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FINAL REPORT - USAID Macedonia

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FDI agents generated 38 opportunities, six of which reached<br />

final stage with a total investment of US$26.71 million.<br />

This included projects involving real estate (Hungary),<br />

pharmaceuticals (India, see text box), health foods and<br />

homeopathic medicine (Russia) and organic food production<br />

(Austria).<br />

Sustainability of the EDA model<br />

Although MCP support for the EDA network ended in 2011,<br />

a number of MCP’s EDAs abroad have continued to<br />

promote <strong>Macedonia</strong> as a FDI and sourcing destination—as<br />

envisioned in the initial EDA concept. MCP’s support<br />

enabled these agents to generate enough leads and<br />

opportunities to make it cost effective for them to continue<br />

generating business between <strong>Macedonia</strong> and their spheres of<br />

influence. For example, the India-based EDA is pursuing<br />

fresh produce exports from <strong>Macedonia</strong> to the Middle East<br />

and has facilitated a meeting between a local supplier and a<br />

Dubai-based buyer. Initial trial shipment of two containers<br />

was sent for a trial sale.<br />

Servicing potential and existing investors<br />

The road to “Indomak”<br />

India’s pharmaceutical industry has a huge raw<br />

material base and double‐digit growth rates. All<br />

global players have manufacturing facilities in the<br />

country, competing with 20,000 or more businesses.<br />

Many of these medium‐sized companies are targeting<br />

niche markets as a long‐range strategy for survival<br />

and growth. Three such companies, encouraged by<br />

MCP’s Indian based EDA and hosted by the project<br />

FDI team, visited <strong>Macedonia</strong> in 2009. After a number<br />

of meetings and six months of assisted due diligence,<br />

they decided to make <strong>Macedonia</strong> their stepping stone<br />

for their future expansion in the EU market. With<br />

MCP assistance, the group quickly identified the right<br />

local partner with whom to jointly develop a regional<br />

sales and marketing strategy. In 2011, the joint<br />

venture “Indomak” was officially registered as the<br />

marketing and sales vehicle of their operations. The<br />

group will invest in production capacities in<br />

<strong>Macedonia</strong>, with an eye toward developing a long‐<br />

term European presence.<br />

MCP offered interested investors services to help them<br />

choose to invest in <strong>Macedonia</strong>, or accelerate the roll-out (and thus employment and export generation) of a<br />

given project. Activities included assistance in identifying local partners, feasibility validation, communication<br />

with government agencies, regulatory troubleshooting, capacity-building support for domestic suppliers, and<br />

tailored workforce development programs. Examples included facilitating the realization and mobilization of a<br />

greenfield apparel investment (<strong>Macedonia</strong>n Garment Industry (MGI) and Phalanx Capital), an investment in<br />

private educational services (GEMS UK) and a logistics park investment (see below).<br />

Facilitation of logistics park investment<br />

As part of a long term effort, MCP worked to facilitate a major investment in a export-oriented logistics park in<br />

Skopje. The prospective investment involves a well-known international commercial real estate company that<br />

specializes in the development of industrial and logistics parks. The firm has an extensive network of<br />

international business clients, putting it in a position to suggest that major industry players consider locating<br />

operations within its Skopje facilities if the investment is realized. MCP felt that the investment could have a<br />

transformative impact on the <strong>Macedonia</strong>n economy, as the availability of world-class logistics services would<br />

not only make <strong>Macedonia</strong>n firms more competitive, but would also help attract new investors to <strong>Macedonia</strong><br />

(particularly in industries where logistics costs and speed to market are an important success factor, such as light<br />

manufacturing and product assembly). The proposed immediate investment—valued at $10 million—would<br />

generate millions more in further investment, as local and international companies locate themselves within the<br />

park or use its services, benefiting from cost-reductions and efficiencies.<br />

Starting in April of 2009, MCP organized a series of investor mission that involved meetings with with key<br />

government officials, (Invest <strong>Macedonia</strong>, Prime Minister, Minister of Transport and Communications, and<br />

Deputy Prime Minister), potential local partners and park tenants, and <strong>USAID</strong>. After the investor chose a<br />

preferred site and confirmed an interest to move explore the investment further, MCP assisted in gathering<br />

information to determine the economic feasibility of the project, assisting in communications with the<br />

government of <strong>Macedonia</strong> to clarify questions or address minor issues. At the same time, MCP engaged a local<br />

financial advisor to develop the P&L analysis for attracting a world-class logistic service provider to serve as the<br />

anchor for the logistics park.<br />

Between 2010 and the end of the MCP, the logistics park has been on hold, as there were problems with the<br />

initially selected land, such that the investor needed to choose an alternative site. Furthermore, the investors<br />

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