Retail showcase lighting

have lighting cables getting tangled up in themechanism.’A customised Roblon fibre optic solution wasthus chosen, with four tiny corner fittingsin each showcase, no visible cables, andno need to ever do maintenance inside thesealed blocks. Unlike Ando’s store design andthe beautiful jewellery, the lighting goes,therefore, quite unnoticed.‘Georg Jensen jewellery is wearable art,’says Risa Misawa. ‘The lighting puts thefocus on the jewellery, on the watches, onthe silverware. Every piece is different andthat allows us to tell a story in every displaycase.’‘The whole store is an amazingphenomenon. Three cultures meet and theidea is minimalist. Rodeo Drive is knownfor being very ostentatious but this is verydifferent. People get drawn in by theaesthetics. They walk in and they just say‘oh my goodness’.’