Newsletter – HK and Asia Regulatory - BSI America

Melissa Monson, one of our previous speakers, is sharing tips with a regular column“Communicating Effectively.” Hope you find it helpful. - Jack WongCommunicating Effectively:An IPO In Your Future?by Melissa MonsonThe Initial Public Offering (IPO)* market while still in the doldrums in the USis doing quite well in China. Both private equity and venture backed firmswent public in the second quarter of this year and were listed on either theHong Kong or New York Stock Exchange. Likewise in India where after a ninemonth slump companies and their investment bankers are lining up a series ofIPOs to take advantage of increasing international interest to tap into theIndian market.If there is a possible IPO in your company’s future, and you are waiting for theIPO market to turn around, take advantage of this time to learn about theprocess for taking your company public.Start by assembling an experienced team of investment bankers, attorneys andaccountants. Then you’ll write a prospectus; and finally you’ll take your roadshowto brokers and institutional investors in designated cities around the world.Preparation Is CriticalGoing public entails making one of the most important series of presentationsin your company’s history - one that involves selling your company to a warypublic for the first time. You must ensure that your key people are prepared togive a well thought-out, clearly focused, enthusiastic presentation from start tofinish every time.But most management teams are unprepared to tell and sell their companystory. They are inexperienced at developing and delivering a succinct presentationoutlining the company’s investment potential complete with a winningpresentation which must be delivered in 20 to 30 minutes.(continued on pg. 2)www.monsoncommunications.com | melissa@monsoncommunications.com | cell: 415.297.8100copyright © Melissa Monson, 2009