eCarTec Paris 2012 Exhibitors Information.indd - Materialica

Marketing & media measures 2012Journalists on siteA total of 22 international mediarepresentatives as well as severalradio stations and tv channelsvisited the eCarTec Paris 2011.Web 2.0Once again the communication behaviorof consumers changes: Facebook,Twitter & Co., the new opinion makersforums - where trends are born. TheeCarTec Paris has been representedsince 2010 on Twitter and Facebook.eCarTec e-newsletterThe French / English e-newsletter, whichis published every other week, gives youa heads-up on what’s going on in the worldof electric mobility. The free online newsletteris regularly distributed to over 15,000international subscribers.Television coverageIn 2011, eCarTec Paris received an over15 minute coverage on television.eCarTec MagazineThe French / English eCarTec Paris Magazine ispublished in the beginning of March andcovers the entire topic of electric mobility. Themagazine is distributed to several foreigncountries and includes information on the tradefair and its exhibitors.Editorial coverageOver 50 editorial print publications and over150 online reports on eCarTec Paris 2011were registered.Media partnersA strong trade fair needs strongpartners. Apart from differentcooperations with trade magazines,profound strategic partnershipshave been established with leadingspecialist and daily newspapers.Placing of advertisementsTo inform potential visitors abouteCarTec Paris 2011, over 25 ads were placedin various printed media.