INTERNATIONAL MARKETING : Teil 1 - Chair of International ...
INTERNATIONAL MARKETING : Teil 1 - Chair of International ...
INTERNATIONAL MARKETING : Teil 1 - Chair of International ...
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Definition <strong>of</strong> Global MarketingThe firm’s commitment to coordinate its marketingactivities across national boundaries in order to find andsatisfy global customer needs better than thecompetition.<strong>Chair</strong> <strong>of</strong><strong>International</strong> MarketingPr<strong>of</strong>. Dr. Christina Sichtmann1-6
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