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Jul - Aug 2002 View the PDF - Swimnews Online

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Making Pool Space PayStephens realized that <strong>the</strong> increased pool spacecouldn’t be used entirely for competitive swimming.He needed to attract lap swimmers and fitnessswimmers to help pay <strong>the</strong> mortage and operationalcosts. With this in mind, Stephens installed dividerbulkheads in both outdoor and indoor pools. In thisway, in each pool, four short-course lanes were createdon ei<strong>the</strong>r side of <strong>the</strong> dividers, leaving two long lanesfor 50 metres lap swimming on each side of <strong>the</strong>bulkhead. He said that <strong>the</strong> club swimmers never have<strong>the</strong> full use of <strong>the</strong> 50 metres indoor pool, and winterand summer club swimmers are always sharing lanespace with <strong>the</strong> fitness and master swimmers.The Logistics of a Privately-Owned PoolFrom what Murray Stephens has said, it seems clearthat, in order to finance a privately owned pool, <strong>the</strong>operation would need to be involved in a great deal ofbeginner teaching. In addition to <strong>the</strong> competitiveswimming program, provision and space has to bemade for lap and master swimmers, <strong>the</strong> latter peoplebeing <strong>the</strong> “ones who pay <strong>the</strong> bills,” as Stephens says.Stephens said that he knew of only two o<strong>the</strong>rteams that are independent operations; one in Atlantaconducted by Chris Davis, and <strong>the</strong> o<strong>the</strong>r in Virginia.The Atlanta organization has three or four 6-laneindoor pools in which <strong>the</strong> coach conducts swimteams and teaches beginners, and finances <strong>the</strong> entireoperation from both <strong>the</strong>se activities. In such a case itis possible to gross several hundred thousand dollarsMeadowbrook indoor 50 metre poolSWIMNEWS / JULY-AUGUST <strong>2002</strong>Cecil ColwinMurray and Patti Stephens worked toge<strong>the</strong>r in building <strong>the</strong> NBAC organization. Stephensfirst met Patti in 1985 when she was chosen as <strong>the</strong> Potomac Valley’s women’s coach for <strong>the</strong> USA SwimmingSelect Camp (14-16-year-olds) where Stephens was <strong>the</strong> Head Coach. They were married in <strong>Aug</strong>ust 1986.and use <strong>the</strong> swim team program to pay for <strong>the</strong>operation. Of course, in warmer climates, heatingand operational costs are much lower.Stephens said that he was almost at this stagenow in <strong>the</strong> Harford County facility where he leases a6-lane indoor pool built by <strong>the</strong> owners of a scubashop. Originally <strong>the</strong>y had a small pool for <strong>the</strong>ir scubadiving training, and later decided to build a six-lanepool in <strong>the</strong> back of <strong>the</strong>ir building.“They brought us in to operate and manage<strong>the</strong> pool for <strong>the</strong>m, and we use four lanes and pay asignificant fee to lease that part of <strong>the</strong> facility, andwe have <strong>the</strong> lesson program in <strong>the</strong> teaching pool.They have some o<strong>the</strong>r programming income and<strong>the</strong>y keep two lanes available for fitness swimmers.So we share that pool, and <strong>the</strong> pool itself brings inroughly something like $1.2million. With a goodmembership of probably 130to 140 swimmers paying toplevelfees and a respectablelesson program, that facilitycan pay for itself.”Discussing <strong>the</strong> coachingfees paid at his maincomplex in Baltimore,Stephens said that <strong>the</strong> 8- and9-year-olds pay just over$1000 per year, and <strong>the</strong> mostadvanced swimmers pay$1800 per year, whereasmost of <strong>the</strong> swim teams in<strong>the</strong> area pay at most twothirdsto half of <strong>the</strong>se fees.“Once you start cutting feesto $600 or $700 or $800 ayear per kid, <strong>the</strong>re’s notenough income to pay for<strong>the</strong> facility. So you have tobe able to charge top dollarand be competitive in <strong>the</strong>area, as well as provide atop facility.”27

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