The indoor 50 metre pool completed in 1995Meadowbrook fitness centrebeen involved in. So he thought about it, and aftergoing back and forth on <strong>the</strong> matter through ourrespective attorneys for about six to seven months, wecame to an agreement.”“I have <strong>the</strong> greatest respect for MurrayStephens. Not only has he built swimmersfrom <strong>the</strong> age grouper up, but he has alsoput it all on <strong>the</strong> line by building his ownpool and making a go of it.There are many coaches who havepassed through USA Swimming, butMurray has stayed and proven himselfand his program over at least threedecades. He has stood <strong>the</strong> test of time.He has remained a club coach which is<strong>the</strong> backbone of <strong>the</strong> sport of swimmingin <strong>the</strong> United States.”Don Gambril,Head Coach, U.S. Olympic Team, 1984.Assistant Coach U.S. Olympic Teams, 1968,1972, 1976, and 1980.Although <strong>the</strong> deed of sale agreement was notfinalized until <strong>Aug</strong>ust 1987, Stephens had borrowedmoney and started sandblasting <strong>the</strong> paint from <strong>the</strong>walls and floor of <strong>the</strong> pool. He did a complete overhaulof <strong>the</strong> pool, starting in December 1986 and continuinginto <strong>the</strong> spring of 1987.Stephens said that after he had invested $50,000to $60,000, maybe even more, on pool repairs, withborrowed money on credit cards, etc., <strong>the</strong>y agreed tosell <strong>the</strong> pool to him; o<strong>the</strong>rwise, <strong>the</strong>y would have hadto reimburse him for <strong>the</strong> work he had done in <strong>the</strong> pooland <strong>the</strong> significant repairs he had made. They werealso tired of dealing with it and Stephens’ attorneyactually persuaded <strong>the</strong>m to reduce <strong>the</strong> sale price from$395,000 to $295,000.Throughout <strong>the</strong> renovating process, Stephenskept in touch with <strong>the</strong> former members of <strong>the</strong>recreational centre, enlisting <strong>the</strong>ir support andexplaining that <strong>the</strong> new facility would be a vastimprovement over <strong>the</strong> previous one.All this time, while he worked to finalize <strong>the</strong>legalities of <strong>the</strong> titling and o<strong>the</strong>r legal documents,Stephens continued to run <strong>the</strong> pool. Obtaining <strong>the</strong>bank clearance didn’t occur until <strong>the</strong> end of <strong>Jul</strong>y1987. By that time, Stephens had run <strong>the</strong> pool for 60days (<strong>the</strong> better part of <strong>the</strong> summer) and had spentmost of <strong>the</strong> operational money.“Our main source of income came fromeliminating any salary for ourselves, from my teachingsalary, and from whatever money I was making from<strong>the</strong> NBAC swim team. Every year, we managed toincrease <strong>the</strong> membership and to bring in more income.We kept pouring <strong>the</strong> money back into <strong>the</strong> project topay for repairs and thus build more equity; <strong>the</strong> nextyear we replaced <strong>the</strong> 57-year-old filtration system andinstalled a stainless steel gutter, a project that costseveral hundred thousand dollars. The next step wasto take whatever income we derived from <strong>the</strong> newSTEPHENS’ RECIPE FOR SUCCESS“A successful swimmer builds on experience andsuccess and can maintain sustained periods oftraining and improvement. Carrying over successfrom one season to <strong>the</strong> next is helpful. A fast startto training in <strong>the</strong> Fall often will result in a Fall,mid-Winter and Spring triple time drop, or at leasta big double time drop. Take, for example,breaststroke star Anita Nall, who swam 2:35 in <strong>the</strong>summer of 1990, 2:30 in early December, and byMarch was down to 2:27.”“Successful swimmers dream big goals andhave a good sense of achieving practice markerswhich affirm <strong>the</strong>ir steps towards each goal.”“Successful swimmers have great pride andfeel for <strong>the</strong> mechanics of <strong>the</strong>ir stroke. They aregood at self-analysis or, at least, can quickly pickup on cues from <strong>the</strong> coach.”“Anita Nall, Beth Botsford, Patrick Kennedy,Casey Barrett, Theresa Andrews, and WhitneyMetzler were all hard workers who knew how toget down to business. All could swim fast inpractice. Almost all were great kickers and very fit.These components plus <strong>the</strong> ability to stay positiveand success-centred helped <strong>the</strong>m to be winners.“Our NBAC swimmers realize from a youngage that practice time is precious and that wasteof time is just that. Most of our swimmers carrychallenging and disciplined academic loads andmove through <strong>the</strong>ir day in a workmanlike manner.Enjoying <strong>the</strong> process makes this all possible;o<strong>the</strong>rwise <strong>the</strong> work needs to be supplemented byfrivolity for which <strong>the</strong>y have little time.”enterprise and use it to raise a bank loan of $600,000,which we used to install new locker rooms and dressingareas.”Each year <strong>the</strong>reafter, Stephen’s cash flowimproved and he repaid <strong>the</strong> bank as much as he couldafford. The property value increased, and so didequity with <strong>the</strong> bank. Soon, <strong>the</strong> property value wasclose to $1 million, at which point Stephens started toseriously consider building an indoor pool.By 1994, when five years had passed and at least$100,000 had been spent on workplace studies, onlawyers and engineers’ fees, Stephens managed toobtain <strong>the</strong> building permit for <strong>the</strong> new 50-m indoorpool. The building of <strong>the</strong> pool took from September1994 to June 1995. To this day, his colleagues referwith awe to his staying power in bringing thisenormous project to completion, particularly atconsiderable financial risk. “The whole enterprisewas a very big undertaking, but, in <strong>the</strong> end it was allworthwhile,” says Stephens modestly.26SWIMNEWS / JULY-AUGUST <strong>2002</strong>
Making Pool Space PayStephens realized that <strong>the</strong> increased pool spacecouldn’t be used entirely for competitive swimming.He needed to attract lap swimmers and fitnessswimmers to help pay <strong>the</strong> mortage and operationalcosts. With this in mind, Stephens installed dividerbulkheads in both outdoor and indoor pools. In thisway, in each pool, four short-course lanes were createdon ei<strong>the</strong>r side of <strong>the</strong> dividers, leaving two long lanesfor 50 metres lap swimming on each side of <strong>the</strong>bulkhead. He said that <strong>the</strong> club swimmers never have<strong>the</strong> full use of <strong>the</strong> 50 metres indoor pool, and winterand summer club swimmers are always sharing lanespace with <strong>the</strong> fitness and master swimmers.The Logistics of a Privately-Owned PoolFrom what Murray Stephens has said, it seems clearthat, in order to finance a privately owned pool, <strong>the</strong>operation would need to be involved in a great deal ofbeginner teaching. In addition to <strong>the</strong> competitiveswimming program, provision and space has to bemade for lap and master swimmers, <strong>the</strong> latter peoplebeing <strong>the</strong> “ones who pay <strong>the</strong> bills,” as Stephens says.Stephens said that he knew of only two o<strong>the</strong>rteams that are independent operations; one in Atlantaconducted by Chris Davis, and <strong>the</strong> o<strong>the</strong>r in Virginia.The Atlanta organization has three or four 6-laneindoor pools in which <strong>the</strong> coach conducts swimteams and teaches beginners, and finances <strong>the</strong> entireoperation from both <strong>the</strong>se activities. In such a case itis possible to gross several hundred thousand dollarsMeadowbrook indoor 50 metre poolSWIMNEWS / JULY-AUGUST <strong>2002</strong>Cecil ColwinMurray and Patti Stephens worked toge<strong>the</strong>r in building <strong>the</strong> NBAC organization. Stephensfirst met Patti in 1985 when she was chosen as <strong>the</strong> Potomac Valley’s women’s coach for <strong>the</strong> USA SwimmingSelect Camp (14-16-year-olds) where Stephens was <strong>the</strong> Head Coach. They were married in <strong>Aug</strong>ust 1986.and use <strong>the</strong> swim team program to pay for <strong>the</strong>operation. Of course, in warmer climates, heatingand operational costs are much lower.Stephens said that he was almost at this stagenow in <strong>the</strong> Harford County facility where he leases a6-lane indoor pool built by <strong>the</strong> owners of a scubashop. Originally <strong>the</strong>y had a small pool for <strong>the</strong>ir scubadiving training, and later decided to build a six-lanepool in <strong>the</strong> back of <strong>the</strong>ir building.“They brought us in to operate and manage<strong>the</strong> pool for <strong>the</strong>m, and we use four lanes and pay asignificant fee to lease that part of <strong>the</strong> facility, andwe have <strong>the</strong> lesson program in <strong>the</strong> teaching pool.They have some o<strong>the</strong>r programming income and<strong>the</strong>y keep two lanes available for fitness swimmers.So we share that pool, and <strong>the</strong> pool itself brings inroughly something like $1.2million. With a goodmembership of probably 130to 140 swimmers paying toplevelfees and a respectablelesson program, that facilitycan pay for itself.”Discussing <strong>the</strong> coachingfees paid at his maincomplex in Baltimore,Stephens said that <strong>the</strong> 8- and9-year-olds pay just over$1000 per year, and <strong>the</strong> mostadvanced swimmers pay$1800 per year, whereasmost of <strong>the</strong> swim teams in<strong>the</strong> area pay at most twothirdsto half of <strong>the</strong>se fees.“Once you start cutting feesto $600 or $700 or $800 ayear per kid, <strong>the</strong>re’s notenough income to pay for<strong>the</strong> facility. So you have tobe able to charge top dollarand be competitive in <strong>the</strong>area, as well as provide atop facility.”27
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