Retail showcase lighting

‘Other lighting couldn’t do thesame job. Conventional lightingis not focused, it doesn’tspotlight the product like this.When I want to promote jewellery- a diamond, a very smalldiamond, perhaps - then I wantto spotlight it. I want to showit off, to bring out its best.I want to make sure customerssee it and to create desire intheir hearts.’Lawrence Han, Lighting SpecialistKrislite, SingaporeWhen young Balage Porolis de Silva leftCeylon for Singapore in 1872, he possessedonly ‘an iron will and a few precious stonestucked next to his heart’.Today, authenticity and an impeccableeye for detail are his legacy at BP de SilvaJewellers, which serves international royaltyand distinguished customers at stores inMalaysia, Sri Lanka and the legendary RafflesHotel in Singapore.Mr. BP de Silva was one of the firstjewellers in the world to offer a guaranteeof satisfaction and his philosophy of honestyand high-quality craftsmanship remains truetoday, says Serene Cheah, manager of theRaffles Hotel store.‘Our clients trust us because we havebeen creating beautiful jewellery for over135 years,’ she says. ‘This is our greatestlegacy. By owning a piece of jewellery fromBP de Silva, our clients become part of thisprofound legacy and naturally these jewelsbecome heirlooms for the next generation.’The founder’s quest for perfection is carriedon today by a handpicked team of artisansfrom Switzerland to Singapore.‘All good designers must have a passion fortheir chosen field,’ says Richard Chan, ChiefOperating Officer for BP de Silva.‘In the case of jewellery, the designer mustunderstand jewellery trends and, becausegemstones are small in nature, have an eyefor detail.’An eye for detail is also crucial to thedesign of BP de Silva stores and showcases.Corporate design standards must be upheld ina way which is functional and attractive butwhich doesn’t overshadow the jewellery.‘Lighting is very important for visualpresentation,’ says Serene Cheah. DiscreetRoblon Light Tube fittings for niches andshowcases are consistent with BP de Silva’s