for Africa to get to where it is today.Having traversed the continent working for multinationals over thisperiod, I have had a front row seat to some of the very real changethat has occurred. Ten years ago, when I was living in Lagos, notmany people believed that the transition to democracy in Nigeriawas real, let alone sustainable. Retail options were limited. Therewas only one supermarket where all the expats shopped; drivingaround Lagos, it was rare to see a new car. This has all changed.After four elections, there is real confidence in the sustainability ofthe democratic system and the retail sector has been transformedwith the presence of Shoprite, Spar, Game and Valuemart. Thereare new cars in abundance.Similarly, Luanda is virtually unrecognisable from even a few yearsago. When considering Angola, people often lack the perspectivethat it is little over 10 years since the decades-long civil war drewto an end. The redevelopment that has happened since then isincredible. Luanda is reminiscent of Dubai about 20 years ago andthe city even sports a new, world-class waterfront development.Having said all that, as I continue to travel across the continent,what does strike me is that younger people do not seem asimpressed as my generation with the progress that Africa hasmade, but rather wonder why the continent is not further aheadthan it is.Clearly, they view Africa from a different perspective than mygeneration. The perspective of my generation remains taintedby Africa’s history. Hence there is a sense of wonderment at theprogress that has been made; 15 years ago this would have seemedimpossible to most Africans. At the same time though, because ofour history, there does remain a sense of caution, perhaps evendoubt.In contrast to my generation, the younger generation of Africansare more optimistic and ambitious and they do not suffer fromthe same self-imposed mental limitations. They talk about‘leapfrogging’ the rest of the world rather than simply ‘catchingup’. For us to conceptualise what is possible over the next 15 years,we therefore need to try and see the future through the eyes of ayounger generation that are a lot more visionary than ours.I am not sure exactly what the future of Africa is going to look like,but I do believe that the younger generation will drive fundamentalchanges. Looking through their eyes, the past 15 years have beentransitional and the next 15 years will be transformational. Theyare going to create a different set of demands, opportunities andenablers. The ‘old politics’ of Africa will simply not work for them.The new generation will demand governance and accountabilityand see new systems being used to create a different kind of civilsociety and a different form of government. In the same way thatmobile telephony is transforming communications, transactionalrelationships, and even social and political dynamics, newtechnologies are going to force a ‘recalibration’ of commerce andpolitics in Africa.In the context of my working life in Africa – 20 odd years withmultinationals AIG, Standard Chartered, and now Kellogg’s – I ammore convinced than ever that the single biggest constraint to thegrowth of multinationals like these in Africa is perspective.Like my generation of Africans, the general perspective is groundedin the history. We need to radically shift this by imagining whatcould be possible in 15 years’ time, rather than being continuallyweighted down by where we were 15-20 years ago.Although it is difficult to visualise this future, I do know that ouronly constraint – as Africans and as leaders - is a going to be lack ofimagination and willingness to think differently.Africa 2030: Realizing the possibilities57

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