the mass media and their relationship with the postmodern culture

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other words, the fundamental principle of science is: we cannotdemonstrate that anything is true -never. All we can prove is thatsomething is false.It is Francis Fukuyama's contention that, in the contemporary world,all cultures tend to come together into the ideal of capitalism andliberal democracy, by giving momentum to socially diverse communitiesfor them to head towards the creation of liberal, capitalistdemocracies as the last stage of the historical process. F.F.'sexpansionist ideology goes the same way as globalization with a markettotalitarian vocation.What Samuel Huntington calls the clash of civilizations is thecontrary to the end of Fukumaya's end of history: S.H.'s is a call fora stoical resignation inasmuch as we cannot cause the planet to becomea Wall Street branch by supporting the idea that the Occidentalpredominance is threatened and that religions -not the differentaspects of economy, could become the social classes of the XXIcentury.The physicist who launched the quantum theory, Max Plank, said: "Thefact is that there exists a unique point in the vast word of mind andmatter, wherein science, thus the causal methods for research areunapplicable not only due to practical motives but also due to logicalmotives. That point is the individual ego. It is a tiny point withinthe universal realm of the being but, in itself, it is a pointcomprehending one's own emotion life, the will, and the thought. Thisrealm of the ego is at the same time the source of our deepestsorrows, as well as the source of our most sublime joys".Hungtington's thesis is rooted on the clash of civilizations -thus, itobjects that supremacy be awarded to a globalized world most capableto corner into insignificance all the nuances, all the differences,all the singularities. As far as he is concerned,the Global Villageconceals much more than revealing due to the fact that it is aimed ata Western hegemony based on the technologic expansionism, the economicprevalence, and the military superiority.Huntington is against all this. Instead, he is interested in theresistence energy the principle of heterogeneity offers tohomogeneity.He stresses the importance of that energy, places great emphasis on itbecause he thinks that an Occidentalized world is an improbablething -however, he nonetheless acknowledges the Occidental culture:its values, its meaning, its rightfulness, as well as the need thereis that its decadence be counteracted, in the event that religions areset to take up the niche ideologies have left vacant. In other words,Occidental values would become a vertebral axis for cultures.Instead, thinkers such as Cornelius Castoriadis consider that a comeback to religions is no viable a possibility in Occidental societies.The islamic integrist reaction, as well as the religious persistencein India are different phenomena because, here, we are dealing withsocieties that never came out of the relegious heteronomy. In oursocieties a come-back to religion not only has a marginal characterbut is also artificially swollen by some intellectuals who resort toold ghosts to express something.
The Davos Club members, that is the worldwide capitalist leaders whomeet every year to celebrate their ideas' success and health, shouldnot forget that they are now surfing the crest of the wave but rockswhere waves break are at hand, any time.In Umberto Eco's and his co-authors' "The sign of the three", Eco hasSherlock Holmes saying that the extreme lack of noteworthy successescould be, per se, a singular event apt at giving us a clue inasmuch, aSherlock could say, "there is nothing more unnatural than a commonplace", so we can see that, in Eco's vision, good old Holmes iscautions whenever he assesses circumstances: he advises that thereshould not be skipped over because, at times, such an evidence is mostconvincing -for example, when you discover a trout in your milk. This,however, is a very deceitful evidence: investigators have to be mostcareful because evidence could give the impression that they areaiming some definite place but, should the investigator switchhis/her point of view, the evidence at stake could beaiming just the other way round now. Holmes-Eco insists in theimportance of following several possible explanation lines -you shouldnever loose any alternative. Starting from the reconstruction ofalternative explanations that adjust themselves to the facts, you haveto go on towards a guessing trend that, actually, is the "regionwherein probabilities are being evaluated, and the most unlikely oneis chosen" -i.e. this is the scientific use of imagination that hasalways a material basis to start speculating.You can reach the truth by contrasting an hypothesis with otherhypotheses. Now, weighing alternatives does not imply only acomparison in terms of probability, because explanations should beconsidered in terms of possibility thereof. The possibility, however,is not only determined by the viability of successes suggested: it isa remnant left whenever alternative possibilities have been consideredto be impossible. Hence "when all the other eventualities fail, theremnant -even though it seems highly unlikely, must be the truth".First of all, the "Holmes" analytical process is an exercise of logicwherein you do not resort to the empirical world direct. It would bean hypothetical-deductive method that, constantly, sets up aninter-relationship among logical -mostly deductive, considerations. Inother words, this is a foretaste of the relationship between theoryand research as sociology points out to.The intellectual community supports and fosters the protection ofindividuals against the mega-corporations so that a betterdistribution of riches, in an attempt at eliminating poverty andprotecting the environment is obtained.It could be said that the idea is proposing a song against reificationthe lyrics of which are humanized. That has been a centuries-longanalysis line eagerly looking for the positive aspect of the humandevelopment in liberty. Civilization has ripened through intellectualsbecause they were more concerned about their fellow men and women thanabout themselves proper -that is, they were ahead of their time,endowed with a higher Weltanschauung for humankind.The mass media, supported by a wild capitalism are unable to gag thethinking people who report either the mass media manipulation or thetransformation of subjects into objects -insofar as capitalism triesto have alleged environmentally-oriented however economy-based lawsenacted, on the basis that: a) any human action has an economiccorrelation, b) consumption speeding-up is a fact pervading the link
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