INTERNATIONAL MARKETING : Teil 1 - Chair of International ...
INTERNATIONAL MARKETING : Teil 1 - Chair of International ...
INTERNATIONAL MARKETING : Teil 1 - Chair of International ...
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The value chainSupport activitiesFirm infrastructureHuman resource managementTechnology developmentProcurementInboundlogisticsOutboundOperationslogisticsMarketingand salesServicePrimary activitiesUpstream value activitiesDownstream value activitiesSource: Reprinted with permission <strong>of</strong> The Free Press, a division <strong>of</strong> Simon & Schuster Adult Publishing Group, from Competitive Advantage: Creating and Sustaining Superior Performance by Michael E. Porter. Copyright © 1985, 1998 Michael E. Porter.<strong>Chair</strong> <strong>of</strong><strong>International</strong> MarketingPr<strong>of</strong>. Dr. Christina Sichtmann1-10
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