2012 Industry Update - Cruise Lines International Association

Consumer Trends (according to January 2012 CLIA Travel Agent Survey)• Roughly 3% of Americans took a cruise vacation in 2011• Approximately 24% of Americans have ever cruised• Observations and expectations of travel agents, who sell nearly three-quartersof all cruises, will be key in helping to attract new cruisers• Cruising is #1 in consumer interest; perceived value is a strong selling point“TOP” DESTINATIONS FOR 2012AlaskaCaribbeanMediterranean/Greek IslandsEuropean riversPanama CanalEuropeSouth AmericaHawaiiSouth PacificBaltics/ScandinaviaEXPECTED PASSENGER GROWTHSeniorsFriends/multiple familiesExtended/multigenerational familyFamiliesYoung travelersSinglesSocial/corporate groups