By using a “false” bulkhead at the head of its trailers,MillerCoors is able to load more cost effective andproductive shipments.of handling two 55-pound sheets ofplywood per load. The team found thatthis was a major contributor of stresses,strains, and splinters that were responsiblefor about 25 percent of MillerCoors’recordable employee injuries.Rolling out the newThe relative inefficiency of this process,coupled with a total annual freightspend bill of $20 million when factoringin expenses related to dunnageand dunnage placement inside trailers,served as the impetusfor Reehm and his teamto see if they could finda way to handle thingsmore efficiently andsafely while also reducingcosts.“We looked at whoelse was using similartypes of products andwhat enhancements we could deploy tomake it more useful to us,” says Reehm.While doing its due diligence the teamcame across Paylode, a provider of reusable,plastic dunnage systems, anddecided to dig deeper into the company’sofferings.“We worked with Paylode to determinethe optimal way of creating theproper space in the nose of the trailer,”says Reehm. Ideally, the team was lookingfor a product that was adjustablebecause the load lengths vary between38 feet and 42 feet. “So we neededsomething that had some variability init and was cost-effective, making thereusability factor critical, too,” he adds.The testing rollout was launched inmid-2008 at the MillerCoors Trenton,Ohio, facility. The team started out with20 loads and then another 100 loads amonth later, followed by another 100-load test back in Trenton, and thenmore testing in Albany, Ga.At this stage, the business case wasfinalized and MillerCoors went aheadand purchased its bulkhead spacers andseparation pads—a move that set thechange management process in motion.From there, the company sent initialtruckloads to each of its eight nationalbreweries so each location could getfamiliar with how things worked with thenew dunnage system. This was followedby a major rollout in Trenton, followedby each of the other breweries.<strong>October</strong> <strong>2011</strong> | WWW.LOGISTICSMGMT.COM <strong>Logistics</strong> <strong>Management</strong> 29
Transportation Best Practices: MillerCoors“We first worked withthe carriers without bulkheadsbecause we had toconstruct 2 x 4 frames intheir trailers,” says Reehm.“We then went back andpopulated the remainingtrucks, and then did distributortraining. We shipto thousands of distributorsin the U.S., so theyneeded to get trained onthe returns process.”As with any type ofchange management process,this transition wasnot without a “pint” ofemployee pushback. But assoon as MillerCoors’ staffstarted using the new dunnage,it quickly became“their new best friend,”quips Reehm. One majorreason for this was shiftingfrom a 55-pound sheetof plywood to an 18-poundplastic separator pad, whichis light, easy to use, anddoes not cause splinters.Shifting from plywood toplastic also brought abouta 25 percent reduction in recordableinjuries for MillerCoors.“Change management became easyat that point,” says Reehm, “becausethis new process was such an improvementin their eyes.”And while the new system was meetingwith approval across the board, itwasn’t without a few kinks that neededto be worked out, such as when the initialtruckloads were transported to eachof the eight brewery facilities.MillerCoors had to intentionallymake sure that its product was goingto be able to be stored outside, whichReehm noted is a huge advantage ofusing plastic dunnage. While in theory,the cone-like shape of the dunnage wasnot supposed to hold any water, this isprecisely what happened in the dunnageused in the Ft. Worth, Texas-basedMillerCoors brewery. Reehm says theyfound that the dunnage was holding asmall amount of water in the bottom,although it was supposed to drain waterTaking it to the railsWhile trucking is the predominant transportationmode for MillerCoors—90 percent ofits product moves over the road—the remaining10 percent is rolling on the rails.And because rail is a mere 10 percent of itstotal freight mix, it is not any less of a challenge,says Reehm. In fact, moving beer viarail is a completely separate challenge froma cost perspective when it came to determininghow MillerCoors could increase its railshipment weight.“We were only using a single tier of palletsper rail car, and we would have about 101,000pounds for average weight with a capacity of137,000 pounds—so we were shipping a lot ofair,” says Reehm.Because MillerCoors couldn’t make itspallets any taller, it took a different approachto increasing rail shipment weights: it madethem shorter. This required double-stackingpallets inside of rail cars. To pull this off,MillerCoors worked with Paylode to developcustom-made dunnage that’s now used tosecure its rail loads.“The rail environment is violent, so theout whenever it rained.“We met with Paylode to do a redesignon it in which they drilled a biggerhole in the bottom so the water woulddrain out better,” adds Reehm.Making a quick fix by drilling a biggerhole in the bottom of the dunnage eliminateshaving rain or stagnant water collectin it, which is considered unsanitary.Celebrating the benefitsThe move to reusable, plastic dunnagehas certainly ushered in significant costsavings for MillerCoors. The companyhas reduced its total annual spend ondunnage and packaging for its trailersfrom $20 million to $12 million; andfreight damages, that were once ringingin at around $3 million per year,are now down to less than $1 million.On the sustainability front, Miller-Coors met its 2015 goal to eliminate20 percent of waste sent to landfills fiveyears early, eliminating almost 7,700tons of solid waste and saving 41,500ability to take theforces that occurin those rail carshave to be mindfulof the design andtake the abuse,”notes Reehm. “Tobe in the rail environment,productsneed to be approvedby the Associationof American Railroads,which requires a lengthy certificationtest to make sure a shipper has the rightproduct for the right environment.”The next step from here was to take thesecustom rail shipments to the MillerCoorstesting facilities in Pueblo, Colo., and crashrail cars in impact tests at 6 miles per hourto make sure the dunnage worked in harshenvironments. According to Reehm, this effortproved to be successful, leading to moreefficient rail shipment processes for Miller-Coors.—Jeff Berman, Group News Editortrees per year.While MillerCoors has seen significantsavings since this undertakingslightly more than three years ago,Reehm insists that more work needs tobe done.“One of the requirements of this systemwas that it needed to be very flexible,meaning we can adjust for thingslike changing truck weight limits onhighways, which could happen in time,”he says. “We need to be flexible enoughto take advantage of future changes onthe legal or regulatory front and will beready to scale up when we need to.”And with such a flexible systemintact, MillerCoors is looking at newand improved equipment like ultra lightweightand specialized trailers designedto carry heavier weights that will allowthe company to be nimble while using asecure dunnage system. M—Jeff Berman is Group News Editor ofthe Supply Chain Group30 <strong>Logistics</strong> <strong>Management</strong> WWW.LOGISTICSMGMT.COM | <strong>October</strong> <strong>2011</strong>