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business intelligence and analytics: from big data to big impact

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Chen et al./Introduction: Business Intelligence ResearchTable 2. BI&A Applications: From Big Data <strong>to</strong> Big ImpactApplicationsE-Commerce <strong>and</strong>Market Intelligence• Recommendersystems• Social mediamoni<strong>to</strong>ring <strong>and</strong>analysis• Crowd-sourcingsystems• Social <strong>and</strong> virtualgamesE-Government <strong>and</strong>Politics 2.0• Ubiqui<strong>to</strong>usgovernment services• Equal access <strong>and</strong>public services• Citizen engagement<strong>and</strong> participation• Political campaign<strong>and</strong> e-pollingScience &Technology• S&T innovation• Hypothesis testing• KnowledgediscoverySmart Health <strong>and</strong>Wellbeing• Human <strong>and</strong> plantgenomics• Healthcaredecision support• Patient communityanalysisSecurity <strong>and</strong>Public Safety• Crime analysis• Computationalcriminology• Terrorisminformatics• Open-source<strong>intelligence</strong>• Cyber securityDataAnalytics• Search <strong>and</strong> userlogs• Cus<strong>to</strong>mer transactionrecords• Cus<strong>to</strong>mergeneratedcontentCharacteristics:Structured webbased,usergeneratedcontent,rich network information,unstructuredinformal cus<strong>to</strong>meropinions• Association rulemining• Database segmentation<strong>and</strong>clustering• Anomaly detection• Graph mining• Social networkanalysis• Text <strong>and</strong> web<strong>analytics</strong>• Sentiment <strong>and</strong>affect analysis• Government information<strong>and</strong> services• Rules <strong>and</strong> regulations• Citizen feedback <strong>and</strong>commentsCharacteristics:Fragmented informationsources <strong>and</strong>legacy systems, richtextual content,unstructured informalcitizen conversations• Information integration• Content <strong>and</strong> text<strong>analytics</strong>• Government informationsemantic services<strong>and</strong> on<strong>to</strong>logies• Social media moni<strong>to</strong>ring<strong>and</strong> analysis• Social networkanalysis• Sentiment <strong>and</strong> affectanalysis• S&T instruments<strong>and</strong> systemgenerated<strong>data</strong>• Sensor <strong>and</strong>network contentCharacteristics:High-throughputinstrument-based<strong>data</strong> collection, finegrainedmultiplemodality<strong>and</strong> largescalerecords, S&Tspecific <strong>data</strong> formats• S&T baseddomain-specificmathematical <strong>and</strong>analytical models• Genomics <strong>and</strong>sequence <strong>data</strong>• Electronic healthrecords (EHR)• Health <strong>and</strong> patientsocial mediaCharacteristics:Disparate but highlylinked content,person-specificcontent, HIPAA, IRB<strong>and</strong> ethics issues• Genomics <strong>and</strong>sequence analysis<strong>and</strong> visualization• EHR associationmining <strong>and</strong>clustering• Health socialmedia moni<strong>to</strong>ring<strong>and</strong> analysis• Health text<strong>analytics</strong>• Health on<strong>to</strong>logies• Patient networkanalysis• Adverse drugside-effectanalysis• Privacy-preserving<strong>data</strong> mining• Criminal records• Crime maps• Criminal networks• News <strong>and</strong> webcontents• Terrorism incident<strong>data</strong>bases• Viruses, cyberattacks, <strong>and</strong>botnetsCharacteristics:Personal identityinformation, incomplete<strong>and</strong> deceptivecontent, rich group<strong>and</strong> network information,multilingualcontent• Criminalassociation rulemining <strong>and</strong>clustering• Criminal networkanalysis• Spatial-temporalanalysis <strong>and</strong>visualization• Multilingual text<strong>analytics</strong>• Sentiment <strong>and</strong>affect analysis• Cyber attacksanalysis <strong>and</strong>attributionImpactsLong-tail marketing,targeted <strong>and</strong> personalizedrecommendation,increased sale<strong>and</strong> cus<strong>to</strong>mersatisfactionTransforming governments,empoweringcitizens, improvingtransparency, participation,<strong>and</strong> equalityS&T advances,scientific <strong>impact</strong>Improved healthcarequality, improvedlong-term care,patient empowermentImproved publicsafety <strong>and</strong> securityMIS Quarterly Vol. 36 No. 4/December 2012 9

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