Organic Farm Business Plan - Fast Business Plans

www.FASTBusinessPlans.comOrganic Farm Business Plan5.2 Strategy PyramidStrategy Create awareness that Franks Organic Farm delivers a wide variety ofquality wholesome and healthy vegetables on a consistent basis.Tactics Create a specific, detailed planting guide, planting several times over thegrowing season.Programs Post fliers and brochures at local restaurants, and locally owned andoperated organic/natural item stores in town.StrategyTacticsProgramsCreate a community of awareness to think globally, act locally.Constant communication with members will foster the awareness who inturn will relate these ideals to the local community.Host open house events at Franks Organic Farm for special events such asHarvest Time and Earth Day.5.3 Unique Selling Proposition (USP)Kathy and Frank Burns stand out from the competition: They are experienced operatorsand have demonstrated ability to grow large quantities of many different vegetables. Theyhave demonstrated their ability to manage the crops, harvest, pack and deliver to theircustomers. They are doing business as a CSA. And unlike their conventional farmingpeers, Franks Organic Farm has met the stringent requirements to be designated CertifiedOrganic.5.4 Competitive EdgeCSA farming differs greatly from traditional farming due to the fact that members haveownership shares in the farm. Bearing this in mind, Franks Organic Farm willwholeheartedly focus on this vital aspect to retain members. The owners will constantlystay in touch with their members and encourage them to come and visit ‘their’ farm.Unlike its traditional farm stand competitors, Franks Organic Farm will offer a variety ofselections - up to 30 different types of produce during season. It should be noted thatvariety is a double edged sword: Many members will join a CSA because of the variety ofofferings. It is important to have plenty of the basics like green beans, tomatoes andcarrots. Conversely, too little a selection will be disappointing. To meet this balance, theBurns have created a questionnaire asking members what they prefer.The Burns also provide weekly recipes and meal planning tips to coincide with the weeklyboxes. Customers like the convenience of knowing how to prepare the items they arepicking up from ‘their’ farm.5.5 Marketing Strategy and PositioningFranks Organic Farm will utilize product differentiation to stand apart from thecompetition. By growing wholesome organic produce, offering farm to door service, and18