EXHIBIT 1 - The Public Index

Case 1:05-cv-08136-DC Document 991-1 Filed 12/12/11 Page 3 of 110Frequently Asked Questions - Google Investor Relationshtt://investor.google.comlcorpralelfiq.htmwith information.Goole primarily generates revenue by delivring relevant, cost-effeciv onlineadvertising. Businesses use our AdWords program to promote their producs andservces with targeted advertising. In addition, third-parties that comprise our Googlenetwork use our Google AdSense program to deliver relevant ads that generaterevenue and enhnc the user exprienc.For more information. please see our Company Overvew.Back to topWhy are we so focused on our users?We believe that the most effective, and iJtimately the most profitable, way toaccmplish our mission is to put the needs of our users first. We've folJ that ahigh-qualit user experienc leads to strong word-of-mouth promotion. Our dedicationto our usrs is reflected in these three key company-wide commitments:. We wil do our best to provide the most relevant and useful search resultspossible, independent of financial incntives. Our search resi.s will be objectiveand we will not accept payment for their inclusion or ranking.. We will do our best to provide the most relevant and useful advertising. Ads shouldnot be an annying interrution. If any element on a search result page isinfuencd by payment to us, we wil make this fact clear to our users.. We wil never stop working to improve our user experience, our search technlogy,and other areas of information organiztion.We believe that our user focus is the foundation of our sucss to date. We alsobelieve that this focus is critical for the creation of longterm value. We do not intend tocompromise our user focus for short-term economic gain.We recommend that you read Letters from Our Founders for more about Google'sphilosophy.Back to topHow does Google make money? What is driving Google's growth?Today, the majority of our revenue comes from advertising.Advertisers are increasingly turning to the Internet to market their products andservces. Google AdWords, our aucion-based advertising program, enablesadvertisers to deliver relevant ads targeted to search queries or web content topotential customers across Google sites and through the Google Network, whichconsisls of content owners and web sites. Our proprietary technlogy automaticallymatches ads to the content of the page on which they appear. and advertisers pay useither when a user clicks on one of its ads or based on the number of times their adsappear on the Google Network.We distribute our advertisers' AdWords ads for display on the Google Network throughour AdSense program. We share most of the revenu generated from ads shown on asite of a Google Network member with that member.You can leam more about AdWords and AdSense here.Back to topWho are our customers?Our customers are over one millon of advertisers, from small businesses targetinglocal customers to many of the world's largest global enterprises. who use Google20rs12181201 i 1O:42AM