2011/2012 Annual Report - Open Campus - Uwi.edu

UWI OPEN CAMPUS ANNUAL REPORT 2011/2012Marketing and Brandingthe Open campus Marketing and communicationteam, supported by strategic partnerships,responded to a challenging year. the primaryfocus was on getting the message out to nationaland regional target audiences that the Opencampus is a quality choice for pursuing fullonline and blended degrees and continuing andprofessional education development programmes.the work of the campus, especiallyin research and community development andoutreach services was also promoted throughmany channels across the region.the department placed an increased focus onexternal institutional marketing, sub-branding,and imaging efforts intended to appeal to uWialumni, current students and prospectivestudents. the department continued to workclosely with the recruitment and StudentSupport offices of the registry to analyse andsupport recommendations/changes to the Oc’sAdmissions policies and procedures, includingthe number, kind, and variation of touch pointsin the Oc’s communication strategies withcurrent and prospective students.the department also worked with other Ocdivisions and department to develop and meetthe many marketing requests within the department’sstandard responsibilities.the marketing activities over the period primarilyfocused on increasing the Oc’s visual presence“in our own regional backyard,” andincreasing the Oc’s visibility in major marketsthroughout the region while promoting the “Ocstudent experience.” the former initiative wasaccomplished through the following external andinternal promotional activities. these includedthe production of a 28 x 17 billboard for the proposedOc presence in chaguanas in trinidad &tobago; the creation and distribution of artworkfor flag banners, and three generic posters forprinting; the continued installation of correct Ocsignage at site and office locations; the productionof general print ads for regional print andelectronic media; banner ads on the Oc’s websiterunning in rotation; banner ad insertions forprint and electronic media; production ofOPEN CAMPUS RECEIVES AWARDthe Open campus, along with itssister campuses at cave Hill, Monaand St. Augustine, received awardsfrom the uWi Press for OutstandingMarketing and communication ofcaribbean Scholarship at the uWiPress twentieth Anniversary andAuthor Awards ceremony,34A C A M P U S F O R T H E T I M E S . . . A C A M P U S F O R T H E F U T U R E