Nielsen Powerpoint template: Blue Footer (Office 2007)

AdRelevanceReport BuildingQuick CardsBuilding Your Sales and Marketing Initiatives1Copyright © 2012 The Nielsen Company. Confidential and proprietary.

How Can AdRelevance Help Me?$ Immediate Competitive Online AD Spend/Impressions$ Where, When, How Much are competitors spending?$ Which Companies are spending with competitors?$ Who makes buying decision for your TOP prospect?$ What sites are competitors spending with?2Copyright © 2012 The Nielsen Company. Confidential and proprietary.

Advertiser TypesCompanyProcter & GambleDivisionHealth CareBrandCrestProduct3D White Toothpaste3Copyright © 2012 The Nielsen Company. Confidential and proprietary.

Login1http://www.nielsen-online.com/login/sl_ari.htm2Select “AdRelevance” from list3Enter your username and passwordIf you do not know your password click“Forgotten Password”5Copyright © 2012 The Nielsen Company. Confidential and proprietary.

Navigating6Copyright © 2012 The Nielsen Company. Confidential and proprietary.

Report BuilderFILTERSADVERTISER(How much did Pepsi CO spend last month)Run report for one specific companyINDUSTRY CLASSIFICATION(How much did the car industry spend last quarter)Run report for industry specific dataSITE(Who advertises on ESPN.com site )Run report to view what companies are advertising onspecific site or Genre sitesTIMEChoose week, month and quarter breakouts*All remaining filters are optionalGROUPChoose report sorting preferencesUNITSChoose Impressions and/or SpendingChoose Graphing preferenceClick “view report”7Copyright © 2012 The Nielsen Company. Confidential and proprietary.

Prospecting ReportsHOT 100NEW advertisers to the onlinelandscape or those company’s thathave not advertisers in the last 6months.AdContactThroughout the tool you will see agolden phone icon. Click for fullcontact information for the advertiseror agency handling a campaign.8Copyright © 2012 2011 The Nielsen Company. Confidential and proprietary.