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Journal of Small Business and Enterprise - March, 2013 - CII

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Growth DriverRevving Up For VerticalTake-OffWith global aircraft companies <strong>and</strong> OEMs turning to India for assured suppliesat competitive costs, niche SMEs operating in the aerospace industry are seeingunprecedented growth opportunitiesMSME <strong>Business</strong> <strong>March</strong> <strong>2013</strong>8Aircraft manufacturing companies<strong>and</strong> large original equipmentmanufacturers (OEMs) areincreasingly turning to Indiansuppliers due to costconsiderations, especially in the wake<strong>of</strong> an extended period <strong>of</strong> globaleconomic slowdown.Moreover, global firms producingcommercial aircraft have cut downdevelopment time using computeraideddesign <strong>and</strong> drafting (CADD),which allows them to design <strong>and</strong> test anentire aircraft, including the individualparts, by computer. The specifications<strong>of</strong> these parts can be sent electronicallyto subcontractors around the worldincluding India who use them toproduce the parts.Emerging OpportunitiesIndian SME manufacturers linkedwith the global aerospace industryare poised to leverage these emergingmarket opportunities. They would alsobenefit from global aerospace suppliersentering into joint venture arrangementswith major Indian aerospace companies.In fact, many traditional first tieraerospace supplier responsibilities arebeing pushed down the supply chain tosecond <strong>and</strong> third tier suppliers. As thelarger firms move into aerospace systemintegration, lower-tier firms are calledupon to globalise themselves.Once established in India, many <strong>of</strong>the first tier firms require their supplychain partners to begin dealing directlywith Indian members <strong>of</strong> the supplychain. While extremely challenging forSME suppliers, these new relationshipsbring an added benefit, the opportunityfor additional sales with other aerospacecompanies doing business in India.The SMEs are also seeing a raft<strong>of</strong> opportunities springing from theexpansion <strong>of</strong> India's own aerospaceindustry, with all its segments includingcivil aviation, military aviation <strong>and</strong> spaceresearch showing remarkable growth.Renewed thrust on modernisation <strong>of</strong>airports, communication, navigation<strong>and</strong> surveillance systems for aircraftmanagement <strong>and</strong> facilities formaintenance repairs <strong>and</strong> overhaul(MRO) <strong>of</strong> aircraft <strong>and</strong> subsystems arecreating new growth opportunities forthe SMEs operating in this industry.Ministry <strong>of</strong> Civil Aviation, Government<strong>of</strong> India, has estimated that the Indianaerospace industry needs investment <strong>of</strong>$200-$300 billion. A major pro<strong>of</strong>-pointthat the industry has set sights on a veryhigh growth trajectory.India also represents a large <strong>and</strong>growing annual market for air defenceequipment with major procurement<strong>of</strong> military hardware <strong>and</strong> also forupgrading its surveillance, defence <strong>and</strong>strike capabilities.The Defence Offset Policy has alsospurred Indian SME to address the globalaerospace value chain. Informationtechnology systems, simulators, <strong>and</strong>such advances are coming into defencein a big way.Also, the scope <strong>of</strong> <strong>of</strong>fset policyguidelines has been exp<strong>and</strong>ed toinclude civil aerospace, internalsecurity <strong>and</strong> training. The list <strong>of</strong> eligible<strong>of</strong>fset obligations will cover most aspects

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