Kwadukuza IDP 2011 - KZN Development Planning

KLM-LED / Tourism UnitKEY FUNCTIONS & RESPONSIBILITIESIMPLEMENTATION OF PRODUCTDEVELOPMENT STRATEGYIMPLEMENTATION OFCOMMUNICATION STRATEGYCREATE ENABLINGENVIRONMENTFUNDINGDMMORepresentationLEGALCOMPLIANCETRANSFORMATION / SOCIALTOURISMSpecific Functions & ResponsibilitiesFunctions:Responsible for themaintenance &improvements on existingtourism infrastructure, aswell as the development ofnew tourism product &infrastructure in thefollowing prioritisedTourism Sectors :1. Beach Tourism2. CulturalHeritageTourism3. Adventure &Outdoor4. Events5. BusinessTourism6. Social TourismJob Responsibility: (1) & (2)Function:Responsible forCommunication Channelsbetween:National & ProvincialTourism Authorities (SAT /KZN DEDT / TKZN)Ilembe DistrictKLM MunicipalityDMMOEnterprise IlembePrivate & Public TourismStakeholdersManage & maintain anenabling environment fortourism through thefollowing functions:• Provision andmaintenance of allpublic tourism areas &facilities• Promotion ofTourism Safety• Maintain & upgradeaccessibility &infrastructure (road,rail etc)• Maintain & upgradeBulk Services (water,electricity etc)Job Responsibility: (1) & (2)Functions:Facilitate support andinvestment for newproducts & attractionsFacilitate access tofunding for PDI’s &SMME TourismEnterprisesProvide funding fromBudget to the newlyinstituted KLM – DMMOJob Responsibility:Primarily (1)Functions:Providerepresentation onthe DMMO BoardJob Responsibility:(1)Functions:Ensure local tourismestablishments,activities and touroperators are legallycompliant – such asregistration with CTO,public liabilityinsurance etc .Ensure the productdevelopment strategy& new tourismSMME’s comply withall environmental,health & safety &tourism by-lawsJob Respon: (1)Functions:• Identifyopportunities forPDI’s to getinvolved in thelocal tourismindustry• Provide appropriateSkills & BusinessManagementTraining to selectcandidates• Provide Mentorship& Funding Supportfor PDI’s & TourismSMME’s• Provide assistance/ access to fundingsources for PDI’s &SMME’s• Identify anddevelop tourismproducts that willappeal & beaffordable to lowerincome tourismmarkets (supply &demand-side socialtourism)Job Responsibility: (3)• Representative onDMMO Board6.12. KwaDukuza Tourism Marketing StrategyDevelop a Marketing Plan for KwaDukuza Tourism Sector-Including a Destination Brand.Objectives:The core objectives for the KwaDukuza DMMO include:• Development and Consolidation of a strong TourismBrand for KwaDukuza with the application of this brandacross all marketing channels and visitor experience• Marketing (both inward and outward marketing)and promotion of the area as an attractive tourismdestination• Tourism Market Research and Intelligence• Improving communications between private and publicsector tourism stakeholders• Growing local awareness and meaningful participationin tourism• Enhancing the visitor experience to encourage repeatbusiness and positive word-of-mouth referrals• Influencing investment for the market led productdevelopment• To actively market KwaDukuza tourism sector to createconsumer awareness of the destination, grow visitorvolumes, and increase the tourism spend and extend thestay-over factor.Key Responsibilities:The KwaDukuza DMMO is responsible for implementation ofthe KwaDukuza Marketing Strategy through the preparationof the Marketing Plan.The key Functions and responsibilities of the DestinationManagement and Marketing Organization include:• Developing, Finalization and Implementation of thebranding strategy• Developing and Implementing of an Events Plans that isin line with existing and potential market demand andthe Product Development Strategy• Collaborative marketing with other tourism sectorstakeholders• Undertake market research and intelligence52KwaDukuza Municipality Integrated Development Plan - 2011/16