All about ethnic foods - Food a fact of life
All about ethnic foods - Food a fact of life
All about ethnic foods - Food a fact of life
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<strong>All</strong> <strong>about</strong> <strong>ethnic</strong> <strong>foods</strong>Georgine LeungNutrition Scientist8 th November 2010© British Nutrition Foundation 2010Outline <strong>of</strong> this presentation• Definitions <strong>of</strong> <strong>ethnic</strong> <strong>foods</strong>• Market trends• Consumers• Emerging issues• Ethnic restaurants and takeaways• Healthier catering projects© British Nutrition Foundation 20101
What are <strong>ethnic</strong> <strong>foods</strong>?© British Nutrition Foundation 2010What are <strong>ethnic</strong> <strong>foods</strong>• Wide range <strong>of</strong> definitions• <strong>All</strong> non-European cuisines and covers allcommercially available products:– ready meals;– cooking and table sauces;– accompaniments and snacks;– meal kits;– seasonings (powder, spices etc.).© British Nutrition Foundation 20102
Presence <strong>of</strong> <strong>ethnic</strong> <strong>foods</strong> in the UK• First introduced by early migrants in the 19th Century.• Growing immigrant and expatriate populations.• Increased travels to Asia, the Far East and theCaribbean.• Globalisation <strong>of</strong> the food market.© British Nutrition Foundation 2010Market trendsUK retail sales <strong>of</strong> <strong>ethnic</strong> <strong>foods</strong> in 2008, by cuisine(Mintel, 2009)What is the dominant cuisine <strong>of</strong> <strong>ethnic</strong> <strong>foods</strong>?© British Nutrition Foundation 20103
Mode <strong>of</strong> consumptionReady meals48%Retail sales <strong>of</strong> <strong>ethnic</strong> <strong>foods</strong>, bytype in 2008 (Mintel 2009)What is the most popular way <strong>of</strong> consuming <strong>ethnic</strong> <strong>foods</strong>?© British Nutrition Foundation 2010Characteristics <strong>of</strong> consumers• Men > women• 25 to 44 years old• More likely to have young children• Higher socioeconomic status• Mostly from London(Mintel 2009)© British Nutrition Foundation 20104
Emerging issues in <strong>ethnic</strong> <strong>foods</strong>• Health and nutrition• Ethics and animal welfare• Cost• Authenticity• Communication and promotion© British Nutrition Foundation 2010Emerging issues in <strong>ethnic</strong> <strong>foods</strong>• Health and nutrition- using <strong>of</strong> lower fat alternatives;- replacing fats and oils high in saturates;- cutting down on salt;- adding extra vegetables (as whole or purée);- adopting healthier cooking methods.© British Nutrition Foundation 20105
Emerging issues in <strong>ethnic</strong> <strong>foods</strong>• Ethics and animal welfare- Halal and Kosher <strong>foods</strong>© British Nutrition Foundation 2010Emerging issues in <strong>ethnic</strong> <strong>foods</strong>• Cost© British Nutrition Foundation 20106
Emerging issues in <strong>ethnic</strong> <strong>foods</strong>• Authenticity- starter kits;- develop new products and flavours;- premium-range products;- latest travel destinations for local cuisines.© British Nutrition Foundation 2010Emerging issues in <strong>ethnic</strong> <strong>foods</strong>• Communication and promotion- television and press advertising;- tasting sessions in shops;- marketing around events.© British Nutrition Foundation 20107
Ethnic restaurants and takeaways• Earliest establishments around sea ports.• Face tougher competition from <strong>ethnic</strong> ready meals.• Different types <strong>of</strong> cuisines.© British Nutrition Foundation 2010Healthier catering projects• FSA Healthier Catering Remit• Healthy Chinese Takeaway Menus Project© British Nutrition Foundation 20108
Healthier catering projectsAre you aware <strong>of</strong> any other projects happening in yourneighbourhood?What do you think is the key to success <strong>of</strong> theseprojects?© British Nutrition Foundation 2010Ethnic <strong>foods</strong> in the UKG. Leung (2010) Nutrition Bulletin 35:226-234.http://onlinelibrary.wiley.com/doi/10.1111/j.1467-3010.2010.01840.x/abstractg.leung@nutrition.org.uk© British Nutrition Foundation 20109
For further information, go to:www.nutrition.org.ukwww.fooda<strong>fact</strong><strong>of</strong><strong>life</strong>.org.ukBNF is grateful for financial support fromthe Agricultural and Horticultural Development Boardto enable us to develop these eSeminars.© British Nutrition Foundation 201010
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