Organic Farm Business Plan - Fast Business Plans

www.FASTBusinessPlans.comOrganic Farm Business Planthe summer, Franks Organic Farm had presold 100 percent of the shares for the upcominggrowing season.4.3 Target Market Segment StrategyFranks Organic Farm is targeting households with earnings in excess of $50,000 in thegreater Sheboygan County. Approximately 51 percent of the population resides in thiscategory. Other farmers have missed this target by focusing on traditional farmingmethods while Franks Organic Farm has obtained the Certified Organic stamp of approval.Additionally, Franks Organic Farm will focus its energies primarily on its members andprovide services exceeding expectations by offering farm to door delivery service,providing supplemental local organic products and by providing a festive like atmosphereat the farm – especially on harvest day and other special occasions.The following chart depicts the target market:4.3.1 Market NeedsAccording to a USDA survey of market managers (Organic Produce, Price Premiums,and Eco-Labeling in U.S. Farmers' Markets, April 2004) found that demand fororganic products was strong or moderate in most of the farmers' markets surveyedaround the country, and that the managers felt more organic farmers were needed tomeet consumer demand in many states. (USDA updated 06/19/12)14