SXSW 2013 MARKETING

OVERVIEW OF SXSW EVENTSSXSW MUSIC | MARCH 12-17, 2013Now in it’s 27th year, the SXSW Music Conference andFestival is the premier global stage for artists seekingto promote their latest works. Featuring sessionprogramming from industry notables, artist-focusedworkshops and world-class exhibitions, the AustinConvention Center transforms into the epicenter forthe music business. At night, SXSW bringsdowntown Austin alive with over 100 stages andmore than 2,000 artists from 50+ countriesperforming to industry representatives and fans.SXSW FILM | MARCH 8-16, 2013The SXSW Film Conference and Festival features aconvergence of talent, smart audiences and industryleaders in a uniquely creative environment.The event offers immersion into the art and businessof independent film. The Film Conference buzzeswith accomplished speakers, creatives andinnovators in a social atmosphere, all while thehighly-acclaimed Film Festival showcases cinematictalent with carefully curated films from acrossthe globe.SXSW INTERACTIVE | MARCH 8-12, 2013An incubator of cutting-edge technologies,the SXSW Interactive Festival features five days ofpresentations from the brightest minds intechnology and scores of exciting networkingevents hosted by industry leaders. From creativeworkshops to big-picture analysis of the future,SXSW Interactive has become the place toexperience a preview of what is unfolding in theworld of technology.“SXSW has long since become the springseason preview for virtually every niche andechelon of the music business.” – NY Times“If you’re a fan of art, exploring creativity andjust plain having fun, no festival in Americacomes close to SXSW.” – Fandango“[SXSW Interactive] is arguably themost important interactive conference inthe world.” – CNET

SXSW DEMOGRAPHICS▪ Music Festival Showcasing Acts: 2,286; International acts: 547 from 49 countries▪ Music Festival Stages: 104▪ Music Conference Participants: 18,988 (from 58 countries)▪ Interactive Conference Participants: 24,569 (from 72 countries)▪ Interactive Conference Sessions: 1,033▪ Film Conference Participants: 16,490 (from 67 countries)▪ Films Screened: 132 Features; 138 Curated Shorts▪ SXSW Trade Show Exhibit Spaces: 583; Attendance over 4 days (approximate): 65,000▪ SXSW Gaming Expo (formerly ScreenBurn Arcade) Exhibit Spaces: 155;Attendance over 3 days (approximate): 30,000▪ Music Gear Expo Exhibit Spaces: 51; Attendance over 4 days (approximate): 20,500TOP 10 BUSINESSES ATSXSW 2012SXSW MUSIC:Indie LabelManagementElectronic MediaRadioEducationMajor LabelEvent/Convention/FestivalMusic PublishingTelevisionVenueSXSW FILM:FilmmakerFilm IndustryProductionElectronic MediaEducationActor/ActressDistributionStudioFreelanceNon-ProfitTOP FIVE THINGS ATTENDEES SAID ABOUT SXSW 2012*SXSW 2012 provided a valuable experienceSXSW 2012 was valuable for their career objectivesTrade Show and Exhibitions were an important activity to their SXSW experienceTrade Show provided a valuable networking experienceThey will attend SXSW in 2013* Sourced from voluntary post-conference survey for SXSW badge-holdersSXSW INTERACTIVE:AdvertisingSoftware DevelopmentAgencySocial MediaSales/Marketing/PRElectronic MediaEducationNon-ProfitFinance/Venture CapitalWeb Development

SXSW TRADE SHOWTHE EXHIBITION FOR CREATIVE INDUSTRIESTRENDS AND BREAKTHROUGHS IN MEDIA BEGIN AT SXSWThe heart of this evolution is the SXSW Trade Show! The four-day event showcases innovatorsacross the Music, Film and Interactive industries and features attractions like originalprogramming on the Next Stage and informal meet ups at the Meet Up Pavilion.WHO SHOULD EXHIBIT?Software/Web ToolsMarketing/Promotions/PRAssociations/OrganizationsEducation/UniversitiesManufacturing/MerchandisingFilm CommissionsOnline EntertainmentIndustry Events/ConventionsDistributionEquipment/HardwareMedia OutletsFilm Services/GearManagementTalent AgenciesPublishersIndustry-Related Non-Profits20%Discountthrough September 2110%Discount throughNovember 9“The annual buzz word at SXSW isalways convergence. Just as the techand entertainment worlds physicallydescend onto Austin, media forms,too are diverging. Many of those technologiesthat might be found at SXSWInteractive have greatly altered thoseat SXSW Film and at SXSW Music”– Associated Press

SXSW TRADE SHOWEXHIBITOR BENEFITS20%Discountthrough September 2110%Discount throughNovember 9WHAT OUR REGISTRANTS ARE SAYING:It’s a candy store for a wide range ofinterests. Highly enjoyed it.This is one of the greatest trade showsI have ever been to.• (1) SXSW Platinum Registration• Discount on additional registrations (limited quantities)• Hotel booking services for stand staff• Expanded profile on SXSW.com• Listings in SXSW Program Guides & FebruarySXSWORLD MagazineStand Size Pipe & Drape Hard WallSingle 10x10 $2400 $3000Double 20x10 $3800 $4800Triple 30x10 $4800 $6200Sm Endcap 20x10 --- $6072Lg Endcap 20x20 --- $8800Island 20x20 --- $14200It was great to have the internationalcomponent to see what else is happening.This was perhaps one of the best thingsabout SXSW... it provided the mostnetworking opportunities.This was seriously the best Expo ever.I’m really impressed – better than otherindustry trade shows times 1000.

SXSW GAMING EXPOEXHIBITOR BENEFITS | ADVERTISING20%Discountthrough September 2110%Discount throughNovember 9• (1) SXSW Interactive Registration• Discount on additional registrations (limited quantities)• Hotel booking services for stand staff• Expanded profile on SXSW.com• Listings in SXSW Program Guides & FebruarySXSWORLD MagazineADVERTISE IN THE SXSW GAMING GUIDEIt’s the definitive resource for SXSW registrants and thegeneral public. Aligning your brand with this invaluable toolguarantees more visibility and an even better experience.Stand Size Pipe & Drape Hard WallSingle 10x10 $1800 $2250Double 20x10 $2700 $3375Triple 30x10 $3600 $4500Sm Endcap 20x10 --- $4950Lg Endcap 20x20 --- $7200Island 20x20 --- $10800Gaming Guide Ad Rates (color only)1/4 Page $1065 Inside Front Cover $40151/2 Page $1860 Inside Back Cover $4690Full Page $2765 Outside Back Cover $5245“SXSW Gaming was amazing – the attendancewas much more then we anticipated.”– Mathias Omotola, Marketing Specialist, MAXON“It’s exciting to get your name out there nextto big players in the industry. We got a ton ofinterest from the public as well as our fellowexhibitors and even got some great nationalpress out of it.”– Shelley Smith, Marketing Director,Minicore Studios“It’s great to see the entertainment worlds ofmusic, movies and gaming come together, andSXSW in Austin is the perfect place for that!”– Jay Stuckwisch, Marketing Director,Twisted Pixel Games“SXSW Gaming was a great way for us toshowcase our newest game for the public,and get noticed by the press as well.”– Jason Hughes, President, Steel Penny Games

WHO SHOULD EXHIBIT?SXSW MUSIC GEAR EXPOEXHIBIT | SELL | PROMOTEFrom tried and true music instruments to cutting-edge recording software to thenewest music-making apps, you’ll find it all at the fourth annual Music Gear Expo.Added amenities like the Gear Expo Store, Gear Lounge and a SXSW showcasingartists gear giveaway make this the place to showcase your company to thethousands of SXSW artists, media and registrants. It’s free and open to the public too.20%Discountthrough September 2110%Discount throughNovember 9Music Instrument ManufacturersPro AudioDJ GearMusic Creation AppsMusic Accessories ManufacturersMusic Education Resources• (1) SXSW Music Registration• Discount on additional registrations (limited quantities)• Hotel booking services for stand staff• Expanded profile on SXSW.com• Listings in SXSW Music Program Guide & February SXSWORLD Magazine• Opportunity to sell on-site direct from your stand or at the Gear Expo Store• Opportunity to participate in SXSW Showcasing Artist Gear Giveaway• Promotion of event to public via local radio, television and printStand Size Pipe & Drape Hard WallSingle 10x10 $1800 $2100Double 20x10 $2670 $2990Triple 30x10 $3480 $3985Sm Endcap 20x10 --- $3680Lg Endcap 20x20 --- $5100Island 20x20 --- $5485WHAT OUR CLIENTS ARE SAYING“SXSW was a perfect venue for us to talkdirectly with those who use our products,meet new musicians, and to get valuablefeedback for some of our ideas.”– Ted McCann, Executive Designer, Bullet Cable“It was such a pleasure and honor to bea part of SXSW by operating the officialSXSW Music Gear store. It was veryrewarding to know we helped some of ourmusical guests visiting Austin… and it wasfun for all of us to be down in the epicenterof Austin’s biggest music event.”– Clint Strait, Strait Music

Check out up-to-the-minutecoverage of SXSW 2012 pg. 5Dean Kamen and therobotic future pg. 30Ten years after, Napster’simpact examined pg.46MARCH FILM - INTERACTIVE 2012NOW AVAILABLE FOR iPhone/iPod Touch/iPadNOVEMBER 2011NOW AVAILABLE FOR iPhone/iPod Touch/iPadpg 18SXSW Film Award winnerhits theaterspg 22London riots impact UK indiespg 28NOW AVAILABLE FOR iPhone/iPod Touch/iPadStrong Tuesday night opens SXSW MusicSee up-to-the-minute coveragepg.5Andy Cohen andaudience interactionspg.26Nothing can hurtBig Starpg. 28MARCH MUSIC 2012pg 12FEBRUARY 2012starting on pg 16Tech minds weigh motives and outcomespg 36These films topped the awards listpg 40Big names brought star powerpg 44MAY 2012pg.12Meet three Interactivekeynote speakerspg.18NOW AVAILABLE FOR iPhone/iPod Touch/iPadCabin fever onFilm’s opening nightpg.28NOW AVAILABLE FOR iPhone/iPod Touch/iPadADVERTISINGPROGRAM GUIDES | MAGAZINE | YOUTUBESXSW PROGRAM GUIDESProgram guides are the go-to printed sourcefor all things SXSW during SXSWeek, andeasily the most visible publication during theevent and long after.20%Discountthrough September 2110%Discount throughNovember 9SantigoldBaratundeThurstonSlicing the digital OnionWeekend’sBreakoutOut of the AshesINSIDE:First Editionof SXSW EcoConferencePoliçaand the SXSW 2012 RecapBRUCESPRINGSTEENat SXSW:From E Street to 6th StreetProgram Guide FILM INTERACTIVE MUSICAd Rates B & W Color B & W Color B & W Color1/2 Page $1498 $2190 $1985 $3188 $1764 $3188Full Page $2230 $3276 $3248 $5304 $3248 $5148Two Page Spread --- $6127 --- $9920 --- $9628Inside Front Cover $5290 $8200 $7829Inside Back Cover $4675 $7246 $7246Outside Back Cover $5920 $8880 $8288SXSW YOUTUBE CHANNELReach SXSW registrants and fans acrossthe globe by advertising on SXSW’sYouTube channel. Updated year round,this is the home for original SXSWcontent. Nearly 2,000 videos uploadedearning 50 million views worldwide.Discounts do not apply to YouTube advertising.CABIN INTHE WOODSDrew Goddard and Joss Whedonbring thrills and chills to SXSWFilm’s opening nightSXSWORLD MAGAZINESXSWORLD Magazine gives an in-depth look intothe film, music and interactive industries, whilebreaking down all things SXSW. It is publishedfive times per year, with print, mobile and onlineeditions available.SXSWORLD AdRates (color only)StandaloneMagazine Ad1 Mag Ad +ProgramGuide Ad1/2 Page $4390 $1822Full Page $7055 $2898Two Page Spread $13220 $5329Inside Front Cover $9877 $4554Inside Back Cover $9524 $4278Outside Back Cover $10230 $4830Facebook and Instagram2012 Grand JuryPrize WinnersHip-Hop’sElectrifying YearFrequency Discounts:Magazine Ad purchasedw/ Program Guide Ad2 Magazine Ads- 10% off each3 Magazine Ads- 20% off each4 Magazine Ads- 30% off each5 Magazine Ads- 40% off each

CREATIVE MARKETINGPREMIER MARKETING OPPORTUNITIESSXSW is a launching pad. Make the biggest splash at SXSW 2013 with a customized marketingopportunity. From branded bikes to official parties, there’s nothing you can’t do. To harness thepower of a customized brand activation, contact us today!“For two weeks every year in March,Austin is transformed by an influxof knowledge-hungry, cool-hunting,experience-seeking, entertainment-pushingtrendsetters.” – The Irish Independent

SUPER SPONSORSHIPALIGN YOUR BRAND WITH SXSWSXSW Super Sponsorships deliver the greatest marketing impact possible, aligning brandswith SXSW leading up to, during and after the events. SXSW works closely with sponsors to:• Reach target demographics• Hone activation approach• Integrate sponsor products and offerings• Achieve marketing objectives• Draw the attention of thousands of influential industry and press figures• Provide opportunities to reach tens of thousands of general consumersSXSW’s Sponsorship team offers valuable planning support to sponsors throughout the seasonleading up to the events. Contact us for more information on developing a custom program to fityour brand’s needs.

ATTEND SXSWREGISTER AT SXSW.COM/ATTEND“The week is a journey of discovery; a momentin time where the playing field is leveled –artists, industry folks, and fans are all able tomingle and learn from one another.”– mixmag.netRegister now to save big on badges and hotels! sxsw.com/attend(registration fees are non-refundable)Become a sales client today and receive discounts on additional registrations!HOTELS | TRANSPORTATION | TRAVELHOTELSSXSW offers a variety of great housing optionsfor every taste and budget. Confirm yourmarketing presence now to get the best ratesand selection on all of Austin’s fine hotels!sxsw.com/housingINTERNATIONAL AIR TRAVELTRANSATLANTIC AIR TRAVELContact Media Travel for great offerson airfare from Europe and the UK!Carol Winter: carol@mediatravel.com+44 20 7627 2200TRANSPORTATIONGetting around at SXSW can be tricky, butdon’t worry – we’ve got you covered! With hotelshuttles, conference venue shuttles, pedicabsand the SXcycles bike share program there areplenty of ways to get around. Ask aboutmarketing opportunities for transportation!sxsw.com/attend/getting_around/overviewSOUTH PACIFIC AIR TRAVELEntertainment TravelManagers can helpyou find the best deal on airfare fromAustralia and New Zealand to Austin, Texas.Brad Thomas: brad@travelmanagers.com.au+61 2 9280 3767