THE CROWNE PLAZA HOTEL - LE PALACE BRUSSELS - EuroCio

Dear fellow CIO,Dr. Michael Gorriz,Chairman of theBoard, EuroCIOCIO, Daimler AGOn behalf of the Board of the European CIO Association, I amdelighted to invite you to the 13 th edition of EuroCIO AnnualConference, on 27 th and 28 th November in Brussels. The two-daymeeting is the flagship event of the European CIO Association,the only European association providing a peer-level, year-roundplatform for communication and exchange between CIOs as wellas interaction with institutions, regulatory bodies and the wider ICTcommunity.A key feature of the event, the agenda is designed by CIOs forCIOs, and this year’s edition will be no exception. The programmehas been put together by the Board of Directors of the association,made up of CIOs from leading European organizations.As CIOs, we every day face new challenges that demand innovativeand creative thinking, if we are to deliver against the value propositionof information management: mobility, smart computing, ubiquitousaccess to information management, consumerization of IT; these areonly a few of the numerous paradigm shifts CIOs have to embrace.The conference will feature fruitful hands-on workshop sessions thatwill give you a unique opportunity to share and learn from peers onthese topics high on our agendas. Each workshop will be chaired bya member CIO of one of the National Bodies of the Association.In addition to the workshops, the plenary sessions will featuretop-level speakers and testimonials from peers: Guus Dekkers(EADS-Airbus), Brian Lowery (General Motors/Opel),Freddy Van den Wyngaert (Agfa-Gevaert). And this yearwe’ve invited Charles Leadbeater, a leading authority on innovationand creativity, in particular when it comes to new innovative thinkingin IT & future trends.I am convinced this years’ conference will meet any CIO’sexpectations in terms of topics, prospective thinking and networking,and hope you will join us.Last but not least I would like to take this opportunity to thank oursponsors and the FINAKI team who are working hard to make thisevent each year more enrichful and enjoyable.I look forward to greeting you in Brussels,

AGENDAWED. 27 th NOV.08:15 – 09:45 ASSOCIATION’S GENERAL ASSEMBLY (MEMBERS ONLY)09:00 – 10:00 WELCOMING OF PARTICIPANTSRegistration, information, handouts, coffee service10:00 – 10:20 WORD OF WELCOME AND INTRODUCTIONPeter Hagedoorn, Secretary General, European CIO AssociationOPENING ADDRESSMichael Gorriz, CIO Daimler, Chairman of the Board,European CIO Association10:20 – 11:20 CIO TESTIMONIALBrian Lowery, CIO Germany & Eastern Europe, Opel11:20 – 11:45 CIO CASE STUDYIntroduced by VMware11:45 – 12:45 PARALLEL WORKSHOP SESSIONSIntroduction and Warm-up• Workshop 1: How to design the 2020 enterprise?• Workshop 2: Realizing the ROI of a social media• Workshop 3: Driving Value through Innovation: how CIOs must lead?• Workshop 4: Gearing in terms of competencies, profiles and lifelong education• Workshop 5: The business impact of mobility and smart computing• Workshop 6: Building an Enterprise App Store12:45 – 14:15 LUNCH14:15 – 16:45 PARALLEL WORKSHOPS SESSIONS (CONT’D)16:45 – 17:10 COFFEE BREAK17:10 – 18:10 CIO TESTIMONIALFreddy Van den Wyngaert, VP & CIO, Agfa-Gevaert18:10 – 18:20 EUROCIO EDUCATION PROGRAMMES20:00 – 20:30 COCKTAIL HOUR20:30 – 23:00 GALA DINNER & SHOW

THUR. 28 th NOV.07:30 – 08:30 BREAKFAST09:00 – 10:00 CIO TESTIMONIALGuus Dekkers, CIO, Airbus & Corporate CIO, EADS10:00 – 10:25 CIO CASE STUDYIntroduced by Orange Business Services10:25 – 10:40 COFFEE BREAK10:40 – 12:40 SYNTHESIS OF THE WORKSHOPS12:40 – 14:20 LUNCH14:20 – 14:45 CIO CASE STUDYIntroduced by CSC14:45 – 15:10 CIO CASE STUDYIntroduced by Samsung Semiconductors15:10 – 16:10 KEYNOTE ADDRESS BY MR KENNETH CUKIERData Editor at The Economist16:10 – 16:20 CONCLUSION AND CLOSE OF CONFERENCEMichael Gorriz, CIO Daimler, Chairman of the Board,European CIO Association

WORKSHOPSInformation management is no longer about running an IT shop; as most business go digital,CIOs become enablers of the digital journey. This requires thought leadership, sharp businessacumen, and a global vision that can be shared with the board and the business units. This isno longer about executing a strategy; this is about leading a critical business transformation.We invite you to exchange with peers on selected key, internal and external, building blocksof this transformation.W1HOW TO DESIGN THE 2020 ENTERPRISE: ACCELUCTION IN ACTION?CHAIR: BRUNO MENARD, GROUP CIO, SANOFIThe workshop will build on the results of the international research programme of CIGREF – ISD, InformationSystems Dynamics, which is aiming at providing the building blocks for the 2020 enterprise and its related IS/digital resources. Based on this, the workshop will address the following questions:• Which types of value spaces for your enterprise by 2020?• Which type of scenarios should be considered(Markets, Common platforms, hybrid forms)?• How concretely the next generation of organizational modelswill impact the IS governance?• How digital resources will contribute /lead such a transformation?• What are the implications for profiling the next IS function?W2REALIZING THE ROI OF A SOCIAL MEDIACHAIR: ALAIN WAUTERS, HEAD OF IT NETWORKS & CONNECTIVITY, NOKIA SIEMENS NETWORKPETER BAL, CIO & VP ADMINISTRATIVE PROCESS OPTIMIZATION, WABCO EUROPEWe all like to be “liked”; but how does it translate to business value?• Which usages: collaborative projects, B2C …?• Web analytics: is it for the marketing team or with the CIO?• Defining the right metrics• Which business attributes are impacted?• A good governance model and associated policies might help; how to define these?• Is it only about monetary return?• How to successfully integrate social media into business systems?W3DRIVING VALUE THROUGH INNOVATION: HOW CIOS MUST LEAD?CHAIR: JAN BOLL, VP & CIO DOWNSTREAM, SHELLIn a digital world, CIOs have the opportunity to become the change agents of the Digital Enterprise, providingfoundations for the entire business spans.• Redefining the role of the CIO: where do you stand in the business strategy board?• Attracting entrepreneurs and turning them into “intrepreneurs”• Identifying opportunities for meaningful innovation• Outsourcing, Cloud, is the “T” in IT still a critical focus for CIOs?• Should there be a Chief Digital Officer? If yes where?

W4HOW TO GEAR YOUR ORGANIZATION IN TERMS OF COMPETENCIES,PROFILES AND LIFELONG EDUCATION ON A PATH TO DIGITAL SUCCESS?CHAIR: ROB PRINGLE, DIRECTOR OF GLOBAL IT, GAZPROM MARKETING & TRADINGCompanies are not at the same stage of digital maturity, requiring different talents and organizational structures.In a competitive European market lacking an adequate supply of talent, how do you attract and securethe right people to deliver?• Gearing up the organization to meet objectives: which profiles, jobs and competencies?• How to get the right competencies on new trends: Big Data, Enterprise Architects• Balance between business and process expertise, what are the drivers to insourceor outsource?• Leveraging skills and experience across generations: early adopters, innovators vs. more traditional?W5THE BUSINESS IMPACT OF MOBILITY AND SMART COMPUTING IN BOTHINTERNAL OPERATIONS AND B2C RELATIONSHIPSCHAIR: ALESSANDRO MUSUMECI, GROUPE CIO, FERROVIE DELLO STATO ITALIANEIn the green fields opened by Smart Computing technologies and the mobility wave, CIOs need more than ever adeep understanding of the business environment as there is no such thing as a standardized architecture. Thegrowing gap between personal tools and what the enterprise offers imposes needs which need to be addressedin order to keep staff and customers happy.•Which smart computing technologies are fit for your business/industry?•Empowering business users, enhancing clients’ experience: are these the low hanging fruits?•Identifying risks brought by technologies and usages•Which BYOD policies to keep users and IT happy?•Identifying consumer trends and technologies fit for enterprise purposes.W6SERVICE BROKERAGE: A CHALLENGE IN THE DIGITAL ARENACHAIR: MASSIMO SPADA, SDA BOCCONI AFFILIATE PROFESSOR, CONSULTANT, FORMER ALSTOM CIOThe CIO as broker of IT services balancing internal IT organisations and external sources (outsourcing, time &material, etc.) taking into account the reality of Cloud and of «as a service» (Saas, Iaas, PaaS, etc.) in general.On one hand, external customers can tailor products to their needs through web sites, etc. , on the otherhand most of the organisation are still offering a «standard» IT approach, with standard delivery models.• Is the service catalogue approach still the right one, when new trend like BYOD or Cloud allow internal usersto bring their own device and applications?• How to govern this new way to deliver IT services and the new possibilities offered by the market?• How to define costing and pricing strategies• From BYOD to BYO Everything? Not only smartphone, tablet, PC but above all solutions, applications• How to combine the both approaches (the standard one, still needed in many cases and the new one, fundamentalto exploit the value of the these new models) ?• How is this changing the CIO life and role?• Forward thinking: does building an AppStore bring value to the business?

KEYNOTESPEAKERSGUUS DEKKERSCIO AIRBUS& Corporate CIO EADSGuus Dekkers was appointed Chief Information Officer of Airbus in June 2008 andas such is responsible for all information systems and technology at Airbus worldwide.He is also Corporate CIO at EADS. Prior to this, Guus Dekkers was CIO of the AutomotiveDivisions of Continental AG in Germany. Guus Dekkers started working for Volkswagen AG in Germanyin 1990 as an internal consultant for business process optimization. In 1995, he moved onto GEDAS AG, a 100% VW-subsidiary which was acquired in 2006 by Deutsche Telekom AG. In hisinitial role at GEDAS, he was responsible for Infrastructure- and IT- Integration activities in Zwickau.In 1996, he moved to Paris in order to create and manage the French affiliate "GEDAS FranceS.A.S." as Director Infrastructures & Software development. In 1999 he joined GEDAS Mexico asVice President "Key Account & Operations Volkswagen" where he served until 2001. In 2002, GuusDekkers came back to Germany as Vice President Information Technology Europe & Internationalfor Johnson Controls Automotive Group, a role he held until 2005 when he joined Siemens VDOAutomotive AG in Germany as Chief Information Officer & Vice President. Upon the acquisitionof Siemens VDO Automotive AG by Continental AG in December 2007, he was asked to lead thecombined IT-Teams from Siemens VDO Automotive AG and the Continental Automotive Divisions.Guus Dekkers holds a Master Degree in Informatics from the Radboud University of Nijmegen, TheNetherlands, as well as an MBA from the Rotterdam School of Management.BRIAN LOWERYCIO Germany & Eastern Europe,GENERAL MOTORSBrian Lowery has been with General Motors Europe since 2005, in various informationmanagement roles: manufacturing process information officer, head of globalmanufacturing systems development. He is CIO for Germany and Eastern Europesince July 2011.Brian is a graduate (M.Sc.)of Michigan State UniversityFREDDY VAN DEN WYNGAERT

VP, CIOAGFA-GEVAERTFreddy Van den Wyngaert is Vice President, Chief Information Officer with responsibilityfor Global Shared Services at Agfa ICS. Before joining Agfa in 2000, Freddyspent 22 years in various managerial positions in business (Knowledge Management,Process re-engineering, Business Analyst) and IT (Infrastructure, Applications)at ExxonMobil Chemical in Belgium, France, Europe headquarters and U.S.A headquarters.He is the currently the president of the CIOforum Belgian Business network and board member ofthe European CIO Association. Freddy is also board member of ADM, the business-IT network inBelgiumKENNETH CUKIERKenneth Cukier is the Data Editor of The Economist. From 2007 to 2012 he wasthe Tokyo correspondent, and before that, the paper’s technology correspondent inLondon, where his work focused on innovation, intellectual property and Internetgovernance.He is the co-author of Big Data: A Revolution That Will Transform How We Live,Work, and Think with Viktor Mayer-Schˆnberger in 2013, which was a New YorkTimes Bestseller and translated into 16 languages.Previously, he was the technology editor of The Wall Street Journal Asia in Hong Kong and a regularcommentator on CNBC Asia. Earlier still, he was the European Editor of Red Herring and workedat The International Herald Tribune in Paris. From 2002 to 2004 Mr. Cukier was a research fellowat Harvard’s Kennedy School of Government, working on the Internet and international relations.His writings have also appeared in The New York Times, The Washington Post, Prospect, The FinancialTimes and Foreign Affairs, among others. He has been a frequent commentator on businessand technology matters for CBS, CNN, NPR, the BBC and others.Mr. Cukier serves on the board of directors of International Bridges to Justice, a Geneva-based NGOpromoting legal rights in developing countries. Additionally, he serves on the board of advisors tothe Daniel Pearl Foundation. He is a member of the Council on Foreign Relations

ORGANISED BY FINAKIFOR THE EUROPEAN CIO ASSOCIATIONThe concept emerged from discussions at the founding event in 2001, where CIOs in attendanceexpressed the desire to have a stress-free non-competitive environment – created by CIOsfor CIOs – which would allow them to maintain close links all year round. The vision whichemerged was one of a user-side pan-European CIO Network which would provide a much neededplatform for exchanges not only between members but also between members and theirbusiness partners.THE TWO FOUNDING ORGANIZATIONS• CIGREF (Club Informatique des Grandes Entreprises Françaises), a FrenchCIO body representing over 150 major French companies from all industrysectors, whose aim is to promote the use of information systems as a meansof generating value (www.cigref.fr).• FINAKI , the technology events specialist, pioneer and leader in France, Germanyand Italy for the past 25 years. (www.finaki.com).have now transferred the structure to the European CIO Association, a not for profit, internationalassociation under Belgian law, incorporated early 2012. The association brings together individualmembers and national CIO bodies:NATIONAL CIO BODIESAICA (Italy)Corporate IT Forum (United Kingdom)CIOforum Belgian Business (Belgium)TUBIYAD (Turkey)CIO Forum (Sweden)VOICE e.V. (Germany)CIO Platform (The Netherlands)VISZ (Hungary)The aim of the European CIO Association is to provide CIOs of Europe’s largest companies with themeans of sharing their experience and to allow them to raise awareness of key IT issues. It alsoprovides a mouthpiece for users vis-à-vis suppliers, institutions and regulatory authorities, thusenabling them to voice the collective position of European CIOs.The association encompasses the differences that define European CIOs. The network’s strength

lies in its ability to learn from these very differences, to develop beyond national boundaries and tooffer a multi-dimensional approach to the issues CIOs all face.The association is governed by a Board of Directors, representing the National CIO Bodies, as wellas the members. The mission of the Board is to define the Association’s strategy and to make surethe structure and original goals prevail. An operating team is in charge of managing the Associationand its services on a day-to-day basis, under the oversight of Peter Hagedoorn, the Association’sSecretary General.www.eurocio.orgFees €1,650 (including registration, admission, food and accommodation). Complimentaryfor EuroCIO members. Discount of 40% for members of the national CIO bodies which aremembers of the European CIO Association.Cancellations Should you be unable to attend, you may designate a substitutedelegate, whose presence at EuroCIO will be subject to the approval of the organisers. There willbe no charge for cancellations up to and including Monday 11th November 2013. A 30 percentrefund will be provided for cancellations received after Monday 11th November 2013.Venue The Crowne Plaza Hotel – Le Palace Rue Gineste 3, B-120 Brussels, Belgium/Phone: +32 2 203 6200Built for World Exhibition 1910, within walking distance of the Grand Place and historical centre,Le Palace underwent a complete renovation to offer the latest in smart technology combinedwith true “Nouveau Style”.Dinner The Gala Dinner will be held in the unique setting of the Vaudeville Theatre,listed as an historic monument and located a stone’s throw away from the Grand Place.Language EnglishDress Dinner : Business / Conference: Business Casual

In partnership withFINAKI/EUROCIO23 rue Colbert - 78885 St-Quentin-en-Yvelines, FranceTel: +33 1 30 57 56 56 - Fax: +33 1 30 64 40 10www.eurocio.org