DAVID J. GOLDBERG, M.D., - Viora

FOR IMMEDIATE RELEASE – OCTOBER 7 TH 2010DAVID J. GOLDBERG, M.D., TO WORK WITH REACTION BY VIORAViora, a leading manufacturer of medical aesthetic devices, announced today that it has partneredwith David J. Goldberg, M.D., to perform a clinical study with an ultimate goal of peer-reviewedpublication, as well as provide Reaction treatments to his patients. Dr. Goldberg’s prestigiousresearch center has published numerous papers and is considered one of the top research centersin the country. Dr. Goldberg and his staff will work on the study of cellulite reduction treatmentusing the multi-frequency RF Reaction. The clinical study commences this fall.The Reaction is the first and only multi-frequency RF cellulite treatment device available tothe medical aesthetic community. Dr. David J. Goldberg is joining a team of globally renownedphysicians that are already treating patients with the Reaction for over a year. Dr. David J.Goldberg’s participation will contribute to the clinical evolution of the Reaction, and willenable Viora to optimize treatment protocols further.“Viora is proud to remove the limits of single frequency and provide Dr. Goldberg with the onlymulti-frequency RF device on the market. Dr. Goldberg’s esteemed and cutting-edge reputationprovide further validation of the Reaction’s enhanced abilities for cellulite treatment and bodycontouring applications,” said Josef Luzon, CEO of Viora.Prior to the introduction of the Reaction, the aesthetic industry was limited by single frequencyRF devices. The Reaction broke new ground by offering targeted multi-frequency RFtreatment. This ability provided practitioners with new ways to treat and cover a greaterspectrum of cellulite conditions and their triggers than ever before.About VioraViora (www.vioramed.com) is a market-leading manufacturer of advanced radiofrequency, lightbasedsystems and Diamond Tip microdermabrasion for the global aesthetic and medicalmarkets. Viora offers a wide range of applications including body contouring, cellulite reduction,as well as phototherapy and anti-aging treatments. Viora’s products are developed by veteranengineers and medical specialists in the industry.About Dr. David GoldbergDr. Goldberg earned his medical degree from Yale University and he completed his dermatologyresidency and dermatologic surgical fellowship at New York University Medical Center. Dr.Goldberg is a clinical professor, authoring over 125 academic papers and contributing to over 10academic textbooks. Active in professional societies, Dr. Goldberg has served as president ofthe American Society for Lasers in Medicine & Surgery and is currently a member of the boardof directors of the American Academy of Dermatology.Viora Inc. | 30 Montgomery Street, Suite 660, Jersey City, NJ 07302 | +1 201 332 4100www.vioramed.com / www.viorareaction.com

For more information, please contact:Eliran AlmogGM, USAEmail: Eliran(at)vioramed(dot)comViora Inc. | 30 Montgomery Street, Suite 660, Jersey City, NJ 07302 | +1 201 332 4100www.vioramed.com / www.viorareaction.com